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The Pickup

Our blog is where we share our industry insights, innovative ideas, and exciting announcements about the world of public relations, social media marketing, and media analytics.

A clean checklist with green checkmarks next to a handshake between business partners.

PR

Find the Perfect Strategic Comms Partner with This Checklist

Media relations professionals networking and creating digital content together

PR

Complete Guide to Traditional vs Digital Media Relations

A split screen showing a confused marketing professional surrounded by influencer profiles on one side, and a confident marketing professional with a checklist icon on the other.

PR

How to Choose the Perfect Influencer for Your Brand

A PR professional with a megaphone, surrounded by symbols of dialogue boxes, light bulbs for ideas, etc.

PR

Why Brand Storytelling Matters: 5 Reasons Your Brand Can’t Ignore

Top 8 Philippine tech reviewers in 2025: Unbox Diaries, YugaTech, Mary Bautista & more. Your trusted guides for smart gadget purchases.

PR

8 Top Tech Reviewers in the Philippines: 2025 Edition

A collage of some of the featured vloggers inside a YouTube screen, with symbols of money, YouTube, etc. around them.

Culture

The Highest Paid Vloggers in the Philippines

A simple graph in the center showing a steady upward line with "Sustainable PR Growth", surrounded by symbols of documents, etc.

PR

Tips for a Long-Term PR Strategy that Drive Business Growth

A person in the center thinking, with animation symbols around.

PR

Key Factors When Choosing Between 2D and 3D Animation Styles

A Filipino couple watching a movie with symbols of popcorn, film reels, and a clapperboard.

Culture

Top 10 Filipino Films That Redefine Cinema and Culture

Filipino family dining at restaurant in Manila with Gallery by Chef Laudico and Guevarra's logos

PR

10 Must-Visit Restaurants in Metro Manila (Filipino Foodies Approved)

A group of professionals over a desk talking with symbols of thinking, finance, and documents around.

PR

Why Every Company Needs a Strong Financial PR Strategy

Filipino family dining at restaurant in Manila with Gallery by Chef Laudico and Guevarra's logos

PR

Top Tech Media Websites in the Philippines

A spotlight focused on a box labeled as PR Kit, with symbols of documents, megaphones, etc popping out of it.

PR

This PR Kit Formula Is The Blueprint For Media Success

A collage of the featured makeup artists against a purple background.

PR

5 Best Filipino Makeup Artists to Follow on Instagram

Transform your PR strategy with the help of AI. Complete 2025 guide to tools that guide content creation, media monitoring, and campaign analytics.

PR

Ultimate AI Tools for Public Relations in 2025

A Filipino family celebrating together while happily eating

Culture

The Ultimate Guide to Filipino Dishes for Any Celebration

A collage of the featured Filipino drag queens against a purple background with rainbow tones around.

Culture

5 Most Popular Filipino Drag Queens Dominating the Stage & Culture

Symbol of a map in the middle, with other travel elements surrounding it (directions, etc.)

PR

Top Filipino Family-Friendly Travel Vloggers to Follow in 2025

A collage of images of the featured male designers with a fashion show in the background.

Culture

Filipino Men Who Are Breaking Fashion Barriers

Televisions with a prohibited sign on top of them

PR

5 Banned TV Commercials In The Philippines (with PR Insights)

A clapperboard saying “Filipino Cinema 2025” with cinema icons around.

Culture

Filipino Indie Filmmakers Breaking Into Global Cinema

Collage of Filipino TikTok educators inside a phone frame with educational elements around

PR

Filipino TikTok Educators Who Are Changing How We Learn

A collage of Filipino summer food with leaf symbols surrounding it.

Culture

Filipino Summer Food That Beat the Tropical Heat

A cosplayer in a costume with social media icons behind them.

PR

Top Cosplayers in the Philippines You Should Follow

Collage of photographs of the different festivals in the Philippines against a purple background.

Culture

Most Spectacular Festivals in the Philippines

A collage of personal finance bloggers with money and saving symbols around them, against a purple background.

PR

6 Finance Bloggers Helping Filipinos Manage Their Money in 2025

Collage of different indie artists in the Philippines with music player interface on purple background.

PR

Indie Artists in the Philippines You Should Follow in 2025

Culture

7 Inspiring Women Entrepreneurs in the Philippines

Woman with three vegan salad bowls marked with location pins on purple city background, showcasing vegan spots in Metro Manila.

PR

8 Best (and Affordable!) Vegan Spots in Metro Manila

PR

Top 5 Most Followed Filipino Twitch Streamers in 2025

Woman contemplating finances with piggy bank, peso coins, and saving symbols. Purple background with rising graphs representing pinoy money hacks.

