The Public Transport System Dilemma of the Philippines Now that economic activities are returning to normal operations, more Filipinos are out and about without the proper public transport
The Rise of the Cashless Economy The Philippines continues to be a cash economy, but e-wallets and cashless payments are ushering in a new digital space
Content Creation: Why is it Important to Your Business? The content you make presents what your business is all about, how it thinks, and how it operates. All these
Nostalgia Marketing: How Powerful is it? Familiarity breeds comfort and comfort generates trust. Consumers are more inclined to buy into something if there is an emotional
Marketing Strategy: Why It’s Essential for Your Business In any undertaking, it is essential to have a plan to be guided and stay focused on your goals. This
The Basics of Online Reputation Management A lot of people have become comfortable expressing their opinions online. The last thing you’d want is for your brand
Crisis Management 101: How to Successfully Manage a Business in Crisis Just as life is filled with surprises, running a business also comes with uncertainties. Nothing can help you better than
COVID-19 Vaccine Communications: Right Message, Wrong Tone The legitimacy of information is constantly being challenged. With billions of individuals, it’s unavoidable that not everyone will see eye
Top Reasons Why Public Relations is Important for Your Business Public Relations is a tried and tested strategy used to build a solid reputation. While it is a familiar term,
How Meme Marketing Works for Films (and How it Doesn’t) Memes are an integral part of internet culture. Most of what goes viral on a daily basis are the types