Hear What Your Audience
Says When They’re Not
Talking to You
Social listening goes beyond media coverage to track how real people talk about your brand, your competitors, and your industry across social platforms. Built for communications and marketing teams who need audience intelligence that surveys and focus groups can’t capture at speed or scale.
From Research Questions to Audience Intelligence
Tangible Deliverables From
Your Listening Engagement
Sentiment Analysis Reports
Periodic reports scoring brand sentiment across platforms with trendline comparisons over time. Breaks sentiment down by topic cluster, platform, and audience segment so you can see exactly where perception is shifting and why.
Competitive Conversation Tracker
Side-by-side comparison of how your brand and your competitors appear in social conversations. Tracks share of voice, sentiment differential, and identifies the specific topics and narratives driving each brand’s presence in audience discussion.
Trend Detection Alerts
Automated flags when emerging topics, viral content, or sentiment shifts cross your defined thresholds. Sent to your team in real time so you can respond, participate, or prepare before a trend peaks or a negative narrative builds momentum.
Topic Cluster Maps
Visual maps of the conversation topics most closely associated with your brand, showing how themes connect, which clusters are growing, and where white-space opportunities exist for content or campaign development.
Audience Intelligence Briefs
Narrative summaries translating listening data into strategic direction. Each brief highlights what your audience cares about this cycle, what frustrations are surfacing, what competitor moves are generating discussion, and what content opportunities your team should consider next.
Conversation Breakdowns
A detailed view of how brand discussions vary across audience segments, topic clusters, and time periods. Can be filtered by platform, geography, or sentiment category so your team sees exactly where and how conversations differ.
Listening Delivers More With the Right Partners
Media Monitoring
Social listening captures what audiences say in organic conversation. Media monitoring captures what journalists and outlets publish. Running both gives your team the full picture: earned media plus audience reaction, in one view.
Brand Performance Analysis
Listening surfaces qualitative themes. Brand performance analysis quantifies them into share of voice, sentiment scores, and competitive benchmarks. Together, they answer both the “what are people saying” and the “what does it mean for our position.”
Frequently asked questions
Which social platforms do you track?
We track conversations across Facebook, X, Instagram, TikTok, YouTube, and Reddit. In the Philippine market, Facebook is typically the highest-volume source given the country’s 90.8 million users on the platform, but we configure platform priorities based on where your specific audience is most active. For industry-specific forums, blogs, or niche community platforms, we build custom tracking as part of your query architecture.
How is social listening different from social media analytics?
Social media analytics measures the performance of your own accounts: follower counts, engagement rates, reach metrics. Social listening looks outward at what people across the platform ecosystem are saying about your brand, your competitors, and your industry, regardless of whether they’re interacting with your channels directly. Analytics tells you how your content performed. Listening tells you what your audience actually thinks.
Can you track conversations in Filipino and English?
Yes. Philippine social conversations frequently switch between Filipino, English, and Taglish within a single post or thread. Our query architecture accounts for bilingual and code-switching patterns, including regional language variations, so we capture conversations that monolingual keyword sets would miss entirely. This is a critical capability in the Philippine market where language use is highly fluid.
How often do we receive listening reports?
Reporting cadence is set during the listening brief stage and can be weekly, biweekly, or monthly depending on your needs. Trend detection alerts operate in real time regardless of reporting cadence. For campaign-specific listening programs, we typically recommend weekly reports during active campaign periods and monthly during steady-state monitoring.
Ready to Hear What Your
Audience Is Really Saying?
Your audience is already talking. Let’s build the listening infrastructure that turns those conversations into strategic direction.