PR

10 Pinoy Money Hacks: Managing Money the Filipino Way

A person trying out coffee with the popular coffee shops’ logos in the background.

PR

Most Popular Coffee Shops In the Philippines You Should Try

Filipino food influencers in aprons displaying various dishes against a purple emoji-decorated background.

PR

7 Filipino Food Influencers Creating Viral Reviews

Person at desk with multiple screens showing tech content - code, analytics, and a tech blog against a purple gradient background.

PR

Tech Blogs and Websites in the Philippines for PR Campaigns

Woman with tablet surrounded by analytics displays, growth arrow, and social media comments on purple background.

PR

Track Your PR Strategy with These 5 Unconventional Ways

Richest Filipino influencers emerging from a smartphone with gold coins and like icons on a purple background

PR

11 Richest Influencers in the Philippines: Who’s Making Bank and How?

Funny and dramatic expressions from viral Filipino memes that became social media sensations, set against a purple gradient background.

PR

10 Filipino Memes That Became Social Media Sensations

A PR specialist with a megaphone and PR elements.

PR

Everything You Need to Know About Managing PR Campaigns

A digital illustration of Fintech Content Marketing, featuring a smartphone e-wallet, a blue credit card, gold coins, and social media icons (Facebook, Instagram, LinkedIn, X) against a pastel gradient background.

PR

The Fintech Content Marketing Playbook You’ve Been Waiting For

A PR professional speaks at a press conference, surrounded by microphones, with a megaphone and exclamation icon, symbolizing crisis communication.

PR

How to Create A Crisis Communications Plan in 4 Quick Steps

A smiling woman works on a laptop, with a "Dos" checkmark and a target behind her and a "Don'ts" cross with a megaphone.

PR

How to Build Your Media Relations Strategy: 5 Key Dos and Don’ts

A smiling businessman gestures beside money, coins, and currency symbols.

PR

4 Fintech Press Releases That Drive Brand Awareness (And How to Write Them)

PR professionals with mindmap, conceptualizing ideas

PR

Brand Storytelling 101: How to Create Compelling Key Messages

A collage of Best Filipino Podcasters

PR

10 Best Filipino Podcasters You Should Follow in 2025

One girl making a paper craft

PR

5 Best Valentine’s Day Gifts You Can Customize for Your Partner

A person opening a gift and their partner is waiting for their reaction

PR

5 Best Valentine’s Gifts Under 500 Pesos on Instagram

A couple holding a coffee sitting eye-to-eye

PR

8 Romantic Cafes in Metro Manila for the Perfect Valentine’s Date

Couple holding a coffee with floral background.

PR

Love & Lattes: 5 Floral Cafés in Metro Manila to Visit This Valentine’s

A PR manager showing PR strategies for 2025

PR

Winning PR in 2025: Why Data, Authenticity, and Human Connection Matter

Catherine Llanto, M2.0 Communications’ Content Director, smiling with two coffee cups, surrounded by creative elements like books, a megaphone, and a laptop.

PR

Content That Connects: Meet M2.0 Communications’ Content Director

Video Production

Best Stock Video Sites for Hassle-Free Video Editing in 2025

Logos of fintech brands, Maya vs. Gcash, to know which has the better fintech video campaigns in 2023.

Video Production

Maya vs. GCash | Which has the BEST FinTech Video Campaigns in 2025?

Top Filipino medical influencers on Facebook in 2023

Health

Top Filipino Medical Influencers on Facebook in 2025

Social Impact Documentaries to Watch in 2023

Video Production

Social Impact Documentaries to Watch in 2025

A photo of marketing professionals looking at a presentation of data visualization apps

Video Production

Data Visualization Made Easy | BEST APPS 2025

A split view of consumer PR vs. corporate PR: a young woman filming a TikTok video and a businessman in a professional interview setting

PR

The PR Divide: Consumer vs. Corporate PR Explained

PR professional shaking hands with another, surrounded by colleagues, symbolizing what is corporate PR truly.

PR

What Is Corporate PR and Why Does It Hold the Key to Building Trust

Mobile app interface showcasing financial tools, symbolizing 'How to Build an Effective Fintech PR Strategy' with coins and a megaphone in the background.

PR

How to Build an Effective Fintech PR Strategy in 6 Steps

A PR professional discusses PR strategies for fintech at a thought leadership meeting with investors. A blackboard behind them displays notes on financial topics and investment strategies

PR

7 PR Strategies Every Fintech Brand Needs to Know

PR professional in front of a lot of media people e.g. photographers, journalists

PR

How to Get Media Attention: The 5 Steps to Winning Media Coverage

Team collaborating on a data-driven PR strategy in a creative office space.

