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How to Make Health Insurance Explainer Videos

Navigating health insurance can be challenging, but don’t worry—health insurance explainer videos are here to help! This guide is designed to assist video producers in creating informative and engaging videos that make the topic accessible and appealing to a wide audience.

Health insurance can be challenging for the majority of the population to fully grasp. In fact, it was reported that 56% of the population feels “completely lost” in the topics of health insurance and other healthcare systems. The complex terms and conditions found in insurance policies can feel like an overwhelming maze. However, there is a solution: health insurance explainer videos. These videos serve as a bridge, simplifying these intricate concepts and transforming them into easily understandable information.

The task for video producers in the healthcare industry is to create these explainer videos in a way that is both informative and captivating, striking a balance between providing comprehensive details and delivering an engaging presentation. This article will assist you in crafting effective health insurance explainer videos, guiding you through various stages, such as understanding your target audience and measuring the success of your videos. By carefully planning, using creative production techniques, and making strategic post-production revisions, this guide will equip you with the tools you need to make the topic of health insurance accessible and exciting for a wide range of viewers.

Blog Overview

Understanding the Target Audience

Understanding your audience is the first step in creating helpful health insurance explainer videos. This section will guide you on how to identify common misunderstandings and tailor your content to different audience groups. 

A. Identifying the Knowledge Gap

Unraveling Misunderstandings and Answering FAQs about Health Insurance

Before diving into the production of an explainer video, it’s crucial to grasp the common misconceptions and frequently asked questions surrounding health insurance. Engaging with potential viewers or conducting surveys can shed light on areas where confusion or lack of knowledge exists.

B. Tailoring Content to Different Audience Segments

Age, Economic Status, and Prior Knowledge as Factors that Influence Comprehension

Varying levels of understanding or interest regarding health insurance may exist among different demographic groups. For example, younger individuals may be unfamiliar with health insurance concepts, while older audiences may have more advanced inquiries. Adapting your content to cater to the needs and comprehension levels of these diverse groups will ensure a more extensive impact.

Check out this health insurance explainer video by MPMV Limited. It’s clear that the video puts the spotlight on a traveler as its hero. By highlighting individuals who frequently travel, the video effectively shows that the insurance policies cater to and prioritize those who often face health issues while away from home. This video is a fantastic demonstration of Act on Video’s understanding of MPMV’s target audience.

The Basics of Health Insurance

Navigating the world of health insurance can sometimes feel like decoding a foreign language. It’s jam-packed with terms and concepts that can leave many people scratching their heads. In this section, we’ll discuss the basics of health insurance, making it a breeze for you to explain them in your videos.

A. Premiums, Deductibles, Copayments, and Coverage

  • Premiums are the monthly fees people pay to have insurance. Think of it like a subscription fee to ensure you’re covered.
  • Deductibles are the amounts individuals need to pay for healthcare services before insurance kicks in. It’s like a threshold that needs to be met each year.
  • Copayments are the small fees individuals pay each time they visit a doctor or get a prescription.
  • Coverage is what the insurance plan takes care of financially. It’s crucial to explain which healthcare services are covered and to what extent.

Take a peek at how the New York State of Health (NYSH) cleverly used animation to explain the ins and outs of health insurance and its advantages for everyone. By taking a creative and funny approach, NYSH portrayed health insurance as a helpful and comforting healthcare service, rather than something to be feared. It’s worth noting that the video’s triumph lies in the producers’ grasp of the healthcare industry. Thanks to their research and understanding, they were able to create an informative and captivating explainer video like this one.


Preparing for video production goes beyond just setting up cameras and microphones. The pre-production phase involves careful planning of what you want to say and how you want to say it. In this section, we will guide you through the crucial stages of scriptwriting and storyboarding, which lay the groundwork for a smooth and successful production process.

A. Scriptwriting

Simplifying Complex Ideas

Begin by breaking down complicated health insurance terms into simple and easily understandable language. Craft a script that flows logically, moving from basic concepts to more intricate ideas in a clear and coherent manner.

Balancing Accuracy and Simplicity

Maintaining accuracy is crucial when making information more accessible. To ensure that the information you provide is correct and up-to-date, it is essential to verify all the facts and figures in your script using reliable sources. In this process, collaborating with someone from the healthcare industry becomes crucial. Their industry insights will greatly assist you in fact-checking your script.

B. Storyboarding

Visualizing Intricate Concepts

Storyboarding can simplify the complex concept of health insurance. Develop a storyboard that visualizes how you will explain the concepts using graphics, animations, or live action. This will also assist in planning the shots, ensuring that each frame contributes to a better understanding of the concepts. 

Creating Engaging Visuals that Aid Comprehension

Use visuals that captivate attention and enhance understanding instead of distracting from the message. Employ a combination of text, icons, animations, and real-life scenarios to effectively illustrate the key points, ensuring they align seamlessly with the script. 

Take, for instance, this engaging explainer video by Oscar Health Insurance (OHI), which captures the audience’s attention with its clever and straightforward animated storytelling. It takes us on a journey, showcasing OHI’s commitment to being a safety blanket for their clients whenever they face any health-related challenges. What’s more, the video highlights OHI as a health insurance company that truly appreciates the importance of simplicity when it comes to accessing healthcare benefits.   


