A Brown Company, Inc. (A Brown) is a real estate company committed to building communities around the Philippines through real estate, power plant development, water development, and agribusiness ventures. As a growing real estate company, they wanted their current and future initiatives in Tanay and Mindanao—their niche markets—to catch the eye of potential investors.
In order to increase media coverage on their projects and improve corporate and real estate communications, A Brown partnered with M2.0 Communications.
With a combination of digital and PR campaigns, M2.0 Communications worked to generate more exposure through traditional and online channels.
Building the Narrative
To introduce their initiatives to their niche, M2.0 secured an exclusive interview with BusinessWorld to announce A Brown’s project to develop the first commercial E-Beam facility in the Philippines. The agency then conducted a CEO Profiling with CEO Robert Pizzaro on ANC News, where he discussed the outlook of the Philippines’ real estate market nearly two years into the COVID-19 pandemic. He was interviewed by Michelle Ong on ANC News’ Market Edge.
To build on this momentum, the communications plan also consisted of building connections with key traditional business media for consistent pickups on Philippine Stock Exchange disclosures.
Social media channels essentially served as support for existing PR efforts. For the social media campaign, M2.0 aimed to highlight what makes each A Brown community stand out from the rest. By utilizing paid media to increase engagement and community size, the campaign reached more potential investors who found the perfect A Brown project for their lifestyles.
Investing in Dreams
M2.0’s PR efforts with A Brown helped increase their media coverage and reached oversubscribed levels in their preferred shares issuances, surpassing the allotted P1.5 billion shares. Long-term, both PR and social media conversations drove engagement and community rate month on month. Compared to the industry rate standard, A Brown maintained a six percent average engagement rate per month and reached up to ten percent in some months—a triumph for a real estate company, especially in terms of media coverage.
Not only was the team able to catch the attention of investors around the country, but they were able to sustain their interest and convert that into long-term investments. With a partnership with M2.0, A Brown brought together people and their dream homes and communities.