PR

How to Create an Effective Corporate PR Strategy

A person holding a tablet showing a fashion newsletter, with social media icons and data charts in the background.

PR

These Are Your 5 Steps to Creating a Data-Driven PR Strategy

Group of young professionals collaborating around a laptop, smiling and discussing data visualization displayed on a digital board in the background.

PR

The 4 Steps to Creating a Data-Driven Storytelling in PR

Corporate managers looking for the best strategies to manage and measure corporate reputation for their company

PR

6 Best Strategies to Manage and Measure Corporate Reputation

Businesswoman thinking about pr strategies with a target, smartphone, and megaphone on a purple background.

PR

5 PR Strategies You Need to Know to Get Your Brand On Top in 2025

Person deciding who to media train

PR

Top Candidates for Media Training: Who Needs It and Why

Corporate professional confidently talking in front of the camera, reaping the benefits of media training.

PR

Unlock the Benefits of Media Training: Controlling the Conversation

Person pointing at pr media training symbols

PR

Top 5 Signs That You Need Media Training

A row of microphones pointed towards a stressed executive in need of media training.

PR

Media Training 101: Everything you need to know

Digital Marketer looking at her laptop for LinkedIn Video Production Tips

Video Production

LinkedIn Video Production: Tips for Content Creation

Photo of a person utilizing lofi videos for their fintech marketing strategy.

Video Production

How To Integrate LoFi Videos Into Your FinTech Marketing Strategy

Photo of a woman vlogging with her phone using the best mobile videography techniques.

Video Production

BEST Mobile Videography Techniques to Keep in Mind When Shooting

A collage of some of the featured vloggers inside a YouTube screen, with symbols of money, YouTube, etc. around them.

Culture

The Highest Paid Vloggers in the Philippines

A Filipino couple watching a movie with symbols of popcorn, film reels, and a clapperboard.

Culture

Top 10 Filipino Films That Redefine Cinema and Culture

A Filipino family celebrating together while happily eating

Culture

The Ultimate Guide to Filipino Dishes for Any Celebration

A collage of the featured Filipino drag queens against a purple background with rainbow tones around.

Culture

5 Most Popular Filipino Drag Queens Dominating the Stage & Culture

A collage of images of the featured male designers with a fashion show in the background.

Culture

Filipino Men Who Are Breaking Fashion Barriers

A clapperboard saying “Filipino Cinema 2025” with cinema icons around.

Culture

Filipino Indie Filmmakers Breaking Into Global Cinema

A collage of Filipino summer food with leaf symbols surrounding it.

Culture

Filipino Summer Food That Beat the Tropical Heat

Collage of photographs of the different festivals in the Philippines against a purple background.

Culture

Most Spectacular Festivals in the Philippines

Culture

7 Inspiring Women Entrepreneurs in the Philippines

Top Filipino medical influencers on Facebook in 2023

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Top Filipino Medical Influencers on Facebook in 2025

Graphs and search engine interface for the Top 10 SEO trends to watch out for 2024

Marketing

10 SEO Trends in 2024: What You Need to Know to Stay Ahead

Photos of the 5 top gaming influencer to watch out for in 2024

Marketing

Gaming Influencers to Watch Out for in 2025

A festive collage of four influencers: a man in a red and blue striped suit, a woman smiling in a light blue cardigan, a man holding a plate of food, and a woman in an apron with spring rolls.

Marketing

Top 10 Influencers to Elevate Your Christmas Campaign

Photo collage of the tiktok accounts of the top filipino fitness influencers.

Marketing

Top 10 Fitness Influencers in the Philippines in 2024

Logos of the 6 ai keyword research tools featured in the article.

Marketing

6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO

A clean checklist with green checkmarks next to a handshake between business partners.

PR

Find the Perfect Strategic Comms Partner with This Checklist

Media relations professionals networking and creating digital content together

PR

Complete Guide to Traditional vs Digital Media Relations

A split screen showing a confused marketing professional surrounded by influencer profiles on one side, and a confident marketing professional with a checklist icon on the other.

PR

How to Choose the Perfect Influencer for Your Brand

A PR professional with a megaphone, surrounded by symbols of dialogue boxes, light bulbs for ideas, etc.

PR

Why Brand Storytelling Matters: 5 Reasons Your Brand Can’t Ignore

Top 8 Philippine tech reviewers in 2025: Unbox Diaries, YugaTech, Mary Bautista & more. Your trusted guides for smart gadget purchases.

