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What Makes These #FinTok Videos So Engaging?

A survey of 1,000 Gen Zers revealed that 58% follow TikTok influencers who discuss finances and budgeting. Additionally, 40% believe online influencers offer financial advice superior to traditional media.    

TikTok’s popularity has skyrocketed, reshaping the social media landscape. In fact, in 2023, over 43 million Filipinos are using the app. That’s 37% of the population! Amidst the various content types, #FinTok, TikTok’s financial segment, notably stands out. What draws the platform’s vast audience to these videos?

The data speaks for itself. Finance content on TikTok has already garnered 5.7 billion views. Though many consider the industry “dry,” TikTok offers a fresh way to make finance engaging and accessible. Let’s take a look at these #FinTok videos and the key features that make them stand out from the rest. 

GCash Visa Card Launch 


Oh my gosh! The GCash Visa card is out now!! AS IN MAY STOCK SIYA NGAYON!!! I am so excited for this since I know that Visa FOREX rate is better compared to MasterCard. Time to order and test it out on my next trip abroad! I will keep you guys updated! Card is P185 with P65 delivery fee! #gcash #gcashvisacard #fintok #travelph #longervideos #fintiktok #gcashcard #gcashcardtutorial #traveltiktok #forex #visa

♬ original sound – Jax – Jax

Content creator @jacquesjax recently posted a concise video on TikTok detailing the application process for the new GCash Visa Card. Remarkably, within just 18 hours of its upload, the video had attracted over 500,000 views and received 33,000 likes.

The success of this TikTok isn’t solely due to its sit-down format. @jacquesjax enhanced the viewer experience by integrating screen captures from the actual mobile app application process. This approach allows viewers to both see and hear the steps, making the content more engaging.

It’s worth noting that the GCash Visa Card launched on August 16, 2023. This introduction could be a timely response to the announcement on August 13 that Maya has emerged as the Philippines’ top digital bank.

Tipid Tips with Ateneo MeCo

The Ateneo Management Economics Organization, known as Ateneo MeCo, has introduced a TikTok video series showcasing financial advice from Ateneo students. In each video, a moderator spontaneously interviews students as they walk around the campus, asking them for financial tips.

This series resonates strongly because it features students aged 18-24, aligning with TikTok’s dominant user demographic. With its laid-back and engaging approach, the series captivates both Ateneo students and others. This strategy not only broadens the reach of their financial advice but also significantly boosts the organization’s presence on social media.   

Priyanka Chopra and Financial Independence

Actress and Miss World 2000, Priyanka Chopra, shared her views on women’s pursuit of financial independence in a TikTok video. This clip originates from her session at Beauty LACon 2019, where she emphasized the importance of women striving for financial self-sufficiency.

This TikTok demonstrates how content creators can adapt longer videos to fit the platform’s format. Even if the original 25-minute video is 4 years old, the excerpts feel current and relevant. It showcases the potential of distilling extensive videos to highlight pivotal moments, making them more suitable for TikTok’s audience.

Basics of Pag-IBIG Funds with JQ Crypto


Worth it naman gastusan lagi ang pagibig diba? 😭 6-8% per annum is huge for a savings account. Hindi mo pa siya mawithdraw kaya no choice ka but to keep it there. Dont put all your eggs in one basket! #finance #money #pagibig

♬ original sound – JQ – JQ

The Pag-IBIG Fund, officially known as the Home Development Mutual Fund, is a government-run corporation overseeing the national savings program and offering affordable housing financing to Filipinos. For many Gen Zers, grasping the ins and outs of this fund might seem daunting. However, with content creators like @jqcrypto, these intricate details become more digestible.

In his video, @jqcrypto delineates the essentials of Pag-IBIG, its functioning, and its advantages for Filipinos unfamiliar with the scheme. He steers clear of industry-specific terms, and when unavoidable, he breaks them down using easily understandable language.

This approach by @jqcrypto underscores TikTok’s evolving role as a valuable educational platform, catering to users seeking either knowledge, entertainment, or a mix of both..

No More Coin Hoarding

In Filipino culture, the “Alkanysa” (coin bank in English) holds significant importance. Most of us remember it as our first introduction to the concepts of finances and savings. By placing our spare coins into the “alkansya,” we learned early lessons about responsible spending and the value of saving.

However, a recent TikTok video by content creator @coachkeljash sheds light on a less-discussed aspect of coin saving: coin hoarding and its potential legal consequences. He references House Bill 4411, which penalizes Filipinos for hoarding substantial amounts of coins. Offenders risk an 8-year prison sentence and a fine of 300,000 pesos. The law exists because extensive coin hoarding can negatively impact the economy.

Delving deeper, Keljash highlights that some groups hoard coins to sell them for their metal value. For instance, the material value of a 1-peso coin stands at 2.52 pesos. So, hoarding 1,000 peso coins can yield a profit of 1,520 pesos – a staggering 152% gain.

Keljash’s video exemplifies how TikTok can effectively convey complex issues, offering insights into topics that mainstream media might overlook.

Finance Pep Talk with Marivic Padilla

In a concise one-minute video, financial expert Marivic Padilla offers her audience a reality check on the main reasons behind poverty. Her insights echo the findings from a March 2023 survey by Social Weather Stations, which revealed that 51% of Filipinos classify themselves as poor.

From Padilla’s perspective, the predominant reasons for poverty include:

  1. No Financial Direction
  2. Lack of Life Challenges
  3. Lack of Discipline
  4. Absence of a Network
  5. Lack of Strategic Planning
  6. Inability to Adapt
  7. Lack of Patience
  8. Fear of Taking Risks

A standout observation from her list suggests that many Filipinos don’t have adequate financial literacy or the means to access such knowledge. Supporting this notion, a 2023 survey by Standard and Poor’s found that only 25% of Filipinos possess financial literacy. This gap indicates a prime opportunity for finance influencers and banking institutions to harness platforms like TikTok to broaden their outreach.

What’s Next?

In a digital age where attention spans are increasingly brief, the rise of #FinTok videos testifies to TikTok’s unmatched potential in engaging and educating its vast audience. From detailed financial processes to legislative discussions, these short-form videos manage to capture and condense complex subjects into bite-sized, accessible content. With over 5.7 billion views on finance-related content, TikTok proves it’s more than just an entertainment app; it’s a pivotal tool for financial literacy. As demonstrated by the 6 videos, TikTok offers a fresh perspective on finance. #FinTok bridges the knowledge gap and paves the way for a more informed Filipino population.

M2.0 Communications is a creative agency that offers social media management, content development, and video production services to engage your target audience. Visit our case studies to learn more about the brands we collaborate with.

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