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Our blog is where we share our industry insights, innovative ideas, and exciting announcements about the world of public relations, social media marketing, and media analytics.

Photo collage of the tiktok accounts of the top filipino fitness influencers.

Marketing

Top 10 Fitness Influencers in the Philippines in 2024

Person deciding who to media train

PR

Top Candidates for Media Training: Who Needs It and Why

Corporate professional confidently talking in front of the camera, reaping the benefits of media training.

PR

Unlock the Benefits of Media Training: Controlling the Conversation

Person pointing at pr media training symbols

PR

Top 5 Signs That You Need Media Training

A row of microphones pointed towards a stressed executive in need of media training.

PR

Media Training 101: Everything you need to know

Digital Marketer looking at her laptop for LinkedIn Video Production Tips

Video Production

LinkedIn Video Production: Tips for Content Creation

Photo of a person utilizing lofi videos for their fintech marketing strategy.

Video Production

How To Integrate LoFi Videos Into Your FinTech Marketing Strategy

Logos of the 6 ai keyword research tools featured in the article.

Marketing

6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO

Photo of a woman vlogging with her phone using the best mobile videography techniques.

Video Production

BEST Mobile Videography Techniques to Keep in Mind When Shooting

Photo of a person holding a phone with the top 5 mobile video editing apps

Video Production

These Mobile Video Editing Apps Will Change Your Social Media Marketing Game

Photos of the Influencer Campaign Strategy for the Brazilian Embassy and BRF Global

Influencer Marketing

Global Connection, Local Impact: An Influencer Campaign Strategy for the Brazilian Embassy and BRF Global

Photos from the Ethan Allen Transcendence Collection Influencer Campaign

Influencer Marketing

Influencers at the Forefront: Shaping the Launch of Ethan Allen’s Transcendence Collection

Photo of a person confused and searching for reasons to tap into voice SEO.

Marketing

5 Reasons to Tap Into Voice SEO

Photo of a person enthusiastically presenting the features of a successful fintech video.

Video Production

5 Key Features of a SUCCESSFUL FinTech Video Campaign

A person holding a phone with the logos of AI tools for Fintech Videos (ScriptBook, Magisto, Visme, Descript, & Vidyard) on the screen.

Video Production

5 AI Tools to Help You Produce BETTER FinTech Videos

Photo of a woman using voice search on Google.

Marketing

How to Optimize for Voice SEO

A person using a phone to film, surrounded by financial assets, demonstrating how LoFi Videos are the next big thing for Fintech brands.

Video Production

LoFi Videos: The Next BIG Thing for FinTech Brands

A Google search of SaaS SEO Metrics to boost website performance for digital marketers.

Marketing

SaaS SEO Metrics You Should Be Tracking

A phone held up by someone recording a speaker talking about FinTech Video Marketing Trends, with a crowd in the background.

Video Production

6 Video Marketing Trends Every FinTech Company Must Know

A computer screen displaying the different types of CSR videos that all mining companies must know.

Video Production

6 Types of CSR Videos Every Mining Company Must Know

Graph depicting SEO ranking increase in Google, showcasing SaaS SEO success

Marketing

SaaS SEO Success Doesn’t Happen Overnight

A photo of marketing professionals looking at a presentation of data visualization apps

Video Production

Data Visualization Made Easy | BEST APPS 2024

A photo of a marketing professional creating a message house for fintech video campaigns.

Video Production

How to Create a Message House for Your Next FinTech Video Campaign

Photo of a person holding a gaming controller with the NBA 2K League APAC Invitational photo on a computer screen.

Gaming

The NBA 2K League APAC Invitational Shows Philippines’ Thriving Esports Industry

Graphs and search engine interface for the Top 10 SEO trends to watch out for 2024

Marketing

Top 10 SEO Trends to Watch Out for 2024

Photos of the 5 top gaming influencer to watch out for in 2024

Marketing

Gaming Influencers to Watch Out for in 2024

Various shots from CSR videos featured in this blog, discussing the seven crucial CSR video trends for 2024 that all mining companies should know.

Video Production

7 CSR VIDEO TRENDS for 2024 Every Mining Company Must Know

photo of Claire Misalucha, M2.0 Communications' PR Account Director

PR

The key to staying on top of the PR game: Insights from an Account Director

Shots from three best mining CSR videos

Video Production

Best CSR Videos from the Finest Mining Companies

PR

The Face of PR’s Future: Takeaways from the 2023 Regional PROI Meeting

The successful SaaS SEO Case Studies blog that includes logos of Monday.com, Canva, and Grammarly

Marketing

What We Can Learn from SaaS SEO Success Stories

A collage of the different health insurance videos mentioned in the film, including Cigna Healthcare, and Manulife Philippines.

