For many, Facebook served as a platform for seeking advice and recommendations from friends. In fact, HubSpot revealed that over half of consumers aged 18 to 44 used Facebook to catch up on lifestyle stories and content. Armed with this knowledge, the M2.0 team recognized the potential of focusing on health and lifestyle content.
The social media agency understood that healthcare solutions didn’t always have to be presented in a serious manner. By adopting a casual and relatable approach, B. Braun could become that trustworthy friend on Facebook whom users turned to for advice. Instead of solely discussing healthcare, the team initiated conversations about fascinating everyday topics.
A Friend in B. Braun.
To kickstart the strategy, M2.0 adjusted their tone to better resonate with the community. They shared specialized content centered around health and wellness, delving into subjects such as healthy eating, exercise, and dieting. The team made sure to establish connections between B. Braun’s products and the everyday medical concerns of people, offering practical tips and guidance.
To maximize effectiveness, the team carefully aligned their content calendar with seasonal celebrations, synchronizing it with the Department of Health’s calendar to ensure posts were timely and relevant.