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Our blog is where we share our industry insights, innovative ideas, and exciting announcements about the world of public relations, social media marketing, and media analytics.

Fintech product review videos on youtube.

3 days ago

Video Production

Product Review Videos are the FUTURE of Your FinTech Brand’s Credibility

Posted by Grant Franzuela

A laptop showing some SaaS and SEO symbols.

Marketing

12 SaaS Content Writing Tips Every Company Needs to Know

Video Production

Best Stock Video Sites for Hassle-Free Video Editing in 2023

Photo of a digital marketing expert giving SEO tips.

Marketing

SEO Tips from A Digital Marketing Expert

Logos of fintech brands, Maya vs. Gcash, to know which has the better fintech video campaigns in 2023.

Video Production

Maya vs. GCash | Which has the BEST FinTech Video Campaigns in 2023?

A digital marketing professional searching on Google for the things she needs to consider before hiring an SEO agency.

Marketing

6 Things You Should Consider Before Hiring an SEO Agency

Photo of a Fintech professional through LinkedIn Videos.

Video Production

Emerge as a Trusted FinTech Professional Through LinkedIn Videos

Picture of Shyla Reyes, A PR and Media Relations Expert.

PR

Ask the Expert: A Look Into Media Relations as the Heart of PR

Google and the Philippine archipelago to show the SEO landscape in the Philippines.

Marketing

The Digital Archipelago: SEO Landscape in the Philippines

A guide to platform selection for video showing the different social media platforms on a laptop screen.

Video Production

Increase Your Conversion Rates Through Videos | A Guide to Platform Selection

Leo from M2.0 Communications in a photo showcasing his expertise in everything from engineering to filmmaking.

Video Production

Engineering to Filmmaking: An Unexpected Shift

A social media influencer showing different social media platforms for different types of digital content.

Marketing

Types of Digital Content to Add to your Marketing Arsenal

Influencer watching #Fintok videos on tiktok

Video Production

What Makes These #FinTok Videos So Engaging?

World Bank Ready to Rebuild Blog

Video Production

Reel Impact: Documenting Local Disaster Resilience for the World Bank

A laptop showing data that matters for their business.

Video Production

Not Every Number Counts; Select The Data That Matters

Explainer videos for E-wallet

Video Production

Explainer Videos: The Key Recipe Every E-Wallet App Needs

Video Production

Translating vs. Transforming: Unpacking Kiss the Ground’s Localization

Fintech influencers watching TikTok videos from e-wallet and fintech companies.

Video Production

7 TikTok Videos That Will Make You Say “YES” to E-Wallets

Successful fintech influencer marketing campaigns. This list includes Gcash, Maya, World Remit, Mastercard, and DragonPay.

Marketing

5 Successful Fintech Influencer Marketing Campaigns

A group of digital marketers who successfully incorporated SEO into their B2B Digital Marketing strategy.

Marketing

Incorporating SEO into Your B2B Digital Marketing Strategy

Compilation of PH Digital Banks Online Video Ads, including Maya, Gcash, Coins.ph, CIMB Bank, and Union Bank.

Video Production

These PH Digital Banks Are Nailing Their Online Video Ads

Clips from the successful fintech video campaigns, including, Paymaya, Gcash, Shopee and Paymongo.

Video Production

What Makes These Fintech Video Campaigns So Successful?

A photo showing the power of Filipino Influencers.

Marketing

The Power of Filipino Influencers: A Look Into the How’s and Why’s of Their Influence

Marketing

How Unboxing Videos Drive Sales and Engagement

Marketing

This Barbie is a Marketing Genius!

A digital marketer navigating youtube to search for the "5 Video Essays to Help You Get Started With SEO".

Marketing

5 Video Essays to Help You Get Started With SEO

A robot and a laptop represent AI SEO tools that can help optimize website contents.

Marketing

7 AI SEO Tools to Help You Optimize Your Website’s Content

Meeting of marketing directors discussing 9 Reasons Why NGOs Should Launch a Video Advocacy Campaign.

