CDRI Wow! Taiwan’s Press Event to Discover New Market
A Welcoming Party Into the Local Market
CDRI aimed for two to three media interviews, but they managed to secure 6 interviews. Additionally, they surpassed their target of 23 media pick-ups, accumulating a total of 46, including social media posts. The PR campaign generated extensive information and exposure for CDRI, greatly facilitating their entry into the Philippine markets with more products.