Every ingredient has a story. Your audience wants to hear it.
Filipino consumers follow food creators. The Food and Drug Administration (FDA) holds brands to higher sourcing and safety standards than ever. The brands that earn shelf space earn trust first.
WE SPEAK FOOD & BEVERAGE
Sourcing is storytelling.
Consumers trace ingredients back to the farm.
A headline changes everything.
Your audience needs confidence the platform is stable.
Creators drive trial now
Recipe reels outpace print.
Health claims get stuck in compliance
Copy rarely survives FDA review without comms.
WHO YOU'LL REACH
Brand Directors & Marketing Leads
They care about share of voice, brand recall, and translating launches into shelf movement. They need partners who understand trade timelines, seasonal pushes, and the gap between marketing and earned media.
Food Editors & Lifestyle Journalists
They want angles beyond the press release: sourcing backstories, category trend data, chef collaborations, and Philippine culinary context. They skip pitches that
read like product descriptions and look for narratives with cultural weight.
Food Content Creators & KOLs
Recipe developers, mukbang hosts, "what I eat in a day" creators. They want creative freedom, early product access, and brand partnerships that feel authentic to their audience. Engagement rates matter more than follower counts.
Regulatory Bodies
The FDA and the Department of Trade and Industry (DTI), scrutinize health claims, labeling accuracy, and advertising compliance. Brands need strategies that support marketing ambition without crossing the line into unapproved claims.
Retailers, Distributors, & Grocery Chains
Shelf space decisions are driven by consumer demand signals. Retailers want proof of brand awareness and pull before committing to distribution. Trade media
and category visibility directly influence listing outcomes.
F&B moves at the speed of the feed. We match it.
From product recalls to viral recipe moments, food communications requires monitoring precision, creator networks, and regulatory fluency working together in real time.
Real-time sentiment tracking across food conversations.
When a food safety scare hits or a competitor's product goes viral, you need to see it first. We run continuous monitoring on brand mentions, ingredient trends, and category sentiment so your team responds with speed and context.
Media MeterCreator campaigns built for food culture, not just reach.
We match brands with creators based on audience behavior and content fit, not follower counts. Our work from our past campaigns prove that culturally grounded food content drives the community, not just impressions.
Influencer IntelligenceRegional insight backed by global F&B network access.
Through PROI and AMIN, we access F&B communications best practices
from 80+ markets. We bring international product launch playbooks
to Philippine execution, adapting global positioning for Filipino taste
preferences and media behavior.
The Work
Woolworths Australia — #TasteTrueAustralia
Challenge
Woolworths expanded into Philippine supermarkets but lacked brand recognition among Filipino consumers during the competitive holiday retail season.
What We Did
Launched #TasteTrueAustralia, a festive influencer campaign with local food creators showcasing Woolworths products through recipe content on Instagram and TikTok.
Result
Generated 2M+ reach, 2.5M+ impressions, and 1M+ interactions, driving both in-store and online purchase intent across Shopwise, The Marketplace, and Robinson's Supermarket.
Brazilian Embassy — #TasteBrazil
Challenge
The Brazilian Embassy in Manila wanted to reposition Brazil's image among Filipinos, moving beyond tourism to showcase its rich food culture and culinary heritage.
What We Did
Built the "Ola We Are Brazil" Facebook community and activated influencer-created recipe video content highlighting Brazilian cuisine for Filipino palates.
Result
Grew the page to 42,000 followers in three months, with recipe videos earning 600K+ reach and 300K+ interactions. Estimated media value exceeded P1M.
Singapore Airlines — SIA Cafe
Challenge
Singapore Airlines needed to make its premium brand feel tangible to Filipino consumers on the ground, bridging the gap between luxury air travel and everyday food experiences.
What We Did
Launched the Singapore Airlines Cafe, an immersive food and lifestyle activation. Engaged 31 journalists from 28 outlets alongside top food and lifestyle content creators for authentic storytelling.
Result
Exceeded sales targets (213 vs. 200 teatime sets), generated 52 media pickups worth P43M in PR value, and achieved 2.3M total social media reach with 165,000 KrisFlyer miles redeemed.