Video Production

9 Reasons Why NGOs Should Launch a Video Advocacy Campaign

Shots from “Aswang,” “Nanook” and “Welt Spiegel Kinoon” for a blog on six documentary types and their value in storytelling.

Video Production

6 Documentary Types: A Quick Breakdown

Five arts and culture data stories to check out.

Data Journalism

Five Arts and Culture Data Stories to Check Out

Portrait shots of six Filipino filmmakers to keep on your radar.

Video Production

6 Filipino Documentary Filmmakers to Keep on Your Radar

A digital marketer looking at the screen about how to use videos in your digital marketing strategies.

Video Production

How to Use Videos in Your Digital Marketing Strategies

Videos of the three Influencers for their Influencer marketing campaign collaborations.

Marketing

6 Influencer Marketing Campaigns from Successful Brands

Digital marketing campaign examples including Heineken’s Cheers to all, McDonald's Raise your Arches, Oreo’s Dunk in then Dark, and Paseo Verde digital campaign.

Marketing

10 Digital Marketing Campaign Examples to Inspire Your Strategy

Environmental video campaigns to watch.

Video Production

5 Environmental Video Campaigns to Watch Now

Social Impact Documentaries to Watch in 2023

Video Production

Social Impact Documentaries to Watch in 2023

How Well Do You Know About Philippine Independence? The celebration of the Philippine Independence.

Culture

How Well Do You Know About Philippine Independence

Photo of a newspaper, broadsheet, laptop, and microphone to illustrate the value of media relations.

PR

What Is the Value of Media Relations?

Skills you need for Public Relations working in a PR agency in the Philippines.

PR

Skills You Need for Public Relations

Images of Plato, Socrates, a newspaper, typewriter, megaphone and a microphone to show the evolution of public relations.

PR

The Evolution of Public Relations

A woman watching Netflix, a popular streaming service. Thumbnail for a blog that talks about the features viewers look for in their streaming services

Consumer Behavior

Streaming to Success: 9 Features Viewers Look for in Their Streaming Services

The 9 top broadsheets in the Philippines

Culture

The 9 Top Broadsheets in the Philippines

The photo shows the types of public relations that you need to know for your business.

PR

5 Types of Public Relations You Need to Know

Logos of 5 AI Tools for efficient video editing, including Synthesia, Rawshorts, Wisecu, Lumen5, and InVideo

Video Production

5 AI Tools for Efficient Video Editing in 2023

a broken phone to represent why products break sooner than they should

Consumer Behavior

Why products break sooner than they should

limited edition items and bags.

Consumer Behavior

7 Reasons Why Limited Edition Items Always Sell

PR experts successfully managing negative press

PR

From Crisis to Opportunity: Transforming Negative Press into Success

woman on the beach for the blog on 49 must-read lifestyle blogs in the Philippines.

Culture

49 Must-Read Lifestyle Blogs in the Philippines

A woman looking at her phone to look for what makes a good PR campaign

PR

What Makes a Good PR Campaign?

a photo of a business man discussing why reputation management matters to your business

Marketing

12 Reasons Why Reputation Management Matters to Your Business

a list of the best impact documentaries

Video Production

Impact Documentaries in the Age of Digital Marketing

A photo of mall design and card scanner to represent ways of mall design motivating shopping sprees.

Consumer Behavior

8 Ways Mall Design Motivates Shopping Sprees

mental health influencers

Health

Mental Health Influencers to Follow on TikTok Now

A photo of the phone showing the five interactive stories that bring data to life

Data Journalism

Five Interactive Stories that Bring Data to Life

a photo of a woman doing her live selling session

Consumer Behavior

8 Ways Live Selling Helps Consumers Double Down on Purchases

a photo of 2 Gen Z people vibing with their iconic products

Consumer Behavior

Gen Z is Bringing Back 11 Iconic Products and Trends

a photo of eco-friendly products like eco bags, utensils and more.

