>

Crisis Preparedness

Map the risks before
they become the story.

Proactive scenario mapping and stakeholder protocols that protect your reputation before problems surface. For organizations that understand the cost of being unprepared and want their communications infrastructure tested before it matters.

From vulnerability scan
to tested protocols.

1
Issues & Vulnerability Audit
We assess your current exposure: industry-specific risks, organizational vulnerabilities, stakeholder pressure points, and the media and social conversations already forming around your sector. This produces a ranked risk register that anchors the rest of the engagement.
Insights Team
2
Stakeholder Mapping & Prioritization
We map every stakeholder group that matters in a crisis: their information needs, communication preferences, influence level, and the order in which they should be reached. This becomes the backbone of your crisis communication hierarchy.
Business Development Team
3
Scenario Development
We build detailed scenario narratives for your highest-priority risks, mapping how each could unfold across media, social, and stakeholder channels. Each scenario includes escalation triggers, timeline projections, and the decision points where your response determines the outcome.
Client Success Team
4
Protocol & Message Framework Design
We draft the response protocols for each scenario: who acts, in what order, with what authority, and using what pre-approved messaging. Frameworks are structured by stakeholder group so your team can activate targeted communications within hours.
Content Development Team
5
Monitoring Architecture
We design the early-warning system: which signals to track, what thresholds trigger escalation, and how monitoring data flows to the decision-makers who need it. This integrates with M2's Media Meter platform for real-time issue detection across media and social channels.
Executive Team

The infrastructure your team needs before the call comes.

Risk Register &
Vulnerability Assessment

A ranked inventory of your organization’s issues exposure, categorized by likelihood, severity, and reputational impact, with source mapping across media, social, regulatory, and stakeholder channels.

Stakeholder
Communication Hierarchy

A prioritized map of every stakeholder group with their information needs, preferred channels, notification sequence, and tailored messaging frameworks for each crisis scenario.

Scenario Playbooks

Detailed response narratives for your highest-priority risk scenarios, each with escalation triggers, decision trees, timeline projections, and pre-approved messaging templates structured by stakeholder groups.

Monitoring &
Escalation Framework

An early-warning architecture defining what signals to track, escalation thresholds, notification chains, and how monitoring data from Media Meter flows to the decision-makers who need it.

Response Protocol Manual

A consolidated document covering roles, authorities, activation procedures, and communication workflows. Designed to be referenced under pressure, with clear formatting and decision-tree navigation.

Holding Statements Library

A set of pre-approved initial statements ready to deploy within the first hour while your full response is being assembled. Each statement is tailored for your brand specifically.

Often Paired With:

Issues & Crisis Playbook Development

This planning service defines the scenarios and frameworks. Playbook Development under our Issues Management practice turns them into tested, production-ready crisis manuals with tabletop simulations.

Media Monitoring

Your monitoring and escalation framework needs a platform behind it. Media Monitoring through our Data and Analytics practice provides the real-time issue detection that activates your protocols.

Frequently asked
questions

This subpage covers the planning and preparedness side: identifying vulnerabilities, mapping scenarios, building protocols, and designing monitoring architecture. The standalone Issues Management service category covers execution: active crisis response, playbook production with tabletop simulations, media training, and spokesperson development. Think of this as building the blueprint; the other is building and testing the house.

A typical engagement runs four to eight weeks depending on organizational complexity and the number of risk scenarios. The vulnerability audit and stakeholder mapping are usually complete within the first two weeks, giving your team early visibility into priority risks while the full protocol development continues.

If your plan is more than 12 months old, the answer is almost certainly yes. Media ecosystems, stakeholder expectations, and organizational exposure shift constantly. We frequently work with organizations that have existing plans but need a systematic review against current scenarios, updated stakeholder maps, and refreshed messaging frameworks.

That’s one of the core advantages. We’ve operated in the Philippine communications landscape for 21 years and understand how issues move through local broadcast, print, digital, and social channels. Our scenario development accounts for Philippine-specific regulatory bodies, media behaviors, and stakeholder ecosystems that international agencies may not fully grasp.

Talk to us about your
issues readiness.

The best time to prepare is before you need to. Tell us about your organization, and we’ll assess where the vulnerabilities are.

Scroll to Top