M2.0 Communications has been named the 2026 PROI Worldwide Agency of the Year for the Asia-Pacific region.
The annual award, given by PROI Worldwide, recognizes one agency per region for business performance, talent development, industry thought leadership, and active contribution to the global PROI network. The recognition is dedicated to the memory of Jorge Aguilar of PROI Partner FWD in Mexico City, whose energy and commitment shaped what the award stands for.
PROI Worldwide is the largest partnership of independent public relations agencies, with more than 80 partner firms across 165+ cities globally. M2.0 is the sole PROI member in the Philippines and serves as the network’s execution partner for multi-country campaigns across the region.
In 2025, M2.0 hosted the PROI Regional Conference in Cebu, gathering delegates from member agencies across Asia-Pacific for three days of collaboration. CEO Doy Roque also joined a panel conversation on “Making Transformation Real – A Regional Perspective” at the PROI Worldwide Awards, exploring how agencies across the region are navigating industry transformation and technological change.
For 21 years, M2.0 has worked with more than 150 brands across 500 campaigns, helping clients tell stories that matter in a media landscape that keeps changing. The PROI Agency of the Year recognition is one part of that longer arc.
Three truths from a defining year
Looking back on 2025, three ideas captured what the year was really about.
1. Growth reveals who you are. When circumstances tested the agency, the response was to invest in infrastructure, technology, and people rather than retreat to what was comfortable.
2. Data without relationships is just numbers. Research and analytics are how M2.0 understands client businesses. They are the starting point for partnerships, never the destination.
3. The future belongs to learning organizations. The shift toward a more tech-driven future begins with placing learning at the center today.
Our thanks go to the PROI selection committee, to our partners across the region who shared this journey with us, and to the clients who trusted us with their stories. We’re honored to carry this recognition into the next chapter.