Consumer Behavior

11 Eco-Friendly Products Filipinos are Willing to Break the Bank for

A picture of a doctor showing 10 ways medfluencer can improve your health now

Health

10 Ways Medfluencers Can Improve Your Health Now

five content ideas for your next #HealthTok video

Health

5 Content Ideas for Your Next #HealthTok Video

A picture of a smiling woman in STEM doing her job as a scientist.

Data Journalism

Women in STEM: The Double-Edged Sword of the Online Space

Filipino med students to follow on TikTok

Health

5 Filipino Med Students to Follow on TikTok

Health

How Med Students are Making the Most of Social Media Now

Photo of Homeowners

Consumer Behavior

Homeowners Aren’t That Happy

Photo of online gamers and a gaming keyboard for M2 Communications blog on Impact of Online Gaming on the Philippine Gaming Industry

Gaming

The Impact of Online Gaming on the Philippine Gaming Industry

photo of a self-care influencer for M2 Communications' blog on how health influencers are changing the way we approach self-care

Health

How Health Influencers are Changing the Way We Approach Self-care

photo of a medical influencer on Tiktok for M2 Communications' blog on 6 medical influencers taking over #HealthTok now

Health

6 Influencers Taking Over #HealthTok Now

photo of a family shopping at a mall for M2 Communications' blog on the psychological reasons behind impulse buying

Consumer Behavior

9 Psychological Reasons Behind Impulse Buying

photo of medical influencer Dr Sandra Lee aka Dr Pimple Popper on YouTube

Health

Why Are We So Addicted to Pimple Popping Videos

photo of a professional gamer for M2's blog on E-sports in the Philippines The Rise of Professional Gaming

Gaming

eSports in the Philippines: The Rise of Professional Gaming

photo of Filipinos being hit by a typhoon for M2 Communications blog on the 10 worst typhoons that hit the Philippines

Culture

10 Worst Typhoons that Went Down in Philippine History

photo of a girl gamer playing on her mobile phone for M2's blog on the Impact of Mobile Gaming in the Philippine Gaming Industry

Gaming

The Impact of Mobile Gaming on the Philippine Gaming Industry

photo of a woman doing online shopping. the pandemic has paved the way for the rise of the pandemic buyer and a new era of retail

Consumer Behavior

The Rise of the Pandemic Buyer

Data Journalism

How Data Management Can Boost Brand Reputation

photo of a woman consuming viral content from famous Tiktokers

Health

5 Tips for Viral Content from Famous TikTokers on #HealthTok

a Filipino consumer using cashless payment option while shopping

Consumer Behavior

Reasons Why Filipinos Are Embracing Cashless Payment Options

photo of luxury goods for reflecting the increasing demand for luxury consumption among Filipino teens

Consumer Behavior

Investigating the Psychology Behind Luxury

photo of challenges and opportunities of gaming industry in ph

Gaming

Gaming Industry in the Philippines: Challenges & Opportunities

Interactive data visualization for storytelling

Data Journalism

Why Data Visualization is a Powerful Storytelling Tool

Photo of families and friends who are playing games representing Filipino gaming culture

Gaming

What is Filipino Gaming Culture?

photo of medfluencers or medical influencers, social media influencers that are changing the face of patient education

Health

How Medfluencers are Changing the Face of Patient Education

Tiktok influencer and pharmacist Arshie Larga

Health

How Small-Town Pharma Arshie Larga Became A TikTok Star

woman drinking coffee while on shopping spree

Consumer Behavior

How Drinking Coffee Can Impact The Way You Shop

Gaming in the Philippines, family bonds over online games

Gaming

Gaming in the Philippines: From Pastime to Mainstream Entertainment

marketing communications presentation

Marketing

The Basics of Marketing Communications

data reporting on inflation and onion prices

Data Journalism

From Onions to Adobo: How Data Reporting Can Help Us Understand Inflation

Top Filipino medical influencers on Facebook in 2023

Health

Top Filipino Medical Influencers on Facebook in 2023

Digital PR strategy for your PR campaigns

PR

How Digital PR Can Impact Your Business this 2023

social media influencer

Marketing

The Influencer: A Look at What Really Sets Off Change

PR

Tips on Improving Media Collaboration During the Crisis

Dominant Narratives on Racial Injustice

Culture

Twitter and the Dominant Narratives on Racial Injustice

narratives on blended learning and online classes

Culture

What Do The Emerging Narratives Say About Blended Learning?

