Make your brand
the story reporters
want to tell
Earned media still carries more weight than any ad. Media Relations & Events puts your story in front of journalists, editors, and broadcast producers who shape what Filipino audiences read, watch, and trust. From targeted press outreach to immersive brand experiences, we leverage 21 years of relationships across the Philippine media landscape to turn your news into coverage and your events into moments that travel.
From story angle
to published coverage.
Deliverables that prove
the coverage
Targeted Media List
A curated list of journalists, editors, and producers mapped to your industry and story angle, with outlet profiles, beat coverage, and relationship status for each contact.
Press Materials Package
Media-ready assets including press releases, media advisories, backgrounders, spokesperson bios, and a digital press kit formatted for easy pickup across print, broadcast, and online outlets.
Event Production Deck
For event engagements: a complete production plan covering concept, floor plan, run of show, media and guest list, audio-visual requirements, and social amplification strategy.
Media Coverage Report
A comprehensive post-campaign analysis with every placement documented: outlet name, reach estimate, publication date, story angle, media value calculation, and sentiment classification.
Earned Media Value Analysis
Calculated media value for every placement using Media Meter, broken down by outlet type (broadcast, print, online), with share of voice comparison against competitors where available.
Media Relationship Map
An ongoing record of journalist relationships cultivated during the engagement, with notes on beat preferences, interview history, and recommendations for future outreach opportunities.
Often Paired With
Media Training & Spokesperson Development
Before your executives face the cameras, media training ensures they deliver confident, on-message interviews that strengthen your story and protect your brand during high-stakes moments.
PR & Digital Execution
When your media relations push is part of a larger integrated campaign, PR & Digital Execution coordinates earned coverage with digital content, social publishing, and paid amplification on a single timeline.
Frequently asked questions
How does M2 secure media coverage in the Philippines?
We work through direct relationships with journalists, editors, and producers built over 21 years in the Philippine market. Our agency was founded by a former journalist, and that editorial perspective shapes how we pitch. We tailor every pitch to the individual reporter’s beat and the outlet’s audience, using our media database to target the right contacts across broadsheets, digital publications, broadcast networks, and trade media.
Can you handle both media outreach and event production for the same campaign?
Yes. Many of our campaigns combine press events or brand experiences with targeted media outreach before and after the event. Having one team manage both ensures the event narrative, media materials, and follow-up outreach all reinforce the same story. We handle event production in-house, from concept and logistics to on-site management and real-time social coverage.
How do you measure the value of earned media placements?
We track every placement through Media Meter and calculate earned media value based on outlet reach, placement prominence, and equivalent advertising cost. Our post-campaign reports include total media value, reach by outlet type (broadcast, print, online), sentiment analysis, and share of voice metrics so you can benchmark results against competitors and past campaigns.
Do you work with international media or only Philippine outlets?
Our primary network spans the Philippine media landscape, which is where our 21-year relationship advantage runs deepest. For clients who need regional or international media reach, we activate our global agency network through PROI, SAMA, and AMIN to coordinate outreach with partner agencies in target markets across Asia, Europe, and North America.
Let’s get your story the
coverage it deserves
Tell us about the story you need to place, the audiences you want to reach, and whether events are part of the plan. We’ll map the media approach.