The strategy
behind
every partnership.
A platform and partnership blueprint that turns your social channels and creator relationships into measurable influence. For brands that want a strategic foundation before spending a single peso on content or key opinion leader fees.
From audience insight to platform-ready plan.
Everything your team needs before the first post goes live.
Platform Strategy Document
A channel-by-channel plan covering objectives, audience profiles, content pillars, and publishing cadence for each platform your brand operates on, with rationale for any recommended platform additions or exits.
Influencer Partnership Map
A vetted, tiered roster of recommended KOLs organized by reach tier (nano, micro, macro), content category, and platform, with audience overlap analysis and suggested partnership structures
for each.
Content Calendar Framework
A 90-day editorial calendar template with content themes, format mix, platform-specific timing, and integration points for influencer content. Designed for your team or ours to populate each cycle.
Creative Direction Guidelines
A visual and tonal reference document that gives influencer partners and your content team clear guardrails for brand consistency while preserving the authenticity that makes creator content effective.
KPI & Measurement Framework
A reporting structure with defined metrics for organic social performance and influencer campaign return on investment (ROI), including engagement benchmarks, sentiment tracking, and conversion attribution methodology.
Competitive Social Audit
A benchmark analysis of how key competitors perform across social platforms and influencer activations, identifying gaps and opportunities your strategy is designed to exploit.
OFTEN PAIRED WITH
PR & Digital Execution
Your social and influencer plan is strongest when it extends a unified PR narrative. Pairing these ensures earned media and social amplification work from the same message architecture.
Social Listening
Real-time sentiment data and trend detection sharpen your influencer selection and content strategy. Social listening turns your plan from informed to adaptive.
Frequently asked questions
Is this for social strategy, influencer strategy, or both?
Both, and that’s the point. We treat social media and influencer partnerships as interdependent channels that need a single strategic framework. Your organic content strategy and your creator partnerships should reinforce each other, not run in parallel. The deliverables cover platform planning, KOL selection, and the integration between them.
How do you vet influencers for authenticity and brand fit?
We evaluate audience quality, engagement patterns, content consistency, and brand value alignment. We look beyond follower counts to assess whether a creator’s audience actually overlaps with yours and whether their engagement signals genuine interest. Every recommended KOL comes with an audience overlap analysis and authenticity assessment.
Do you manage social accounts and influencer campaigns?
This service delivers the strategic plan. Day-to-day social management and influencer campaign execution are handled through our Social Media & Influencer Management service under PR and Digital Campaigns. We build every plan to be execution-ready, whether your team or ours picks it up.
Which platforms do you cover?
We develop strategy for any platform where your audience is active, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging channels. Platform recommendations are always grounded in audience data, not assumptions about where brands “should” be. If the data shows your audience isn’t on a platform, we’ll tell you.
Talk to us about your
social and influencer strategy.
Whether you’re building from zero or rethinking what’s already running, we start with what the data says about your audience and your platforms.