PR

8 Top Tech Reviewers in the Philippines: 2025 Edition

A collage of some of the featured vloggers inside a YouTube screen, with symbols of money, YouTube, etc. around them.

Culture

The Highest Paid Vloggers in the Philippines

A simple graph in the center showing a steady upward line with "Sustainable PR Growth", surrounded by symbols of documents, etc.

PR

Tips for a Long-Term PR Strategy that Drive Business Growth

A person in the center thinking, with animation symbols around.

PR

Key Factors When Choosing Between 2D and 3D Animation Styles

Filipino family dining at restaurant in Manila with Gallery by Chef Laudico and Guevarra's logos

PR

10 Must-Visit Restaurants in Metro Manila (Filipino Foodies Approved)

A group of professionals over a desk talking with symbols of thinking, finance, and documents around.

PR

Why Every Company Needs a Strong Financial PR Strategy

Filipino family dining at restaurant in Manila with Gallery by Chef Laudico and Guevarra's logos

PR

Top Tech Media Websites in the Philippines

A spotlight focused on a box labeled as PR Kit, with symbols of documents, megaphones, etc popping out of it.

PR

This PR Kit Formula Is The Blueprint For Media Success

A collage of the featured makeup artists against a purple background.

PR

5 Best Filipino Makeup Artists to Follow on Instagram

Transform your PR strategy with the help of AI. Complete 2025 guide to tools that guide content creation, media monitoring, and campaign analytics.

PR

Ultimate AI Tools for Public Relations in 2025

Symbol of a map in the middle, with other travel elements surrounding it (directions, etc.)

PR

Top Filipino Family-Friendly Travel Vloggers to Follow in 2025

Televisions with a prohibited sign on top of them

PR

5 Banned TV Commercials In The Philippines (with PR Insights)

A clapperboard saying “Filipino Cinema 2025” with cinema icons around.

Culture

Filipino Indie Filmmakers Breaking Into Global Cinema

Collage of Filipino TikTok educators inside a phone frame with educational elements around

PR

Filipino TikTok Educators Who Are Changing How We Learn

A collage of Filipino summer food with leaf symbols surrounding it.

Culture

Filipino Summer Food That Beat the Tropical Heat

A cosplayer in a costume with social media icons behind them.

PR

Top Cosplayers in the Philippines You Should Follow

A collage of personal finance bloggers with money and saving symbols around them, against a purple background.

PR

6 Finance Bloggers Helping Filipinos Manage Their Money in 2025

Collage of different indie artists in the Philippines with music player interface on purple background.

PR

Indie Artists in the Philippines You Should Follow in 2025

Culture

7 Inspiring Women Entrepreneurs in the Philippines

Woman with three vegan salad bowls marked with location pins on purple city background, showcasing vegan spots in Metro Manila.

PR

8 Best (and Affordable!) Vegan Spots in Metro Manila

PR

Top 5 Most Followed Filipino Twitch Streamers in 2025

Woman contemplating finances with piggy bank, peso coins, and saving symbols. Purple background with rising graphs representing pinoy money hacks.

PR

10 Pinoy Money Hacks: Managing Money the Filipino Way

A person trying out coffee with the popular coffee shops’ logos in the background.

PR

Most Popular Coffee Shops In the Philippines You Should Try

Filipino food influencers in aprons displaying various dishes against a purple emoji-decorated background.

PR

7 Filipino Food Influencers Creating Viral Reviews

Person at desk with multiple screens showing tech content - code, analytics, and a tech blog against a purple gradient background.

PR

Tech Blogs and Websites in the Philippines for PR Campaigns

Woman with tablet surrounded by analytics displays, growth arrow, and social media comments on purple background.

PR

Track Your PR Strategy with These 5 Unconventional Ways

Richest Filipino influencers emerging from a smartphone with gold coins and like icons on a purple background

PR

11 Richest Influencers in the Philippines: Who’s Making Bank and How?

Funny and dramatic expressions from viral Filipino memes that became social media sensations, set against a purple gradient background.

PR

10 Filipino Memes That Became Social Media Sensations

A PR specialist with a megaphone and PR elements.

PR

Everything You Need to Know About Managing PR Campaigns

A digital illustration of Fintech Content Marketing, featuring a smartphone e-wallet, a blue credit card, gold coins, and social media icons (Facebook, Instagram, LinkedIn, X) against a pastel gradient background.

PR

The Fintech Content Marketing Playbook You’ve Been Waiting For

A PR professional speaks at a press conference, surrounded by microphones, with a megaphone and exclamation icon, symbolizing crisis communication.

