From exclusive offers to the thrill of the chase, live selling is changing the way people shop. It’s quickly becoming a favorite among savvy shoppers who want to get more bang for their buck.
Filipino shoppers are increasingly opting for e-commerce sites for their retail purchases due to the wider variety of options and their more affordable prices. This shift has led to a growing e-commerce market in the Philippines, with projections of a four-fold increase from 2019 to 2025.
Among the leading players in this field are Shopee and Lazada, with an average of 47% of live sellers conducting sessions daily.
In recent years, live selling has experienced significant growth as it has become a crucial component in enhancing the overall online shopping experience for both sellers and buyers. Live selling is a form of online shopping where customers can watch a live stream of a product being sold and make a purchase in real time.
Here are 8 ways live selling helps consumers double down on purchases:
1. Real-time Product Demonstration
One of the most significant benefits of live selling is that customers can see the product being demonstrated in real-time. This allows them to get a better idea of the product’s features, quality, and functionality. Seeing the product in action gives them the confidence they need to make a purchase.
2. Live Fittings
Clothes are one of the most common purchases on Asian e-commerce platforms with the Asian e-commerce fashion industry earning revenue of roughly 442.1 billion U.S. dollars in 2021. Wondering how a certain piece of clothing will fit is one of the online shoppers’ biggest gripes with buying clothes on e-commerce platforms. Live selling ultimately eliminates that anxiety, as live sellers can fit the clothing in real time.
3. Improved Customer Experience
Live selling allows customers to participate in the shopping experience in a new and exciting way. It is much more interactive than traditional online shopping and offers customers the opportunity to ask questions and receive answers in real time. Some live sellers even hold live polls to see what products customers are interested in.
4. Deals, Discounts, and Giveaways
Better deals and discounts are widely available at live selling events than traditional online shopping. Because live sellers are trying to sell as many products as possible during the live event, they may offer coupons and free shipping voucher codes during their live streams. Sometimes, all it takes is a 10% discount to sway someone to hit “add to cart”.
5. Access to Unique Finds
Live selling events often feature niche products or rare finds which may not typically appear on someone’s shopping feed, whether it’s a keyboard fidget toy or a portable safe disguised as a bible. This gives customers the opportunity to purchase unique and special products that are hard to find anywhere else. This distinctive feature is sure to tempt consumers and prompt them to make a compelling purchase.
6. Increased Trust
Live selling creates a more personal connection between the seller and the customer. Customers can see the seller and interact with them in real time, which helps to build trust and credibility. This unique approach to sales not only elevates customer satisfaction but also nurtures a foundation for repeat business.
7. Immediate Availability
Live selling is the epitome of instant gratification for shoppers. Live selling events offer customers the opportunity to purchase products immediately. With the ability to buy products as they’re being demonstrated in real-time, customers can skip the wait and have their purchases in hand sooner.
8. Increased Convenience
Live selling events offer consumers increased convenience. Live selling events bring a new level of convenience for consumers. No more fighting traffic or braving the elements. Online shoppers can participate in these events from the coziness of their couch, especially ideal for those residing in far-off or rural areas where physical stores may be scarce.
In conclusion, live selling is a win-win for both retailers and consumers alike. The immediacy and interactive nature of live selling allow for a more engaging shopping experience while providing customers with the opportunity to see products in action before making a purchase. As technology continues to evolve and the demand for convenience grows, live selling is poised to take the Philippines by storm, revolutionizing the way we shop.
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