Filipino beauty content creators have turned TikTok into more than just an entertainment app. They’ve made it a place where Filipinas discover new products, learn techniques suited for their skin tones, and make actual purchasing decisions. A well-placed product recommendation from a trusted creator can sell out items in hours, and brands have taken notice.
Filipino beauty consumers are getting smarter. They’re tired of pretty faces just showing off products. They want creators who understand their morena skin tones, their humid climate struggles, and their tight budgets. They want content that speaks to their realities, not just recycled Western beauty standards with a Filipino accent.
Here are five TikTok beauty influencers who’ll be all over your feed throughout 2026.
TikTok Beauty Influencers to Watch in 2026
- Lierge Perey
- Paula Pelaez
- Lenie Aycardo
- Geraldine Rivera
- Toni Sia
Lierge Perey
@pereylierge not me recreating me
♬ original sound – pereylierge on ig – pereylierge on ig
Spend any time on Filipino beauty TikTok and you’ll encounter “The Lierge Effect”, that signature combination of dramatic eye makeup artistry paired with perfectly blown-out hair that’s become synonymous with Lierge Perey’s name. Her approach focuses on enhancing natural Filipina beauty by amplifying features instead of masking them, and Filipino audiences have clearly embraced it.
Her signature blowout has become a BeautyTok blueprint, with tutorials breaking down everything from the right barrel size to the “cool shot” technique for that iconic volume. Perey has also secured brand partnerships, including Vice Cosmetics’ Perfect Kizz Velvet Collection, and becoming the face of Colourette’s Face Base line.
Paula Pelaez
@paupelaez_ itago naten yan!
♬ original sound – chikana – chikana
Paula Pelaez, better known as “Chikana,” has 8.8 million TikTok followers and counting. She is a makeup guru and beauty content creator who gained popularity on TikTok for her easy-to-follow makeup tutorials and her ability to make even intricate makeup looks accessible to her audience.
Pelaez creates makeup tutorials, skincare tips, and fashion-forward content on TikTok and Instagram. According to Favikon, she’s known for collaborations with brands like Maybelline and COSRX, with strong personal storytelling and style curation. She attended the GMA Gala 2024 and has also worked with Vice Cosmetics, participating in their #MakeupIsMyVice campaign.
Lenie Aycardo
@lenie_aycardo She’s Back ✨ Serving you my entry for Cleopatra Trend 🇵🇭 Ib: Mariana Zambrano
♬ orijinal ses – Eurovision
Lenie Aycardo has a solid track record for creating viral beauty moments. Her content mixes cultural celebration with beauty innovation in ways that connect with Filipino audiences.
Beyond participating in trends, Aycardo creates them. Her take on the Asoka Makeup Challenge became a phenomenon in 2024, with her first video garnering 94 million views and her second version reaching 135 million views. The challenge involved transforming into elaborate Indian bridal makeup looks while grooving to the song “San Sanana” from the Bollywood film “Asoka.” She revealed spending around ₱100,000 on production for the challenge.
She also created the “Piliin Mo Ang Pilipinas” trend, tapping into national pride through beauty content and generating mass participation.
Geraldine Rivera
@glambyge full glam makeup tutorial for Christmas party ✨🎄 comment your makeup suggestions mga mima hehe Hair by: lowell capiones products I used: @Pond’s PH niasorcinol serum @BYS Cosmetics PH cloudskin primer stick @DetailCosmeticsPH color corrector (custard), colour tonic (suede) @blk cosmetics skintint (truffle) @Diorbeauty concealer (3N) @ViceCosmeticsPH brow gel & in the nude liner @Chu Chu Beauty heart paint blush (feeling peachy) @Teviant loose powder & fixing spray @Maybelline New York PH brow pen, eyeliner, superstay lippie (seductress) & ultimatte (199) @strokesbeautylab neutral mattes palette @Flower Knows Makeup 9 color eyeshadow palette @O.TWO.O MAKEUP PH mascara @Asul Lipcare PH lip plumper #glambyge #makeup #makeuptutorial
♬ original sound – SYNTETIKO – SYNTETIKO
Geraldine Rivera has built a reputation around honest product reviews, particularly for budget-conscious Filipinas wondering whether expensive products are worth it or if drugstore dupes work just as well. With over a million TikTok followers, her straightforward format has earned her a loyal audience.
According to NinjaVan’s influencer guide, she gives her followers affordable makeup recommendations and easy-to-follow tutorials. Her brand partnerships include Maybelline, Brilliant Skin, Vice Cosmetics, and Colourette.
Toni Sia
@tonisia ♬ fantasize bridge – juan
Toni Sia has over 537,000 TikTok followers and is a lifestyle and beauty vlogger known for her stylish aesthetic and chic makeup looks, sharing beauty tips and fashion inspiration across YouTube and TikTok.
Her “seamless base” makeup routine went viral on TikTok, with numerous content creators attempting to recreate her technique for achieving a flawless, poreless finish. Creators across the platform have posted their own versions, tagging her and crediting her routine for morena skin, acne-prone skin, and textured skin types.
Sia also launched a collaboration with Dala Global called The Face Architect Collection, a brush line she curated and created. The collection features ArchTech™ Bristles and includes a Flawless Base Set (₱1,080) with a Jumbo Buffer Brush, Conceal & Perfect Duo Brush, and Airbrush Smoothing Puff, as well as a Blushed and Bronzed Set (₱1,080) for sculpting and highlighting.
Her ambassadorship with Cathy Doll Philippines highlights her focus on accessible self-care products. According to Lifestrong Marketing Inc, Sia became the brand’s newest face under the Body and Face Care category.
FAQ: TikTok Beauty Influencers in the Philippines 2026
Why are engagement rates more important than follower counts?
Engagement rates show how actively audiences interact with content through likes, comments, saves, and shares. A creator with a smaller but highly engaged following can generate more meaningful interaction than one with millions of passive followers.
What makes Filipino beauty TikTok different from Western beauty content?
Filipino beauty creators address specific concerns like humidity-proof makeup, products suited for morena skin tones, and budget-conscious recommendations that reflect local economic realities.
How do these influencers make money beyond sponsored posts?
Beauty creators can diversify through TikTok Shop commissions, brand ambassador roles, product line development, and exclusive content.
Why are “honest reviews” becoming more popular?
Filipino consumers increasingly research products before purchasing, especially in the beauty category. Creators who give straightforward assessments of both affordable and premium products build credibility that actually influences what people buy.
How can I find more Filipino beauty creators to follow?
Start by exploring TikTok’s Filipino beauty hashtags and checking which creators appear consistently. Pay attention to the comments sections of creators you already follow, as audiences often recommend similar accounts.
M2.0 Communications is a Public Relations Firm that specializes in business, technology, and lifestyle communication. We offer a range of PR services including corporate communications, media relations, social media marketing, influencer marketing, and video production. Learn more about our work on our case studies page.
