HOSPITALITY
Occupancy fills rooms. Reputation fills seasons.

Filipino travelers book on reviews, rebook on stories. In a market
where a single viral post outperforms a billboard, your guest experience needs a voice that carries beyond checkout.

Hotels & Resorts
Airlines & Travel
Tourism Boards
F&B Destinations
Events
Integrated Resorts

WE SPEAK HOSPITALITY

Revenue per available room doesn't tell the whole story.

Flat guest sentiment puts the next quarter at risk.

Online travel agencies (OTA)
own your first impression

If your brand story lives only in your lobby, you’ve lost the consideration stage.

Travel media runs on access.

Editors want immersive stays, not press kits.

Sustainability claims get scrutinized fast.

Make your eco-messaging tight.

who you'll reach

Travel Media & Editors

Travel editors cover experiences worth rebooking, not properties. They want exclusive access, authentic angles, and stories beyond thread count and pool size.

Digital-First Travelers

Filipino digital travelers book after a 15-second reel, cancel after three bad reviews, and share everything. They trust peer content over branded ads. Reach them
where booking decisions happen: social feeds, review sections, and Google Maps.

Tourism Boards

The Department of Tourism sets destination narratives that shape perception
at scale. Aligning your brand with national tourism campaigns amplifies reach
while building institutional credibility.

Lifestyle & Travel Influencers

In the Philippines, the line between travel influencer and booking engine is thin. A single well-placed creator visit can outperform a month of digital ads.
But the wrong influencer match can feel inauthentic and damage credibility.

Corporate Planners

Meetings, incentives, conferences, and exhibitions drive high-value, repeat bookings. Corporate planners care about reliability, scalable event infrastructure, and clear corporate comms that signal professionalism.

Hospitality comms that move beyond room promos and ribbon-cuttings.

Every hotel has a public relations (PR) team. Not every hotel has a communications strategy
built for how Filipino travelers actually discover, evaluate, and advocate for brands.

1

Real-Time Reputation Intelligence

Guest sentiment shifts fast. A single negative review thread can move
your OTA ranking overnight. We track mentions across review platforms, social channels, and travel forums in real time so your communications team can respond before reputation damage compounds.

Media Meter
2

Experiential Storytelling at Scale

We don't write press releases about amenities. We create immersive,
on-ground experiences that give media and influencers something worth covering. From curated brand cafes to exclusive cultural collaborations,
we build moments that generate organic coverage and social proof.

Creative Production
3

Southeast Asian Context, Global Network

We understand Philippine travel patterns. The long-weekend culture,
the peso-sensitive planners, the balikbayan booking surge during holidays. And through PROI and SAMA, we connect your brand to international travel markets and inbound tourism opportunities.

PROI / SAMA Network

The Work

M2.0 Communications Client - New World Makati Hotel
70,000
new Facebook fans

New World Makati Hotel

Challenge

New World Makati had only 700 Facebook followers in a market where competitors
had dedicated fan bases driving reviews and bookings.

What We Did

Shifted the social strategy from product-centric posts to emotional storytelling:
family bonding, spa moments, friends reconnecting. Ran interactive Q&A sessions
with hotel executives to humanize the brand.

Result

Grew the community from 700 to 70,000 engaged fans who actively interacted
with the brand, not just followed it.

M2.0 Communications Client | Singapore Airlines
₱43M
PR value generated

Singapore Airlines

Challenge

Singapore Airlines needed to make its premium in-flight experience feel relevant
to Filipino consumers on the ground, beyond traditional airline touchpoints.

What We Did

Launched the Singapore Airlines Cafe, an immersive brand activation.
Engaged 31 journalists from 28 outlets alongside top food and lifestyle creators
to drive authentic storytelling around the experience.

Result

52 media pickups generating over ₱43 million in PR value. 2.3 million total social media reach. Exceeded sales targets with 213 teatime sets sold against a 200 target.

6
brand ambassadors activated

WWF Philippines × GreenSpace

Challenge

Metro Manila produces 2,175 tons of daily food waste. WWF needed to make composting feel accessible and culturally relevant to Filipino audiences, not just environmentally necessary.

What We Did

Produced “Kwentong Kompost,” an explainer video featuring WWF ambassadors sharing personal food stories as a gateway into composting advocacy. Rooted the narrative
in Filipino food culture and values.

Result

Now used as an official educational resource by the Climate Change Commission
and Barangay Tatalon for sustainable urban farming programs across the country.

Your property has the experience. Let’s make sure the market knows it.

Tell us what your next season looks like. We’ll show you how earned media, influencer strategy, and reputation intelligence can help fill it.
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