Video Production

How to Promote and Distribute Your Health Insurance Videos

Google search and US archipelago to show the SEO search trends in the US

Marketing

SEO Peaks and Valleys: What and How the U.S. Searches

Marketing

15 Web Directories For You to Connect With Your Next B2B Partner

A digital marketer's worried expression after learning that there are SEO mistakes that could harm their website's rankings.

Marketing

These SEO Mistakes Could Ruin Your Rankings

Photo of Beejay Castillo. Beejay is the Creative Director of M2.0 Communications, a video production agency in the Philippines.

Video Production

Communication to Creation: The Rise of a Creative Director

Screenshot of the House of Representatives website hacking incident. HOR and PhilHealth suffered cyberattacks, highlighting a PH cybersecurity crisis.

Tech

House of Representatives and PhilHealth Websites Hacked: PH Cybersecurity at Constant Crisis

SaaS and SEO icons for a blog on SaaS website optimization.

Marketing

What You Need to Know About Optimizing Your SaaS Website

Three of the best Christmas Influencer campaigns including Pop It Pets, The Body Shop and Woolworths.

Marketing

5 All-time Best Christmas Influencer Campaigns

A collection of the health insurance explainer videos mentioned in the article and a medical symbol.

Video Production

How to Make Health Insurance Explainer Videos

A photo containing images of charts, video thumbnails, and a book for a complete guide to making video annual reports.

Video Production

A Complete Guide to Making Engaging Video Annual Reports

IG Photo of Thalia, the Influencer Relations Manager at M2.0 Communications giving her perspective on building authentic influencer Partnerships.

Marketing

Crafting Authenticity in Influencer Partnerships from an Influencer Relations Manager

Fintech product review videos on youtube.

Video Production

Product Review Videos are the FUTURE of Your FinTech Brand’s Credibility

A laptop showing some SaaS and SEO symbols.

Marketing

12 SaaS Content Writing Tips Every Company Needs to Know

Video Production

Best Stock Video Sites for Hassle-Free Video Editing in 2023

Photo of a digital marketing expert giving SEO tips.

Marketing

SEO Tips from A Digital Marketing Expert

Logos of fintech brands, Maya vs. Gcash, to know which has the better fintech video campaigns in 2023.

Video Production

Maya vs. GCash | Which has the BEST FinTech Video Campaigns in 2023?

A digital marketing professional searching on Google for the things she needs to consider before hiring an SEO agency.

Marketing

6 Things You Should Consider Before Hiring an SEO Agency

Photo of a Fintech professional through LinkedIn Videos.

Video Production

Emerge as a Trusted FinTech Professional Through LinkedIn Videos

Picture of Shyla Reyes, A PR and Media Relations Expert.

PR

Ask the Expert: A Look Into Media Relations as the Heart of PR

Google and the Philippine archipelago to show the SEO landscape in the Philippines.

Marketing

The Digital Archipelago: SEO Landscape in the Philippines

A guide to platform selection for video showing the different social media platforms on a laptop screen.

Video Production

Increase Your Conversion Rates Through Videos | A Guide to Platform Selection

Leo from M2.0 Communications in a photo showcasing his expertise in everything from engineering to filmmaking.

Video Production

Engineering to Filmmaking: An Unexpected Shift

A social media influencer showing different social media platforms for different types of digital content.

Marketing

Types of Digital Content to Add to your Marketing Arsenal

Influencer watching #Fintok videos on tiktok

Video Production

What Makes These #FinTok Videos So Engaging?

World Bank Ready to Rebuild | M2.0 Communications Video Production Agency Client

Video Production

Reel Impact: Documenting Local Disaster Resilience for the World Bank

A laptop showing data that matters for their business.

Video Production

Not Every Number Counts; Select The Data That Matters

Explainer videos for E-wallet

Video Production

Explainer Videos: The Key Recipe Every E-Wallet App Needs

Video Production

Translating vs. Transforming: Unpacking Kiss the Ground’s Localization

Fintech influencers watching TikTok videos from e-wallet and fintech companies.

Video Production

7 TikTok Videos That Will Make You Say “YES” to E-Wallets

Successful fintech influencer marketing campaigns. This list includes Gcash, Maya, World Remit, Mastercard, and DragonPay.