PR

How to Create A Crisis Communications Plan in 4 Quick Steps

A smiling woman works on a laptop, with a "Dos" checkmark and a target behind her and a "Don'ts" cross with a megaphone.

PR

How to Build Your Media Relations Strategy: 5 Key Dos and Don’ts

A smiling businessman gestures beside money, coins, and currency symbols.

PR

4 Fintech Press Releases That Drive Brand Awareness (And How to Write Them)

PR professionals with mindmap, conceptualizing ideas

PR

Brand Storytelling 101: How to Create Compelling Key Messages

A collage of Best Filipino Podcasters

PR

10 Best Filipino Podcasters You Should Follow in 2025

One girl making a paper craft

PR

5 Best Valentine’s Day Gifts You Can Customize for Your Partner

A person opening a gift and their partner is waiting for their reaction

PR

5 Best Valentine’s Gifts Under 500 Pesos on Instagram

A couple holding a coffee sitting eye-to-eye

PR

8 Romantic Cafes in Metro Manila for the Perfect Valentine’s Date

Couple holding a coffee with floral background.

PR

Love & Lattes: 5 Floral Cafés in Metro Manila to Visit This Valentine’s

A PR manager showing PR strategies for 2025

PR

Winning PR in 2025: Why Data, Authenticity, and Human Connection Matter

Catherine Llanto, M2.0 Communications’ Content Director, smiling with two coffee cups, surrounded by creative elements like books, a megaphone, and a laptop.

PR

Content That Connects: Meet M2.0 Communications’ Content Director

A split view of consumer PR vs. corporate PR: a young woman filming a TikTok video and a businessman in a professional interview setting

PR

The PR Divide: Consumer vs. Corporate PR Explained

PR professional shaking hands with another, surrounded by colleagues, symbolizing what is corporate PR truly.

PR

What Is Corporate PR and Why Does It Hold the Key to Building Trust

Mobile app interface showcasing financial tools, symbolizing 'How to Build an Effective Fintech PR Strategy' with coins and a megaphone in the background.

PR

How to Build an Effective Fintech PR Strategy in 6 Steps

A PR professional discusses PR strategies for fintech at a thought leadership meeting with investors. A blackboard behind them displays notes on financial topics and investment strategies

PR

7 PR Strategies Every Fintech Brand Needs to Know

PR professional in front of a lot of media people e.g. photographers, journalists

PR

How to Get Media Attention: The 5 Steps to Winning Media Coverage

Team collaborating on a data-driven PR strategy in a creative office space.

PR

How to Create an Effective Corporate PR Strategy

A person holding a tablet showing a fashion newsletter, with social media icons and data charts in the background.

PR

These Are Your 5 Steps to Creating a Data-Driven PR Strategy

Group of young professionals collaborating around a laptop, smiling and discussing data visualization displayed on a digital board in the background.

PR

The 4 Steps to Creating a Data-Driven Storytelling in PR

Corporate managers looking for the best strategies to manage and measure corporate reputation for their company

PR

6 Best Strategies to Manage and Measure Corporate Reputation

Businesswoman thinking about pr strategies with a target, smartphone, and megaphone on a purple background.

PR

5 PR Strategies You Need to Know to Get Your Brand On Top in 2025

Person deciding who to media train

PR

Top Candidates for Media Training: Who Needs It and Why

Corporate professional confidently talking in front of the camera, reaping the benefits of media training.

PR

Unlock the Benefits of Media Training: Controlling the Conversation

Person pointing at pr media training symbols

PR

Top 5 Signs That You Need Media Training

A row of microphones pointed towards a stressed executive in need of media training.

PR

Media Training 101: Everything you need to know

Video Production

Best Stock Video Sites for Hassle-Free Video Editing in 2025

Logos of fintech brands, Maya vs. Gcash, to know which has the better fintech video campaigns in 2023.

Video Production

Maya vs. GCash | Which has the BEST FinTech Video Campaigns in 2025?

Social Impact Documentaries to Watch in 2023

Video Production

Social Impact Documentaries to Watch in 2025

A photo of marketing professionals looking at a presentation of data visualization apps

Video Production

Data Visualization Made Easy | BEST APPS 2025

Digital Marketer looking at her laptop for LinkedIn Video Production Tips

Video Production

LinkedIn Video Production: Tips for Content Creation

Photo of a person utilizing lofi videos for their fintech marketing strategy.

Video Production

How To Integrate LoFi Videos Into Your FinTech Marketing Strategy

Photo of a woman vlogging with her phone using the best mobile videography techniques.

Video Production

BEST Mobile Videography Techniques to Keep in Mind When Shooting