The counsel you need
before the call you dread.
Strategic advisory gives your leadership team a dedicated communications counsel for high-stakes decisions, emerging threats, and active crises. Whether you need proactive risk assessment or real-time guidance during an unfolding situation, this service puts seasoned crisis strategists alongside your decision-makers at the moments that define your reputation.
From assessment to resolution, a clear path through complexity.
Tangible outputs,
not just advice.
Stakeholder Priority Matrix
A documented analysis of your stakeholder ecosystem ranked by strategic importance, with tailored engagement approaches and messaging priorities per group.
Evidence-Based Message House
A structured message document with core narrative, supporting proof points, and stakeholder-specific language aligned to your value proposition.
Crisis Communications Framework
Response protocols with escalation paths, pre-approved holding statements, and decision trees for the most likely crisis scenarios facing your organization.
Targeted Communications Plan
Channel-by-channel engagement strategies per stakeholder group, with sequenced messaging timelines and designated spokesperson assignments.
Real-Time Situation Monitoring Briefs
During active engagements, regular briefing documents powered by Media Meter tracking brand mentions, sentiment shifts, and media trajectory across Philippine and international outlets.
Post-Situation Assessment Report
A comprehensive review of response effectiveness, media coverage analysis, stakeholder sentiment outcomes, and actionable recommendations to strengthen future readiness.
Often Paired With:
Issues & Crisis Playbook Development
Strategic advisory identifies risks and shapes your response approach. A formal playbook turns that strategic thinking into a documented, repeatable system your team can activate independently.
Media Training &
Spokesperson Development
Advisory shapes the message. Media training ensures your spokespersons deliver it with authority under pressure, from broadcast interviews to hostile stakeholder Q&A sessions.
Frequently asked questions
How quickly can M2 activate during an active crisis?
Retainer clients have access to our senior advisory team with priority response protocols. For new engagements during active situations, we conduct an initial assessment and deliver a first response brief within hours. Our Media Meter platform begins tracking the situation in real time as soon as the engagement starts.
Is strategic advisory available as a retainer or only for active crises?
Both. Many clients retain our advisory team as an ongoing communications counsel for proactive risk assessment, scenario planning, and board-level communications support. Others engage us specifically when a situation arises. The retainer model has the advantage of no ramp-up time, since we already understand your stakeholder landscape and brand context.
Can M2 advise on issues involving Philippine government and regulatory bodies?
Yes. Our government communications capability prepares organizations for engagement with state authorities. With 21 years operating in the Philippine market, we have established relationships with regulatory bodies and understand the regulatory communications landscape across sectors including finance, healthcare, energy, and technology, and we advise on messaging strategy for government-facing situations.
How does M2’s advisory work alongside our existing legal and PR teams?
We operate as an extension of your leadership team, not a replacement. Our advisory counsel coordinates with your legal, investor relations, HR, and existing PR functions to ensure alignment across all communications channels. We bring the crisis communications expertise and media instinct; your internal teams bring the institutional knowledge and decision-making authority.
Talk to us about
strategic advisory.
Whether you need proactive counsel or support for a situation already in motion, our senior advisory team is ready for the conversation.