Marketing

5 Successful Fintech Influencer Marketing Campaigns

A group of digital marketers who successfully incorporated SEO into their B2B Digital Marketing strategy.

Marketing

Incorporating SEO into Your B2B Digital Marketing Strategy

Compilation of PH Digital Banks Online Video Ads, including Maya, Gcash, Coins.ph, CIMB Bank, and Union Bank.

Video Production

These PH Digital Banks Are Nailing Their Online Video Ads

Clips from the successful fintech video campaigns, including, Paymaya, Gcash, Shopee and Paymongo.

Video Production

What Makes These Fintech Video Campaigns So Successful?

A photo showing the power of Filipino Influencers.

Marketing

The Power of Filipino Influencers: A Look Into the How’s and Why’s of Their Influence

Marketing

How Unboxing Videos Drive Sales and Engagement

Marketing

This Barbie is a Marketing Genius!

A digital marketer navigating youtube to search for the "5 Video Essays to Help You Get Started With SEO".

Marketing

5 Video Essays to Help You Get Started With SEO

A robot and a laptop represent AI SEO tools that can help optimize website contents.

Marketing

7 AI SEO Tools to Help You Optimize Your Website’s Content

Meeting of marketing directors discussing 9 Reasons Why NGOs Should Launch a Video Advocacy Campaign.

Video Production

9 Reasons Why NGOs Should Launch a Video Advocacy Campaign

Shots from “Aswang,” “Nanook” and “Welt Spiegel Kinoon” for a blog on six documentary types and their value in storytelling.

Video Production

6 Documentary Types: A Quick Breakdown

Five arts and culture data stories to check out.

Data Journalism

Five Arts and Culture Data Stories to Check Out

Portrait shots of six Filipino filmmakers to keep on your radar.

Video Production

6 Filipino Documentary Filmmakers to Keep on Your Radar

A digital marketer looking at the screen about how to use videos in your digital marketing strategies.

Video Production

How to Use Videos in Your Digital Marketing Strategies

Videos of the three Influencers for their Influencer marketing campaign collaborations.

Marketing

6 Influencer Marketing Campaigns from Successful Brands

Digital marketing campaign examples including Heineken’s Cheers to all, McDonald's Raise your Arches, Oreo’s Dunk in then Dark, and Paseo Verde digital campaign.

Marketing

10 Digital Marketing Campaign Examples to Inspire Your Strategy

Environmental video campaigns to watch.

Video Production

5 Environmental Video Campaigns to Watch Now

Social Impact Documentaries to Watch in 2023

Video Production

Social Impact Documentaries to Watch in 2023

How Well Do You Know About Philippine Independence? The celebration of the Philippine Independence.

Culture

How Well Do You Know About Philippine Independence

Photo of a newspaper, broadsheet, laptop, and microphone to illustrate the value of media relations.

PR

What Is the Value of Media Relations?

Skills you need for Public Relations working in a PR agency in the Philippines.

PR

Skills You Need for Public Relations

Images of Plato, Socrates, a newspaper, typewriter, megaphone and a microphone to show the evolution of public relations.

PR

The Evolution of Public Relations

A woman watching Netflix, a popular streaming service. Thumbnail for a blog that talks about the features viewers look for in their streaming services

Consumer Behavior

Streaming to Success: 9 Features Viewers Look for in Their Streaming Services

The 9 top broadsheets in the Philippines

Culture

The 9 Top Broadsheets in the Philippines

The photo shows the types of public relations that you need to know for your business.

PR

5 Types of Public Relations You Need to Know

Logos of 5 AI Tools for efficient video editing, including Synthesia, Rawshorts, Wisecu, Lumen5, and InVideo

Video Production

7 AI Tools for Efficient Video Editing in 2023

a broken phone to represent why products break sooner than they should

Consumer Behavior

Why products break sooner than they should

limited edition items and bags.

Consumer Behavior

7 Reasons Why Limited Edition Items Always Sell

PR experts successfully managing negative press

PR

From Crisis to Opportunity: Transforming Negative Press into Success

woman on the beach for the blog on 49 must-read lifestyle blogs in the Philippines.

Culture

49 Must-Read Lifestyle Blogs in the Philippines

A woman looking at her phone to look for what makes a good PR campaign

PR

What Makes a Good PR Campaign?

a photo of a business man discussing why reputation management matters to your business

Marketing

12 Reasons Why Reputation Management Matters to Your Business

a list of the best impact documentaries

Video Production

Impact Documentaries in the Age of Digital Marketing

A photo of mall design and card scanner to represent ways of mall design motivating shopping sprees.

