Case Studies
Blog
About
Contact
BLOG
The Pickup
Our blog is where we share our industry insights, innovative ideas, and exciting announcements about the world of public relations, social media marketing, and media analytics.
The Basics of Online Reputation Management
Because your online reputation is important
Key Personalities in Times of Crisis: How to Read the Room
Your voice carries responsibility.
How Social Media Marketing Can Help Businesses Bounce Back
It’s time to recover!
What Makes a Bad Interview: Fox News and the Anti-Work Movement
It's not just about answering questions.
The Passionate and Passive Stakeholder: Why They Work So Well Together
You need both.
How Meme Marketing Works for Films (and How it Doesn’t)
Funny or corny?
The Key Differences between Traditional Marketing and Digital Marketing
There are glaring differences between Traditional Marketing and Digital Marketing.
How to Maximize Your Digital Marketing ROI
Tips to Maximize Your Digital Marketing ROI
Converting Customer Comments Into Creative Copy
You can do way more with customer feedback.
The Power of Nostalgia Marketing
When history repeats itself for the better.
The Importance of Content Creation for your Business
Content is king.
The Problem with Traditional Marketing
When playing it safe isn't always ideal.
Social Media Platforms: The New PR Tools
Social media is every PR person's friend—whether you like it or not.
7 Reasons Why Your Brand Voice is Everything
How a solid brand voice can run your business on autopilot.
The Rise of the Cashless Economy
The only way having no cash will be a good thing.
Understanding the Modern Loss of our Attention Spans
Getting too broke to pay attention.
The Public Transport System Dilemma of the Philippines
It's been a rough ride.
Effective Strategies to Boost Brand Awareness for Your Business
Strategies that help boost brand visibility.
The Death of Work from Home
RIP having meetings in our pajamas.
Tips to Create a Customer-Centric Marketing Strategy
Marketing strategies that focus on customers.
The Difference between Influencer and Traditional Marketing (And Which is Better?)
To persuade or to influence? Or both?
What to Wear on an Outdoor Date Within the Pandemic
Good looks, good luck.
Anxiety isn’t so Bad, Sometimes.
Thank God for anxiety.
Imagining A Future Beyond Smartphones … But We’re Stuck With Them For The Meantime
Tech is never content.
Living Life in Hard Mode a.k.a. The Philippines
It’s (not) more fun in the Philippines.
Being Jealous of Richie Rich and His Very Own Home Theatre (Plus Others)
The rich remain comfortable.
The Bleeding Cost of Supporting Employees Working From Home
Damn you capitalism.
My Credit Card Hates Me and I Love It.
Treat yourself!
How are Malls Preparing for the Reopening of Cinemas?
WE’RE EXCITED!
Popcorn and Other Snack Favorites at Cinema
Welcome to the cinemas! Can I take your order?
Anti-Vaxxers… In the Philippines? What Are They So Scared Of?
I think we need to grow up.
Working From Home Isn’t So Bad
WFH is Fun
A Story of Supply and Demand: PS5 Vs. Scalpers
Patience is a money saver.
Ivermectin and The Insanity of Fake News
Trust me lol
How Shein Became the World’s #1 Fast Fashion Brand
What we can learn from Shein’s digital marketing genius.
5 Mistakes in Video Game Marketing (And How to Avoid them)
It's a game over for these games.
Level Up The Right Stats: How To Market Video Games
Playing the marketing game right.
The Medfluencer is In: How COVID-19 Produced a New Variant of Influencers
Who says healthcare is boring?
Anyone Remember Newspapers?
Oh how the Times have changed, literally.
This is Probably Clickbait
Give me your attention, I need it.
It’s Only A Lockdown if You Can’t Afford It
Taking “social distancing” too far.
Excuse Me While I Disrupt Your Experience
Annoying? Pay up.
I’d Like to Report an HR Concern
You can’t spell “hero” without HR.
Your Attention Span is Probably Dead
Thank you, next.
Thank You for Rejecting Me
Please don’t hire me.
Watch From Home: A Eulogy for Cinema
RIP Cinema(?)
May Your HR Plan an Awesome Team Building When All this is Over!
The best investment is people.
HR Efforts that Make Us Say “Thank you!”
Love, HR.
You’re Not Getting That New Gadget Anytime Soon
No tech for you buddy.
Birthdays: Celebrating Together while Working Remotely
Getting paid and celebrated is nice.
Narrative Mining
A Different Way of Looking at Stories and Conversations
These Kids Toys Are Annoying
Yay “fun”.
From campaigns to analytics
M2.0 Communications is changing the way agencies use data to understand, plan, and strategize
The Great Hunt for Grocery Snacks
Shopping + food = yes please.
A Story of Supply and Demand: PS5 Vs. Scalpers
Patience is a money saver.
Love in the Time of Short Attention Spans
Quick! I love you!
Why Home Appliances Might Be Your New Best Friend
Easy with technology.
The Timelessness of Calvin and Hobbes
There’s no limit to imagination.
The Last Time I Paid Attention to an NGO
Where do I sign up? Really?
The Wonders of Retail Therapy
Sun’s out, cash out.
Fake Spaces: The Woes of Online Socializing
HAHA vs. haha
Google vs. iPhone: David vs. Goliath
Tech is a popularity contest.
Healthcare Today: Gasping Through A Semiconductor Shortage
It might not be getting well soon.
Let's have more conversations.
Contact us
