Strategic Planning

>

PR & Digital Strategy

Your story is strong.
Your roadmap to tell it
should be, too.

A unified public relations and digital strategy that connects your narrative to the audiences, channels, and moments that shape reputation and drive growth. Built for communications leaders who need a plan their board can back and their teams can execute.

From landscape to launch-ready plan.

1
Landscape Audit
We map your current media presence, share of voice, competitor positioning, and audience sentiment to establish
a clear strategic baseline.
Insights Team
2
Audience & Stakeholder Mapping
We identify who shapes your reputation and growth, what they care about,
and where they go for information across earned, owned, and social channels.
Business Development Team
3
Narrative Architecture
We build your message house:
evidence-based key messages aligned with your value proposition, calibrated
for each audience and channel.
Content Development Team
4
Channel & Media Strategy
We design the earned-and-owned media mix, map media relationships, and build your thought leadership platform with editorial themes and distribution cadence.
Client Success Team
5
Measurement Framework
We define key performance indicators (KPIs), reporting cadence, and the data feedback loop that keeps your strategy adaptive, with benchmarks drawn
from real media intelligence.
Executive Team

CONCRETE DELIVERABLES,
NOT DECKS THAT GATHER DUST

Communications Strategy Document

A channel-by-channel roadmap covering earned, owned, and shared media with quarterly priorities, audience targeting, and editorial themes tied to your business objectives.

Message House

Evidence-based key messages aligned with your value proposition, structured by audience segment and formatted for use across press materials, executive talking points, and digital content.

Media Relationship Map

A curated map of priority journalists, editors, outlets, and digital influencers in your space, with engagement approach notes and relationship status tracking.

Thought Leadership Platform

An executive positioning framework with topic territories, content formats, publishing calendar, and speaker opportunity pipeline to build authority in your industry.

Content Calendar

A 90-day editorial plan with themes, formats, channel assignments, and distribution timing across earned and owned touchpoints. Updated quarterly.

Measurement Dashboard

A reporting framework with share of voice, sentiment scores, media value, and competitor benchmarks drawn from Media Meter, reviewed on a cadence you set.

OFTEN PAIRED WITH

Social Media & Influencer Planning

Your PR strategy sets the narrative.
Social and influencer planning ensures it reaches audiences where they spend the most time, through the voices they trust most.

Explore this service

Brand Performance Analysis

The data foundation that keeps your PR strategy honest. Ongoing brand health tracking validates what’s working and flags where to course-correct.

Explore this service

Frequently asked
questions

Most engagements run four to six weeks from kickoff to final strategy delivery.
The timeline depends on the scope of the landscape audit and the number of stakeholder groups involved. We structure the process so you have early-stage findings within the first two weeks to inform immediate decisions while the full strategy takes shape.

A standard PR plan typically focuses on media outreach and press coverage. Our approach integrates earned media with your owned digital channels, thought leadership positioning, and stakeholder communications into a single strategy. Everything is grounded in media intelligence data from our Media Meter platform, so recommendations are evidence-based.

This service focuses on the strategic plan. Execution is handled through our PR & Digital Execution service under the Campaigns category. That said, we build every strategy
to be actionable, with clear briefs, timelines, and channel assignments that your team
or ours can run with immediately.

We have operated in the Philippine communications landscape for 21 years. Our Media Meter platform tracks Philippine media outlets and digital channels, and our team understands how information moves through local broadcast, print, digital, and social ecosystems. For multinational brands, we calibrate global messaging for Philippine audiences and media norms.

Talk to us about your
PR and digital strategy.

Tell us where you’re headed, and we’ll map the communications plan to get you there.
START A CONVERSATION
Scroll to Top