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Gen Z is Bringing Back 11 Iconic Products and Trends

Gen Z is putting their spin on vintage favorites and making them cool again. From fashion to technology, they’re bringing back everything from iconic retro gear to lovable knick-knacks.

Gen Z is known for being digital natives and trendsetters. However, it may come as a surprise that this generation is also reviving products and trends from before their time. 

From fashion to technology and home decor, Gen Z is bringing back items that were once popular decades ago. In this listicle, we will explore 11 iconic products and trends that Gen Z is bringing back to the forefront of popular culture.

1. Film Cameras

With the rise of instant gratification, film cameras offer a slower pace that allows for more creative expression and mindfulness. Film camera brands like Olympus and Canon are seeing a resurgence in popularity, as Gen Z discovers the charm of taking pictures with a physical film roll.

2. Y2K Fashion

Y2K fashion is characterized by chunky shoes, statement sunglasses, and daring low-rise pants from 90s brands like Abercrombie and Juicy Couture. Even accessories like chokers, bold chain necklaces, and playful butterfly clips are also making a comeback. With their flair for the daring and bold, Gen Z is keeping the Y2K trend fresh and inclusive, pushing the limits of what’s considered fashionable.

3. Digicams

Gen Z is reviving the once-dominant digital cameras or digicams. Digicams are compact and customizable, which appeals to Gen Z who value a unique and personal photography experience. Digicams offer features like manual controls and optical zoom, which can’t be found in today’s smartphone cameras. Gen Z is also pretty obsessed with the blur effect and novelty of low-quality photos.

4. Cassette Tapes

Everyone who’s watched season 4 of Stranger Things remembers the show’s character Max Mayfield donning a Sony Walkman throughout the series. Plenty of Gen Z took a liking to her look and was attracted to the overall “subtle quirkiness” of listening to mixtapes. Tech companies have taken notice of this upcoming trend and have even revived tape players and the production of new cassettes.

5. CDs

CDs offer a hands-on connection to their tunes, allowing Gen Z to curate and flaunt their musical preferences. Moreover, CDs boast superior sound quality and reliability compared to streaming, making them a top pick for music lovers who value an immersive listening experience.

6. Flip Phones

Yeah, flip phones are back—whether as actual phones or props for photo shoots. This fascination with flip phones can be attributed to their desire for a break from the constant distractions and overstimulation of modern smartphones and social media. They appreciate the flip phone’s limited features and its ability to disconnect from the digital world. 

7. “Old Money” Aesthetic

The Old Money Aesthetic is making a comeback with its romanticization of aristocratic lifestyles and the fashion choices of those in the top 1%. The trend is a nod to the elegance and timelessness of classic luxury. Surprisingly, Gen Z is creating a new version of the Old Money Aesthetic through vintage finds or new pieces with a vintage twist.

8. Polaroid Cameras

Unlike the digital age where images are just a click away, a polaroid captures a moment forever in its tangible form. The instant gratification and one-of-a-kind aesthetic of polaroid cameras make it a hit with a generation that values experiences and real-life keepsakes. Many Gen Zs even scan or take photos of their taken polaroids.

9. Vinyl Records

Even with live-streaming music widely available, Gen Z seems sentimental about owning vinyl records and players. Gen Z record collectors are likely drawn by a desire for tangible audio pieces, with the more serious audiophiles concerned with the overall sound quality records offer that the digital format doesn’t. 

10. iPods

Smartphones can store and stream up to thousands of songs, but hey, they don’t look as compact or as cute as the iPod shuffle. To Gen Z, iPods are simpler and more affordable than current technology. Some Gen Zs even like the idea of repairing and customizing iPods as a form of DIY culture.

11. Gameboy and Tamagotchi

From Gameboys to Tamagotchis, Gen Z is bringing back retro tech accessories from the 1990s and early 2000s. Playing games on these devices provides a nostalgic silo of uncomplicated video games, whether it’s keeping your Tamagotchi alive or getting Kirby to the next level. Or I guess in some cases, including them in your wardrobe.

In a nutshell, Gen Z’s affinity for retro products is a perfect blend of the past and present. The yearning for a simpler time and the emotional attachment to physical items, combined with the drive to stand out and express individuality, fuels their passion for these throwback treasures. 

By embracing these products before their time, Gen Z is not only adding a touch of nostalgia to their lives but also ensuring that these products will continue to be cherished for generations to come. In essence, their love for retro products is a celebration of personal style and an acknowledgment of a past once lived.


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Samantha Wong

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