Capturing Timeless Moments
To address this challenge, New World decided to work with M2.0 Communications which is highly specialized in social media management services.
The plan was to move away from the typical posts that boasted the features and amenities of a hotel. In order to do that, the team focused on the special moments that people shared inside New World—families bonding, a well-deserved spa session, and friends catching up—were shared to pique the interests of the hotel’s customers.
M2.0 constantly asked fans to share their thoughts to ramp up the page’s engagement. Key executives even held a Q&A session through the in-FB app to put a face to the credible and trustworthy image of the hotel.
A Whole New Digital Experience
The campaign was a breath of fresh air from the rest of the industry’s standard product-centric posts.