With our plans laid out, it’s time to bring them to life in the production phase. This is where the magic happens—deciding on the video style, whether it be animation or live-action, and finding the perfect way to convey your message through visuals and narration. In this section, we’ll delve into choosing the right format, effectively using voiceover and on-screen text, and ensuring that your video is not only informative but also captivating.

A. Animation vs. Live-Action

The Advantages of Animation in Explaining Complex Concepts

Animation can simplify intricate topics by presenting visuals that are easily understandable, such as illustrating how insurance premiums work through graphics. It also provides a controlled environment where every element on the screen serves a purpose in elucidating the concept.

Infusing Humanity into the Content through Live-Action

Live-action adds a human touch to the subject matter, making it more relatable. Real people sharing their stories can help viewers form an emotional connection and comprehend the impact of health insurance on individuals’ lives.

B. Voiceover and On-Screen Text

Clarity in Narration

A clear and well-paced voiceover can guide viewers through the video, simplifying concepts in an engaging manner. Opt for a voice that is warm, relatable, and easy to understand.

Reinforcing Key Points with Text

On-screen text can strengthen important information, making it easier for viewers to follow and retain the content. Use text to highlight crucial terms, figures, or main takeaways.

Let’s take a look at this GeoBlue testimonial video. This is a prime illustration of how infusing your health insurance videos with a touch of humanity can elevate the storytelling. By showcasing the real-life experiences of mother-daughter tandem Linda and Amber Allen, we get a heartfelt glimpse into the compassionate healthcare support that GeoBlue offers its clients. This heartwarming narrative not only leaves a lasting impression but also conveys GeoBlue’s commitment to making their clients’ lives easier.  


Don’t unleash your video into the wild just yet, even after shooting and editing it. The post-production phase is essential for perfecting your video and making sure the message is clear and captivating. In this section, we’ll explore how to review your video, gather feedback, and make the necessary adjustments before it goes live.

A. Review and Feedback

Self-Review and Team Review

Make sure to set aside some time to watch the video multiple times, keeping an eye out for any errors, inconsistencies, and confusing messages. It would also be beneficial to involve your team in this process, as their unique perspectives can provide valuable insights into how well the video explains the concepts. 

External Feedback

Seek feedback from a select group of viewers, preferably from your target audience. Their insights can be priceless in gauging how well your video will be received and if the message is coming across loud and clear. If possible, consider including individuals who are already knowledgeable about health insurance policies, those who are planning to get health insurance, and even those who have no prior knowledge about the topic. The different viewpoints of these individuals can greatly impact the clarity and effectiveness of your work.

B. Revisions

Incorporating Feedback

Make the required improvements to the script, visuals, or narration based on the feedback you received. In some cases, you may need to reshoot specific sections or adjust the animations to better convey the concepts. However, it’s vital to approach these revisions with caution. Sort through the feedback and focus on the ones that are most relevant to you and your client. Trying to incorporate all the feedback can be unnecessary and time-consuming. It is also important to take note that developing the ability to instinctively select the most suitable feedback and revisions requires experience and a creative eye. So, embrace each project as an opportunity to learn and grow. 

Final Review

Conduct a final review to ensure all changes have been properly implemented and the video flows seamlessly. Confirm that the video meets the desired quality standards and effectively communicates the concepts of health insurance.

Key Takeaways

Creating a health insurance explainer video is a journey that requires careful planning, execution, and promotion. It’s a significant step towards simplifying the often confusing world of health insurance for many individuals. Take note of these key takeaways for your next video project:

  • Understanding your target audience and tailoring the content to meet their needs is the first crucial step towards creating a successful health insurance explainer video.
  • Creating an engaging health insurance explainer video requires a solid grasp of the basics. By breaking down these fundamental concepts into simpler terms and incorporating captivating visuals, you can help your viewers grasp the essentials of health insurance, paving the way for a more informed decision-making process.
  • Pre-production serves as the blueprint for your entire project. A well-crafted script and storyboard not only ensure effective communication of the core message but also facilitate a seamless and efficient production process.
  • The production phase is where all your meticulous planning comes to fruition. Whether you choose animation, live-action, or a combination of both, the goal is to captivate your audience and ensure that the information is easily digestible.
  • Post-production is the ultimate refining process for your explainer video, ensuring that the content is polished, coherent, and ready to captivate your audience.

Producing engaging and informative health insurance explainer videos is a meticulous process that plays a crucial role in bridging the knowledge gap that often surrounds the healthcare insurance sector. This journey, although demanding, is a rewarding endeavor that significantly aids in demystifying health insurance, ultimately serving the community at large. Remember, the goal is to make health insurance concepts easily accessible and understandable to all, paving the way for better decision-making and a healthier society.

M2.0 Communications is a video production agency in the Philippines that offers brand videos, explainer videos, and animation videos to effectively tell your brand’s story. Visit our case studies to learn more about the brands we collaborate with.

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