Our themes were focused on showcasing how Daikin, the world’s leading air conditioning manufacturer, continues to make sure families are able to access both clean air and a comfortable living/working environment during this very challenging time.
Our team took a new approach to highlight their fresh perspective. We focused on key stories that:
– showcased the benefits of their newest product line-up, which not only provides efficient cooling but is also eco-friendly.
– emphasized the brand’s support for businesses reopening post-lockdown, demonstrating their commitment to the local economy.
– presents the new partnerships that they made to accelerate the growth of the aircon industry in the country.
– CSR activities, which contribute to the betterment of the community and the environment.
To position Daikin as a leader in the industry and increase its share of voice (SOV), we arranged exclusive interviews with Takoyoshi Miki, the President of Daikin Philippines Air Conditioning.
In addition to the typical PR metrics, we offer a distinctive media intelligence tool called Media Meter. It goes beyond surface-level analysis, providing comprehensive analytics on the company’s media exposure. It offers valuable insights into both the quality and quantity of coverage across various media channels, including top-tier online and print media, regional newspapers, and other key platforms.
The monthly reports embody our commitment to thoroughness, enabling us to effectively monitor Daikin’s share of voice. To ensure a competitive edge, the tool keeps track of the topics covered and published by the brand’s competitors. This invaluable information empowers us to develop more captivating and innovative story angles that enhance the brand’s communication strategy.