Emerging Narratives on the COVID-19 Vaccine

Culture

The Emerging Narratives on the COVID-19 Vaccine

democrats vs republicans on US healthcare

Culture

The US Healthcare Narrative: Democrats vs Republicans

tips on how to choose the right digital marketing agency to partner with

Marketing

How to Choose the Right Digital Marketing Agency to Partner With

couple watching a show through online streaming

Culture

A Cinematic Decline: The Rise of Online Streaming Platforms

disruptive advertising video

Culture

Disruptive Advertising: Excuse Me While I Disturb Your Experience

PS5 gaming console

Culture

A Story of Supply and Demand: PS5 vs Scalpers

medical staff in the healthcare industry

Tech

The Semiconductor Shortage and Its Effect on Healthcare

man in front of a computer doing narrative mining

Data Journalism

Narrative Mining: What Is It and How To Do It

teenagers with short attention span scrolling through their phones

Culture

Your Attention Span is Probably Dead

small girl on lockdown

Culture

It’s Only A Lockdown if You Can’t Afford It

clickbait

Marketing

This is Probably Clickbait

newspapers vs phone

Culture

Anyone Remember Newspapers?

a female medfluencer or health influencer

Culture

The Medfluencer: A New Variant of Social Media Influencers

gamer girl thinking of video game marketing mistakes

Marketing

5 Mistakes in Video Game Marketing (And How to Avoid them)

women who are doing online shopping at Shein

Marketing

How Shein Became the World’s #1 Fast Fashion Brand

Culture

Ivermectin and the Insanity of Fake News

life is hard in the Philippines

Culture

Living Life in Hard Mode a.k.a. The Philippines

virtual reality beyond smartphones

Culture

What Does A Future Beyond Smartphones Look Like?

marketing experts representing influencer marketing vs traditional marketing

Marketing

Influencer Marketing vs Traditional Marketing: Which One Is Better?

work from home set up

Work Life

The Death of Work from Home

Philippines public transport system

Culture

The Public Transport System Dilemma of the Philippines

man with short attention span

Culture

The Decline in Global Attention Span: A Modern-Day Challenge

image of cashless payments

Tech

The Rise of the Cashless Economy

PR

7 Reasons Why Your Brand Voice is Everything

social media platforms for PR

PR

Social Media Platforms: The New PR Tools

traditional marketing problem

Marketing

The Problem with Traditional Marketing

content creation

Marketing

Content Creation: Why is it Important to Your Business?

vintage gadgets for nostalgia marketing

Culture

Nostalgia Marketing: How Powerful is it?

crisis communication strategist

PR

Crisis Communication: How to Read the Room

marketing strategy for business

Marketing

Marketing Strategy: Why It’s Essential for Your Business

online reputation management

Marketing

The Basics of Online Reputation Management

female business owner on crisis management

PR

Crisis Management 101: How to Successfully Manage a Business in Crisis

Culture

COVID-19 Vaccine Communications: Right Message, Wrong Tone

public relations

Marketing

Top Reasons Why Public Relations is Essential for Businesses

female creative copy writer

PR

How to Convert Customer Comments Into Creative Copy

man doing meme marketing

Culture

How Meme Marketing Works for Films (and How it Doesn’t)

Digital marketing ROI graphs

Marketing

How to Maximize Your Digital Marketing ROI

Traditional Marketing vs Digital Marketing

Marketing

Traditional Marketing vs Digital Marketing: Which is Better?

female interviewee on a bad interview

Work Life

What Makes a Bad Interview

stakeholder communication the passionate and passive stakeholder

PR

Stakeholder Communication: The Passionate and Passive Stakeholder

female social media marketing expert

Marketing

How Social Media Marketing Can Help Businesses Bounce Back