Media Monitoring
Understand the key factors that sway attitudes on your brand and industry.
We collect, filter, analyze, and report data gathered from broadcast media outlets and their mentions of your brand, even when the source material is not inherently digital. We monitor different publications, news outlets, blogs, product or service review platforms, print media, TV, and radio broadcasts.
We then analyze relevant communication pieces that directly or indirectly mention you and whether or not these affect your brand perception positively or negatively. We also track authors, journalists, key opinion leaders, entities, and institutions who impact your brand and your industry. We consolidate these data points to help you create action plans that fulfill your PR objectives.
Online & Print Media Monitoring
Receive daily, weekly, and monthly reports on the news stories that are related to your brand.
Tone & Sentiment Analysis
Know what’s being said about you and how your brand is portrayed in traditional media.
Media Mentions
Know how much coverage you’re receiving in the news. Get into the nitty gritty and see which authors and publications are talking about you.
Share of Voice
Measure how much coverage you’re getting compared to your competitors, and see whether your marketing strategies are actually working.
TV & Radio Monitoring
Track your mentions and the amount of coverage you’re receiving on television and radio.