Consumer Behavior

8 Ways Mall Design Motivates Shopping Sprees

mental health influencers

Health

Mental Health Influencers to Follow on TikTok Now

A photo of the phone showing the five interactive stories that bring data to life

Data Journalism

Five Interactive Stories that Bring Data to Life

a photo of a woman doing her live selling session

Consumer Behavior

8 Ways Live Selling Helps Consumers Double Down on Purchases

a photo of 2 Gen Z people vibing with their iconic products

Consumer Behavior

Gen Z is Bringing Back 11 Iconic Products and Trends

a photo of eco-friendly products like eco bags, utensils and more.

Consumer Behavior

11 Eco-Friendly Products Filipinos are Willing to Break the Bank for

A picture of a doctor showing 10 ways medfluencer can improve your health now

Health

10 Ways Medfluencers Can Improve Your Health Now

five content ideas for your next #HealthTok video

Health

5 Content Ideas for Your Next #HealthTok Video

A picture of a smiling woman in STEM doing her job as a scientist.

Data Journalism

Women in STEM: The Double-Edged Sword of the Online Space

Filipino med students to follow on TikTok

Health

5 Filipino Med Students to Follow on TikTok

Health

How Med Students are Making the Most of Social Media Now

Photo of Homeowners

Consumer Behavior

Homeowners Aren’t That Happy

Photo of online gamers and a gaming keyboard for M2 Communications blog on Impact of Online Gaming on the Philippine Gaming Industry

Gaming

The Impact of Online Gaming on the Philippine Gaming Industry

photo of a self-care influencer for M2 Communications' blog on how health influencers are changing the way we approach self-care

Health

How Health Influencers are Changing the Way We Approach Self-care

photo of a medical influencer on Tiktok for M2 Communications' blog on 6 medical influencers taking over #HealthTok now

Health

6 Influencers Taking Over #HealthTok Now

photo of a family shopping at a mall for M2 Communications' blog on the psychological reasons behind impulse buying

Consumer Behavior

9 Psychological Reasons Behind Impulse Buying

photo of medical influencer Dr Sandra Lee aka Dr Pimple Popper on YouTube

Health

Why Are We So Addicted to Pimple Popping Videos

photo of a professional gamer for M2's blog on E-sports in the Philippines The Rise of Professional Gaming

Gaming

eSports in the Philippines: The Rise of Professional Gaming

photo of Filipinos being hit by a typhoon for M2 Communications blog on the 10 worst typhoons that hit the Philippines

Culture

10 Worst Typhoons that Went Down in Philippine History

photo of a girl gamer playing on her mobile phone for M2's blog on the Impact of Mobile Gaming in the Philippine Gaming Industry

Gaming

The Impact of Mobile Gaming on the Philippine Gaming Industry

photo of a woman doing online shopping. the pandemic has paved the way for the rise of the pandemic buyer and a new era of retail

Consumer Behavior

The Rise of the Pandemic Buyer

Data Journalism

How Data Management Can Boost Brand Reputation

photo of a woman consuming viral content from famous Tiktokers

Health

5 Tips for Viral Content from Famous TikTokers on #HealthTok

a Filipino consumer using cashless payment option while shopping

Consumer Behavior

Reasons Why Filipinos Are Embracing Cashless Payment Options

photo of luxury goods for reflecting the increasing demand for luxury consumption among Filipino teens

Consumer Behavior

Investigating the Psychology Behind Luxury

photo of challenges and opportunities of gaming industry in ph

Gaming

Gaming Industry in the Philippines: Challenges & Opportunities

Interactive data visualization for storytelling

Data Journalism

Why Data Visualization is a Powerful Storytelling Tool

Photo of families and friends who are playing games representing Filipino gaming culture

Gaming

What is Filipino Gaming Culture?

photo of medfluencers or medical influencers, social media influencers that are changing the face of patient education

