TikTok has become one of the most popular social media platforms in recent years, with millions of users creating and consuming short-form video content. With its massive reach and engaging format, TikTok presents more opportunities for health communicators to promote important health messages and engage with their target audience.
Taking a few pages from the playbooks of today’s most popular medical influencers, or medfluencers, we gathered a list of effective content ideas for reaching and engaging with more audiences on TikTok.
1. Answer their FAQs
People mainly follow medfluencers for timely and credible information, especially as we move on from the pandemic and continue to navigate a digital landscape wrought with misinformation. FAQ videos are therefore a tried and tested way creators can easily interact with their audience and offer helpful advice on their most pressing concerns.
2. Say it with dance or sound
TikTok is well-known for its dance challenges and trending sounds. Deliver pertinent information through text captions strategically placed throughout the dance, or use popular sounds to get a message across in a simple yet smart way.
3. Start a “healthy habits” series
Here’s a more wholesome break from the endless content stream on TikTok: Remind your viewers to take care of themselves, and that you care for them too. Highlight the small habits that can have a big impact on overall health, such as drinking enough water, getting enough sleep, taking breaks throughout the day, or any other habits specific to your practice. Show how easy it can be to incorporate these habits into daily life and save your viewers from an extra sick day off or more trips to the doctor or pharmacy.
4. Have a say on the latest health-related products or trends
Reaction videos are pretty common among experts across all sorts of fields. As a health expert, you can give your honest opinion on products or trends taking over everyone’s feeds at the moment. Whether it is a fad diet or a challenge people hop on for the extra likes, an expert’s opinion is highly valuable in debunking any misinformation and reducing the potential harm that it may cause to people’s health and lives. Not only is it a great way to convey that you provide up-to-date information, but it’s also a sure way to expose your videos to a larger audience outside your usual scope—namely those who actively follow these trends.
5. Show them a day in your life
When in doubt, just know that taking care of other people is still one of the best jobs in the world (somebody has to do it, and we’re truly thankful to you for it). Share a glimpse into your life or work, giving your followers an inside look at what you or your organization do. Anything goes, so you can be as straightforward or as creative with this as you like. As long as you’re able to pique people’s interest in what else you’re capable of, you can have them coming back for more content.
These are just a few examples because the possibilities for TikTok content for medfluencers will always be endless. Whether you’re looking to raise awareness about a specific health issue, provide health tips and information, or encourage healthy behaviors, TikTok offers a fun and creative way to connect with your audience.
M2.0 Communications is a digital marketing agency and public relations company in the Philippines that helps brands tell meaningful stories. M2 provides a range of PR and marketing services including social media management, influencer marketing, content development, and video production. Learn more about the companies we work with on our Clients Page.