To further the campaign and drive the message, FamiLigtas made use of the following channels:
The FamiLigtas Facebook page served as a platform for educating the public on GBV, and provided a space for the audience to learn and interact.
The content for social media posts was guided by the branding, key message, and content pillars of the FamiLigtas campaign. The team created an FAQ guide to further help the audience learn about GBV and how to handle these kinds of situations.
The team at M2.0 created eight videos for the FamiLigtas campaign. Each video focused on an aspect of GBV, touching on topics like safe homes, stereotypes relating to GBV, and what it’s like inside a victim-survivor’s head. These videos were created with the goal to educate, engage, or advocate, and posted on the official Facebook page.
Each platform aimed to educate the public of reporting cases of GBV, particularly to the GBV-service providers and helplines like the LUNAS Collective. FamiLigtas wanted to spark conversations, encouraging the public to reach out to victim-survivors letting them know their experiences go against all human rights – that there are agencies and organizations in the community who are ready to listen and help.