The Rise of the Cashless Economy
The Philippines continues to be a cash economy, but e-wallets and cashless payments are ushering in a new digital space […]
7 Reasons Why Your Brand Voice is Everything
Brands can greatly benefit from creating a unique brand voice that they can use to present to their audience. What
Social Media Platforms: The New PR Tools
Companies are shifting their focus to using social media platforms for their PR campaigns. How effective are these platforms in
The Problem with Traditional Marketing
A great marketing strategy aims to capture the most amount of attention. But how can you market your brand if
Content Creation: Why is it Important to Your Business?
The content you make presents what your business is all about, how it thinks, and how it operates. All these
Nostalgia Marketing: How Powerful is it?
Familiarity breeds comfort and comfort generates trust. Consumers are more inclined to buy into something if there is an emotional
Crisis Communication: How to Read the Room
In times of crisis, the general public look to key personalities to use their platform to contribute to crisis communication
Marketing Strategy: Why It’s Essential for Your Business
In any undertaking, it is essential to have a plan to be guided and stay focused on your goals. This
The Basics of Online Reputation Management
A lot of people have become comfortable expressing their opinions online. The last thing you’d want is for your brand
Crisis Management 101: How to Successfully Manage a Business in Crisis
Just as life is filled with surprises, running a business also comes with uncertainties. Nothing can help you better than