Consumer Behavior - M2.0 Communications Inc.

Lifestyle Inflation Is Quietly Draining Filipino Wallets

You land a promotion. The new salary hits on the 15th, and for the first few weeks, it actually feels […]

You’ve seen it on your feed. Someone unboxing yet another Sonny Angel, Labubu, or Hirono figurine, calling it self-care. Your

When Blackpink’s Lisa posted her Labubu plush collection on Instagram in April 2024, Filipinos knew what was coming next. Within

Streaming services have taken the Philippines by storm, but with so many options, it can be hard to choose the

As consumers, we are constantly bombarded with ads for the latest and greatest products, but why are these products often

Limited-edition items have a special allure that sets them apart from other products. But is there more to why these

Have you ever entered a mall and felt compelled to indulge in a shopping spree? It’s not just chance, it’s

From exclusive offers to the thrill of the chase, live selling is changing the way people shop. It’s quickly becoming

Gen Z is putting their spin on vintage favorites and making them cool again. From fashion to technology, they’re bringing

Going green doesn’t have to mean sacrificing style or comfort. From reusable water bottles to electric bicycles, discover which eco-friendly