The Philippine F&B sector showcased impressive media dominance with Nestlé and Monde Nissin Corporation capturing 73% of industry conversations through sustainability initiatives and health-focused innovations.
Media sentiment remained remarkably positive at 48% positive versus only 2.4% negative, reflecting strong consumer trust and brand reputation. Business coverage (33%) and CSR initiatives (23%) drove the narrative, with February emerging as the peak engagement month for seasonal campaigns. The data reveals critical insights into content timing, with March’s notable dip highlighting strategic opportunities for market positioning.
This analysis provides essential intelligence for CMOs and brand managers seeking to understand competitive dynamics and optimize their media strategies in the evolving F&B landscape.
