LinkedIn has evolved into a key platform for enhancing professional branding through videos. For video producers, LinkedIn offers a unique space to merge visual appeal with a brand’s professional image.
In today’s digital age, the lines between personal and professional branding are becoming increasingly blurred. For video producers, marketing directors, and social media managers, the challenge isn’t just about producing visually appealing content, but also ensuring it aligns perfectly with a brand’s professional image.
As the world’s premier professional network, LinkedIn emerges as the ideal platform for this purpose. Not just an online resume site anymore, LinkedIn has grown into a vibrant space for sharing insights, establishing industry thought leadership, and yes, boosting brand visibility through videos.
Let’s delve deeper into why LinkedIn, coupled with strategic video content, can be a game-changer for professional branding.
LinkedIn, the Home for Professional Brand Videos
In the realm of professional networking, LinkedIn stands unrivaled. But what makes it especially compelling for video content? Here’s a breakdown for video producers, marketing directors, and social media managers eager to harness the platform’s potential:
- Data-backed Dominance: With millions of active professionals from diverse industries, LinkedIn’s user base speaks volumes about its reach. When you post a video here, you’re not casting into the void; you’re speaking directly to potential clients, partners, and industry peers.
- Targeted Audience: Unlike other platforms, where the audience can be a mix of various demographic groups, LinkedIn users are predominantly professionals. This ensures that decision-makers, business owners, and individuals with purchasing authority view your videos.
- High Engagement Rates: LinkedIn videos receive more interactions than other post formats. In fact, videos attract 5x more engagement than other types of content. More than the number of views, however, it’s the quality of interactions that can foster valuable relationships.
- Trust and Credibility: LinkedIn’s professional atmosphere sets a tone of trust. When you share a video, viewers often perceive it with a level of credibility right off the bat, associating it with industry expertise and knowledge.
By focusing on LinkedIn for your video content, you’re positioning your brand in a space that values professionalism and provides the tools and audience to amplify your messaging effectively.
Tips for Producing Professional LinkedIn Videos
Harnessing the potential of LinkedIn for video marketing requires more than just hitting the ‘upload’ button. For those in the fields of video production, marketing, and social media management, creating content that resonates with the LinkedIn audience is paramount. Here’s how to do just that:
Know Your Audience
Understand the LinkedIn demographic. Create content that speaks to professionals, business decision-makers, and industry leaders. Remember, it’s not about quantity, but quality interactions.
Total Running Time Matters
While captivating epics have their place, LinkedIn users often prefer concise and clear messaging. Aim for videos that get to the point quickly but effectively. The sweet spot? Between 30 seconds to 2 minutes.
Subtitles are Essential
Many professionals browse LinkedIn during work breaks or in quiet settings. Subtitles not only cater to silent video watchers but also boost accessibility and comprehension for all.
Use High-Quality Visuals
Your video’s visual quality directly reflects your brand’s professionalism. Ensure your video has clear visuals, stable footage, and good lighting. It doesn’t need to be a blockbuster, but it should look clean and polished.
Incorporate Data and Facts
Professionals gravitate toward content backed by data. Include relevant statistics, graphs, or figures in your video to enhance credibility and capture interest.
Use CTAs
What do you want viewers to do after watching? A clear CTA—whether it’s visiting a website, signing up for a webinar, or simply engaging in the comments—can guide viewer interaction in the desired direction.
Regular Posting Schedule
Consistency is key. Set and maintain a posting schedule to keep your brand top-of-mind for your audience and enhance visibility on the platform.
Crafting standout videos for LinkedIn is a blend of art and strategy. By focusing on the unique dynamics and professional expectations of the LinkedIn community, you can elevate your video content’s impact and truly stand out.
Success Stories
Couchonomics with Arjun
Arjun Vir Singh, a finance professional from the Middle East, hosts a podcast titled “Couchonomics with Arjun.” In a recent episode, he was joined by Khalifa AlShamsi, the CEO of e& Life. The showcased video highlights pivotal moments from their discussion, serving as a teaser to guide viewers towards the full YouTube episode. Impressively, this teaser has already secured over 180 engagements. Moreover, the corresponding YouTube video has surpassed 100,000 views, marking it the most-watched content from Arjun’s podcast series.
This success underscores the impactful role of collaboration in video production and marketing.
FinTech Industry Report
M2.0 Communications releases a monthly video that spotlights news and highlights from the FinTech industry. For June 2023, the video transforms potentially dry data into an engaging visual narrative, offering clarity and conciseness. Originating from M2.0 Comms’ detailed monthly industry reports, the content emphasizes the power of video as an effective medium.
Consistently uploading the video series has led to a steady increase in monthly followers.
Introducing Loopa
Sanyam Jain, a Computer Science student and FinTech influencer from India, frequently shares content on LinkedIn about technology, data analysis, and finance. In a straightforward video, Jain merged data analytics and finance, catching the eyes of intrigued investors and early enthusiasts of his new software. The video has received over 100 views and sparked 145 comments. The genuine and uncomplicated nature of the video encouraged viewers to engage and even share their email addresses for direct communication with Jain.
Potential Pitfalls
While LinkedIn offers fertile ground for video content, it’s not without its challenges. Navigating the professional waters of LinkedIn requires finesse. Here are common missteps to sidestep for video producers, marketing directors, and social media managers:
Hard Selling
LinkedIn is a hub for meaningful connections and knowledge sharing, not infomercials. Constantly pushing products or services can deter viewers and harm your brand’s reputation. Instead, offer value and insight to foster trust.
Ignoring Feedback
Whether it’s praise, constructive criticism, or queries, engagement on your video is golden. Neglecting to reply to comments or feedback can send a message of indifference. Always be responsive and appreciative of viewer interactions.
Overproduction
While quality is essential, excessively polished or scripted videos can sometimes appear insincere. Strive for authenticity. Let your brand’s genuine voice shine through without getting lost in over-the-top production values.
Not Adapting to Platform Changes
LinkedIn, like all platforms, evolves. Whether it’s algorithm tweaks or new features, staying updated and adaptable ensures your content strategy remains effective.
Ignoring Analytics and Insights
LinkedIn provides a wealth of data on video performance. Overlooking these insights means missing opportunities for refining your strategy. Pay attention to metrics like view duration, engagement rates, and peak viewing times.
Awareness of these potential pitfalls and proactively addressing them ensure that your LinkedIn video strategy remains effective and resonates genuinely with the professional community.
What’s Next?
After delving deep into the key features of LinkedIn videos, it’s evident that this platform offers a goldmine of opportunities for brands and professionals. For video producers, the challenge is crafting content that aligns with the platform’s professional tone. For marketing directors, the game is about strategizing and leveraging data-driven insights. For social media managers, it’s about consistent engagement, adaptability, and fostering genuine connections.
In essence, LinkedIn videos are more than just moving visuals on a professional platform. They’re a tool—potent and influential. By marrying quality production with strategic intent, brands can amplify their professional image, extend their reach, and establish deeper, more meaningful connections in their industry.
M2.0 Communications is one of the top creative agencies in the Philippines, that offers content creation, content development, and video production services to tell compelling and meaningful brand stories. Visit our case studies page to learn more about the clients we’ve worked with.