Health

How Medfluencers are Changing the Face of Patient Education

Tiktok influencer and pharmacist Arshie Larga

Health

How Small-Town Pharma Arshie Larga Became A TikTok Star

woman drinking coffee while on shopping spree

Consumer Behavior

How Drinking Coffee Can Impact The Way You Shop

A model for woolworths influencer campaign

Influencer Marketing

Deck the Halls with Woolworths: A Festive Influencer Campaign Success Story

Gaming in the Philippines, family bonds over online games

Gaming

Gaming in the Philippines: From Pastime to Mainstream Entertainment

marketing communications presentation

Marketing

The Basics of Marketing Communications

data reporting on inflation and onion prices

Data Journalism

From Onions to Adobo: How Data Reporting Can Help Us Understand Inflation

Top Filipino medical influencers on Facebook in 2023

Health

Top Filipino Medical Influencers on Facebook in 2023

Digital PR strategy for your PR campaigns

PR

How Digital PR Can Impact Your Business this 2023

social media influencer

Marketing

The Influencer: A Look at What Really Sets Off Change

PR

Tips on Improving Media Collaboration During the Crisis

Dominant Narratives on Racial Injustice

Culture

Twitter and the Dominant Narratives on Racial Injustice

narratives on blended learning and online classes

Culture

What Do The Emerging Narratives Say About Blended Learning?

Emerging Narratives on the COVID-19 Vaccine

Culture

The Emerging Narratives on the COVID-19 Vaccine

democrats vs republicans on US healthcare

Culture

The US Healthcare Narrative: Democrats vs Republicans

tips on how to choose the right digital marketing agency to partner with

Marketing

How to Choose the Right Digital Marketing Agency to Partner With

couple watching a show through online streaming

Culture

A Cinematic Decline: The Rise of Online Streaming Platforms

disruptive advertising video

Culture

Disruptive Advertising: Excuse Me While I Disturb Your Experience

PS5 gaming console

Tech

A Story of Supply and Demand: PS5 vs Scalpers

medical staff in the healthcare industry

Tech

The Semiconductor Shortage and Its Effect on Healthcare

man in front of a computer doing narrative mining

Data Journalism

Narrative Mining: What Is It and How To Do It

teenagers with short attention span scrolling through their phones

Culture

Your Attention Span is Probably Dead

small girl on lockdown

Culture

It’s Only A Lockdown if You Can’t Afford It

clickbait

Marketing

This is Probably Clickbait

newspapers vs phone

Culture

Anyone Remember Newspapers?

a female medfluencer or health influencer

Marketing

The Medfluencer: A New Variant of Social Media Influencers

gamer girl thinking of video game marketing mistakes

Marketing

5 Mistakes in Video Game Marketing (And How to Avoid them)

women who are doing online shopping at Shein

Marketing

How Shein Became the World’s #1 Fast Fashion Brand

Photo of a person holding a phone with fake news about ivermectin on the sreen.

Culture

Ivermectin and the Insanity of Fake News

life is hard in the Philippines

Culture

Living Life in Hard Mode a.k.a. The Philippines

virtual reality beyond smartphones

Tech

What Does A Future Beyond Smartphones Look Like?

marketing experts representing influencer marketing vs traditional marketing

Marketing

Influencer Marketing vs Traditional Marketing: Which One Is Better?

Philippines public transport system

Culture

The Public Transport System Dilemma of the Philippines

man with short attention span

Culture

The Decline in Global Attention Span: A Modern-Day Challenge

image of cashless payments

Tech

The Rise of the Cashless Economy

PR

7 Reasons Why Your Brand Voice is Everything

social media platforms for PR

PR

Social Media Platforms: The New PR Tools

traditional marketing problem

Marketing

The Problem with Traditional Marketing

content creation

Marketing

Content Creation: Why is it Important to Your Business?

vintage gadgets for nostalgia marketing

Marketing

Nostalgia Marketing: How Powerful is it?

crisis communication strategist

PR

Crisis Communication: How to Read the Room

marketing strategy for business

Marketing

Marketing Strategy: Why It’s Essential for Your Business

online reputation management

PR

The Basics of Online Reputation Management

female business owner on crisis management

PR

Crisis Management 101: How to Successfully Manage a Business in Crisis

COVID-19 Vaccine Communications: Right Message, Wrong Tone Thumbnail

Culture

COVID-19 Vaccine Communications: Right Message, Wrong Tone

photo of a PR expert for blog on Why Public Relations is Essential for Businesses

PR

Top Reasons Why Public Relations is Important for Your Business

female creative copy writer

PR

How to Convert Customer Comments Into Creative Copy

man doing meme marketing

Culture

How Meme Marketing Works for Films (and How it Doesn’t)

Digital marketing ROI graphs

Marketing

How to Maximize Your Digital Marketing ROI

stakeholder communication the passionate and passive stakeholder

PR

Stakeholder Communication: The Passionate and Passive Stakeholder

traditional marketing vs digital marketing

Marketing

Traditional Marketing vs Digital Marketing: Which is Better?

female social media marketing expert

Marketing

How Social Media Marketing Can Help Businesses Bounce Back