The Do’s and Don’ts of Social Media Marketing
It’s been said time and time again: today’s world is more digital than ever. Not only that, but it also […]
Social Media
Beyond Facebook: Exploring Other Social Media Platforms for Marketing
In the Philippines, you’d be hard-pressed to find someone who doesn’t use social media at all. The country’s population has
#MedTwitter: Medfluencers and the Art of the Tweet Thread
Picture this: it’s 7 am on a weekday. You’re getting ready for work, however, that may look to you. Maybe
How TikTok is Creating Jobs for Filipino Content Creators
You don’t have to look very far to know that right now, TikTok is one of the most used social
Why Monitoring Your Brand’s Social Media Sentiment Matters
Social media’s dominance can encourage brands to be active and vigilant in protecting their online reputation In today’s digital age,
5 Content Creators Dominating the #EduTok Scene
Since 2019, content creators have been using the #EduTok trend as a way to share their knowledge and democratize learning.
How B2B Social Media Marketing Can Boost Brand Reputation
Best practices and case studies of successful social media campaigns in the B2B space
Trendjacking: How to ride the trend wave
New memes, trends, and events are always happening but how a brand chooses to include itself in those conversations can
How to Balance Engagement Metrics and Content
When numbers like followers and shares drive our world, it can’t be what gets a brand message out—and keeps it
TikTok: Appealing to Gen Z and the Video-First Market
The social media upstart is changing the way we consume information and video content. For brands, this can be an