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Social Media & Influencer Management

Build communities that
grow your brand
between campaigns

Campaigns create spikes. Social and influencer management sustains
the momentum. This service keeps your brand active, visible, and engaged across the platforms where Filipino audiences spend over three hours a day, turning your social presence into a consistent growth channel.

From data to
sustained engagement.

1
Audience & Platform Audit
We analyze where your audiences are active, what content drives engagement, and how your current presence compares to competitors across Philippine social platforms.
Tool: Social Analytics
2
Strategy & KOL Selection
We develop your content strategy and identify creators aligned with your brand values. Every KOL is vetted for authentic engagement, audience overlap, and content quality.
Team: Strategist + Influencer Lead
3
Content & Campaign Production
We produce platform-native content and collaborate with influencers on branded deliverables, maintaining your brand voice while preserving the authenticity that makes creator content work.
Team: Creative + Content Writers
4
Publishing & Community Management
We manage daily publishing, monitor comments and DMs, respond to your community in real time, and track brand mentions to protect your online reputation.
Team: Community Manager
5
Reporting & Optimization
Monthly performance reports track engagement, reach, sentiment, and influencer ROI. We refine the strategy each cycle based on what the data reveals.
Output: Monthly Performance Report

Tangible outputs, every month

Monthly Content Calendar

A platform-specific publishing schedule with post types, timing, copy, and visual briefs organized by your hygiene, hub, and hero content pillars.

Platform-Native Content Suite

Ready-to-publish social content packages tailored to each platform: short-form video for TikTok and Reels, static and carousel posts for feed, stories, and community posts.

KOL Shortlist & Campaign Briefs

Vetted influencer recommendations with audience demographics, engagement benchmarks, content samples, and campaign briefs for each partnership.

Community Management Log

Real-time response management across all active platforms with escalation protocols, sentiment flagging, and a weekly summary of community health metrics.

Monthly Performance Report

Engagement rates, follower growth, reach, sentiment trends, influencer campaign ROI, and competitive benchmarking with actionable recommendations for the next cycle.

Quarterly Strategy Review

A strategic assessment of what’s working, platform algorithm shifts, emerging content formats, and updated recommendations for the quarter ahead.

Often Paired With

Social Listening

Social listening gives your management team the intelligence to respond faster and plan smarter, surfacing trending conversations, competitor moves, and sentiment shifts before they hit your feed.

Content Ideation & Creation

When your social strategy demands higher production value or campaign-level creative, content ideation and creation scales up your visual storytelling without breaking the publishing rhythm.

Frequently asked
questions

We evaluate every KOL across multiple dimensions: audience authenticity (checking for bot-inflated follower counts), engagement rate consistency over time, audience demographic overlap with your target market, content quality and brand alignment, and previous partnership track record. We work across nano, micro, and macro tiers depending on your campaign goals and always recommend creators based on data, not follower count alone.

We manage all major platforms relevant to the Philippine market: Facebook, Instagram, TikTok, LinkedIn, YouTube, and X. We tailor content strategy and format to each platform’s algorithm and user behavior. For most Philippine brands, the priority platforms are Facebook (with over 90 million local users), TikTok, and Instagram, though the right mix depends entirely on where your audience actually engages.

Absolutely. We design our engagement model to complement your team, not replace it. Some clients have us handle full daily management while their in-house team focuses on brand strategy. Others ask us to manage influencer partnerships and content production while their community manager handles day-to-day engagement. We adapt the scope to fit your team structure.

We track both engagement metrics (reach, impressions, engagement rate, follower growth) and business-impact metrics (click-through rates, conversions, share of voice, and sentiment trends). For influencer campaigns specifically, we measure per-creator ROI including earned media value, engagement per post, and audience actions driven. Every metric ties back to the KPIs we agree on at the start of each engagement.

Let’s build a social presence
that compounds

Tell us which platforms matter most, the audiences you want to reach, and where your current social strategy is falling short. We’ll show you what consistent, managed growth looks like.

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