Every claim reviewed.
Every story felt.
Every audience moved.
Between Food and Drug Administration (FDA) clearances and front-page health scares, healthcare communications in the Philippines demands scientific rigor and human resonance in equal measure.
WE SPEAK HEALTHCARE
Compliance is built into the brief
The brands that earn attention are the ones who prove it with outcomes.
Health scares move faster than your response plan
You need monitoring and a framework ready before something trends.
Patient must be airtight
One unverified claim shuts it down.
KOL endorsements outperform ad spend
Respected names carry more weight in this market than any media buy.
WHO YOU'LL REACH
Healthcare Professionals & Key Opinion Leaders
Physicians, specialists, and medical society leaders evaluate every claim through
a clinical lens. They respond to peer-reviewed evidence, continuing medical education value, and alignment with treatment guidelines.
Hospital Leadership
Decision-makers focused on institutional reputation, operational outcomes,
and community standing. They care about accreditation, patient satisfaction
scores, and how their facility competes in a brand-conscious healthcare landscape.
Regulators
Regulatory gatekeepers like the Department of Health (DOH) and the FDA require absolute accuracy in promotional materials, claims, and public communications.
All content involving health must comply with FDA advertising guidelines.
Patients & Advocates
Patients and their families need clarity, and accessibility. Health literacy varies across income brackets and regions. Campaigns that bridge awareness-to-action gaps often determine whether treatments reach the communities that need them most.
Health Journalists
Reporters covering healthcare want clear data, credible expert access, and stories that resonate with their audience. In the Philippine media landscape, health beats
are competitive and stories with patient impact angles earn the most traction.
Services:
Built for the realities of healthcare comms.
Three capabilities shaped by years of working with pharma brands, hospital systems, and public health organizations across the Philippines.
Regulatory-Ready Storytelling
Healthcare campaigns stall when creative and compliance work in sequence. We embed regulatory awareness into the briefing stage, building content that clears FDA Philippines and DOH review without losing the narrative punch that earns coverage.
Compliance-First Content FrameworkReal-Time Health Narrative Monitoring
Health misinformation trends in hours, not days. Our Media Meter platform tracks sentiment shifts across Philippine broadcast, print, and digital outlets, giving comms teams the early warning they need to respond before a narrative hardens.
Media MeterMulti-Stakeholder Campaign Architecture
Healthcare campaigns that move the needle reach physicians, patients, regulators, and media simultaneously with tailored messaging. We design campaign ecosystems with distinct tracks per stakeholder, connected by a unified public health narrative.
PROI Global NetworkThe Work
PFIZER — PD ALLIANCE IN MOTION
Challenge
Pneumonia was the leading killer of Filipino children under five. Parents in remote areas were reluctant to vaccinate due to unfamiliarity with the upgraded Prevnar 13 formulation.
What We Did
Built a multi-stakeholder alliance of physicians, motorcycle riders, and LGU health workers to deliver vaccines to remote hotspots nationwide, timed to World Pneumonia Day.
Result
1,300 children vaccinated directly, tens of thousands protected through herd immunity. The DOH later adopted nationwide free vaccination.
MSD — GARDASIL Human Papillomavirus (HPV) AWARENESS
Challenge
HPV awareness was low in the Philippines and the topic was considered taboo. Gardasil faced an entrenched competitor backed by celebrity endorsements and heavy TV spend.
What We Did
Ran a three-phase campaign that tackled the taboo directly with bold media stories, recruited an inclusive male ambassador, and partnered with the DOH to elevate credibility nationwide.
Result
₱82.6M in media value over two years. Major newspaper and TV pickup shifted HPV from taboo topic to national health conversation.
MSD — KONTROLADO KO, DIABETES KO
Challenge
One in 14 Filipino adults has diabetes, yet medication non-adherence sat at 32.5%. COVID-19 further reduced patient engagement with treatment plans.
What We Did
Launched a digital PR campaign with press releases, broadcast interviews with doctors and patient educators, and Facebook Live sessions reaching communities nationwide.
Result
2.2M referred traffic on Kalingang KaTribu Facebook Live, ₱82.9M+ in total media value, and nationwide broadcast coverage driving medication adherence messaging.
