Increase Your Conversion Rates Through Videos | A Guide to Platform Selection
Selecting the right platform for your FinTech video content is as crucial as the content itself, impacting its reach and […]
Engineering to Filmmaking: An Unexpected Shift
From an engineering student to becoming M2.0 Communications’ standout filmmaker, Leo Baring’s journey challenges conventions. Discover how Leo traded blueprints
Types of Digital Content to Add to your Marketing Arsenal
With the world of digital marketing growing bigger and harder to keep track of each day, this piece looks into
What Makes These #FinTok Videos So Engaging?
A survey of 1,000 Gen Zers revealed that 58% follow TikTok influencers who discuss finances and budgeting. Additionally, 40% believe
Reel Impact: Documenting Local Disaster Resilience for the World Bank
M2.0 Communications partnered with the World Bank to produce the Ready to Rebuild (R2R) program, a comprehensive training initiative aimed at equipping communities in the Philippines with the knowledge and resources to effectively respond to natural disasters.
Not Every Number Counts; Select The Data That Matters
According to Chicago-based marketing agency Invesp, data-driven marketing campaigns have yielded a 500% to 800% ROI, a significant increase from
Explainer Videos: The Key Recipe Every E-Wallet App Needs
Explainer videos allow viewers to retain up to 95% of the information, a wide margin in comparison to 10% retention
Translating vs. Transforming: Unpacking Kiss the Ground’s Localization
A look into WWF: Kiss the Ground, how we worked on this project, and the strategies we used in order
When Did Publications Get So Good at TikTok?
TikTok, as a platform, is swathed in different kinds of content from all sorts of people. From funny to educational
7 TikTok Videos That Will Make You Say “YES” to E-Wallets
In a video-first market, TikTok stands out for its high click-through rates (CTRs). This is evident in TikTok’s 14% CTR