Finding the right TikTok influencer can sometimes feel like finding a needle in a haystack. But here’s what we’ve learned: once you know what audiences actually connect with, TikTok transforms into a huge opportunity for creative, authentic brand partnerships. In this article, we’re diving into six Filipino influencers who are shaking things up across beauty, food, tech, wellness, and travel.
Let’s jump into what makes each of these influencers shine—and why they’re worth considering for your next campaign.
1. Luisa Gallardo – Clean girl vibe meets hot girl elegance
Luisa Gallardo, aka @luisagallardoe on TikTok, nails the “clean girl,” “hot girl,” and “elegant girl” aesthetic in a way that’s attainable. Her content is all about simple beauty routines, effortlessly chic outfits, and affordable finds that make looking polished feel easy. With Luisa, followers get that “put-together” vibe without the fuss—or the big price tag.
Campaign ideas:
- #EffortlessGlow challenge: Luisa could lead a branded hashtag challenge where followers recreate her elegant, clean-girl aesthetic with your products. This kind of campaign can tap into the aspirational vibe that her audience already loves, bringing in user-generated content to boost brand reach.
- Beauty routines with a twist: Lead a series where Luisa shows her step-by-step routines using your brand. Imagine her walking followers through a “get-ready with me” routine, highlighting why your products are perfect for that sleek, polished look Gen Z love.
- Day of elegance brand takeover: Have Luisa take over your TikTok or Instagram for a day, posting everything from “a-day in my life” reels to behind-the-scenes routines. This makes followers feel connected to both Luisa and your brand on a personal level, especially with her natural, easygoing style.
2. Gabby Libiran – The ultimate foodie and study buddy
Gabby Libiran (@gabbylibiran) is a pre-med student with a serious appetite—and his audience loves it. Between balancing classes and studying, he finds time to dive into food reviews and mukbangs, sharing his cravings and culinary adventures. For brands looking to reach foodies and busy students alike, Gabby’s the perfect match—real, unserious, and always up for something delicious.
Campaign ideas:
- Snack attack study break: Collaborate with Gabby on a study-friendly snack series where he reviews quick bites that keep him going through long study sessions. Perfect for snack brands, energy drinks, or any on-the-go food brands.
- Meal prep for hustlers: Gabby could showcase healthy, easy-to-prep meals that work for a tight schedule. Brands offering meal kits, grocery delivery, or healthy snacks would benefit from his unserious, relatable style.
- Academic mukbang: Let Gabby mix his mukbang content with practical study tips, like how he stays fueled and focused during intense study periods. It’s a natural blend that appeals to his unique student and food-focused audience.
ALSO READ: How to Market Your Food Business on TikTok
3. Jasper Fausto – Your go-to for adulting hacks
Known as @jasperfausto on TikTok, Jasper dives into all things “adulting” with tips on career, budgeting, and making the most out of solo living. Jasper keeps it real with advice that’s practical, honest, and just the right amount of funny. His down-to-earth approach clicks with followers who are figuring out the whole adulthood thing—he makes it feel a little less like a chore and a lot more doable (and even fun).
Campaign ideas:
- Budget smarter series: Collaborate with Jasper on a financial wellness series where he shares advice on saving, budgeting, and managing finances using tools or apps. Great for banking apps or budgeting tools that want to connect with young adults.
- Small-space living tips: Since Jasper often covers small-space living, a series showcasing compact home essentials could resonate well. Brands focused on home goods, decor, or organization could sponsor his videos for maximum impact.
- Work-life balance kit: Jasper could show how your product helps him balance work and relaxation. From coffee brands to wellness supplements, anything that adds value to his daily life would fit naturally with his content.
4. Audee (The PCOS Dietitian) – Wellness advice, no fluff
As a registered dietitian, Audee, aka The PCOS Dietitian (@audeernd), dives into everything from practical nutrition tips to clearing up common myths around hormonal health—all with a no-nonsense, approachable style her followers love. With Audee, you know you’re getting real, science-backed advice without the wellness fluff, making her a respected voice for anyone looking to manage PCOS in a healthy, balanced way.
Campaign Ideas:
- PCOS-friendly nutrition guide: Partner with Audee on a nutrition-focused series that shows how your product supports a healthy lifestyle for women managing PCOS. Think hormone-friendly snacks or supplements.
- Debunking wellness myths: Audee could lead a “Myth vs. Fact” campaign, tackling common misconceptions in wellness and highlighting how your products support informed, balanced health.
- Healthy hauls: Audee could create a grocery haul video, pointing out the foods she recommends for managing PCOS symptoms, featuring your products if they align. Health-conscious brands would fit naturally into this kind of content.
5. Jude Rico – Tech tips made simple
Jude Rico (@juderico_techtalk) makes tech simple and accessible, especially for those who want quality without overspending. Known for his honest, practical reviews and unboxings, he breaks down the features that matter, skipping the usual tech jargon. For anyone hunting for a reliable new smartphone or gadget, Jude’s content makes it easy to choose gear that’s worth the price.
Campaign Ideas:
- Top affordable gadgets: A budget-friendly tech series featuring Jude’s honest reviews could showcase your product’s best features. Imagine him saying, “If you’re on a budget, here’s why this is worth it.”
- Unboxing and first impressions: Jude’s unboxing videos are a favorite, and a sponsored unboxing of your product would let him introduce its unique features in real-time. It’s a simple but effective way to create genuine interest.
- Practical tech hacks: Jude could create a “Tips and Tricks” series with your product, like showing battery-saving features or hidden functions. His followers get useful insights, and your brand gets a spotlight for practical value.
6. Joan’s Footprints – Adventure and affordability rolled into one
Joana Paola Gutierrez, better known as Joan’s Footprints (@joansfootprints), is all about making travel doable for young adventurers on a budget. Her feed is packed with DIY itineraries, money-saving tips, and hidden gems that most tourists miss. Following her feels like getting advice from a friend who knows all the best places and the smartest ways to stretch a travel budget.
Campaign ideas:
- Budget adventure guides: Sponsor a “3-Day Adventure” itinerary where Joan uses your travel services to explore a destination. It’s like giving her followers a VIP pass to your brand’s best experiences.
- Eco-friendly packing essentials: Imagine Joan packing for a trip using eco-friendly travel products. She could show how to travel sustainably and stay organized, giving lifestyle brands a chance to shine.
- Hidden gems series: Joan could highlight lesser-known travel spots using your brand’s services, appealing to audiences who crave off-the-beaten-path experiences. This approach is great for regional tourism boards and boutique travel brands.
Ready to make the most out of TikTok?
These influencers bring a level of unmatched connection and credibility, giving your brand a real chance to resonate with an audience that’s ready to eat up, wind down, and listen. Whether it’s a viral recipe challenge or a travel adventure, these influencers help your brand tap into TikTok’s dynamic, trend-focused environment.
Which TikTok creator is the best fit for your brand’s goals? Get in touch and let us know!
Related articles:
- 5 All-time Best Christmas Influencer Campaigns
- What Made These 4 Filipino Influencer Partnerships A Success?
- The 7 Best Pinoy Tech Influencers Taking Over
M2.0 Communications is a Public Relations Agency that specializes in business, technology, and lifestyle communication. We offer a range of PR services including corporate communications, media relations, social media marketing, influencer marketing, and video production. Learn more about our work on our case studies page.
