Know Where You Stand
Before
Your Competitors Do
Brand performance analysis gives you a clear, data-backed picture of how your brand compares against competitors across earned media, digital channels, and public conversation. Built for communications and marketing leaders who need strategic intelligence to guide campaigns, justify investment, and sharpen positioning.
From baseline to
strategic direction.
Tangible Deliverables,
Every Engagement
Monthly Brand Health Scorecard
Share of voice, sentiment trends, media value earned, and narrative theme analysis. Visualized for easy boardroom presentation with month-over-month tracking.
Competitive Landscape Report
Side-by-side positioning analysis of your brand versus named competitors. Includes share of voice comparison, narrative gap identification, and media channel breakdown.
Narrative Trend Maps
Visual mapping of which stories and themes are gaining or losing traction in your industry. Identifies emerging narrative opportunities before your competitors claim them.
Quarterly Strategic Review
A live session with our Insights and Client Success teams to walk through findings, pressure-test recommendations, and align analytics outputs with your upcoming communications priorities.
Campaign Performance Readout
Post-campaign analysis tied to your communications KPIs. Measures how a specific initiative moved the needle on share of voice, sentiment, or narrative positioning versus your pre-campaign baseline.
Custom Data Exports
Raw data file formats delivered on request in your preferred format, ready to drop into your own internal dashboards, board decks, or stakeholder reports. Filtered by date range, channel, competitor, or topic cluster so your team gets exactly the data they need without manual cleanup.
Often Paired With
Media Monitoring
Real-time media feeds from Media Meter power the raw data that brand analysis transforms into strategic intelligence. Running both together means your analysis is always working from live, comprehensive coverage data.
Social Listening
Brand analysis shows your earned media position. Social listening adds the audience layer: what people actually say, feel, and share about your brand beyond media coverage. Together, they give you the complete picture.
Frequently asked questions
What metrics do you track in brand performance analysis?
Media monitoring captures what’s being said. Brand performance analysis interprets what it means. Monitoring gives you the real-time feed of coverage; analysis layers on competitive comparison, narrative trends, sentiment scoring, and strategic recommendations. Many of our clients run both: monitoring for day-to-day awareness and brand analysis for monthly or quarterly strategic planning.
How often do we receive reports?
Standard engagements include a monthly brand health scorecard, with a deeper quarterly strategic review. We also provide campaign-specific readouts when tied to active PR or digital initiatives. Reporting cadence can be customized during scoping. Some clients in fast-moving industries opt for biweekly summaries during critical campaign windows.
Can you analyze both Philippine and international media coverage?
Yes. Media Meter covers Philippine media comprehensively across print, broadcast, online, and social channels. For international coverage, we complement proprietary data with global media databases through our network partnerships with PROI, SAMA, and AMIN.
This is especially valuable for multinational brands managing reputation across multiple markets from a Philippine base.
Ready to See Your Brand’s Competitive Position Clearly?
Every conversation shapes perception. Let’s make sure you know exactly where you stand and where to move next.