Engineering to Filmmaking: An Unexpected Shift
From an engineering student to becoming M2.0 Communications’ standout filmmaker, Leo Baring’s journey challenges conventions. Discover how Leo traded blueprints
What Makes These #FinTok Videos So Engaging?
A survey of 1,000 Gen Zers revealed that 58% follow TikTok influencers who discuss finances and budgeting. Additionally, 40% believe
Not Every Number Counts; Select The Data That Matters
According to Chicago-based marketing agency Invesp, data-driven marketing campaigns have yielded a 500% to 800% ROI, a significant increase from
Explainer Videos: The Key Recipe Every E-Wallet App Needs
Explainer videos allow viewers to retain up to 95% of the information, a wide margin in comparison to 10% retention
7 TikTok Videos That Will Make You Say “YES” to E-Wallets
In a video-first market, TikTok stands out for its high click-through rates (CTRs). This is evident in TikTok’s 14% CTR
#FinTok: A New Age of Financial Literacy
92% of TikTok users are inspired to take action after watching a TikTok video, whether visiting a site or researching
These PH Digital Banks Are Nailing Their Online Video Ads
According to a recent global study by the World Bank, only 25% of Filipinos are financially literate. With the rise
What Makes These Fintech Video Campaigns So Successful?
During the 2020 COVID-19 pandemic, about 25 million Filipinos turned to e-wallets and digital banking to minimize their risk when
This Barbie is a Marketing Genius!
If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you. Brand collaborations
9 Reasons Why NGOs Should Launch a Video Advocacy Campaign
Video has been on the rise in recent years as internet usage grows. On YouTube alone, users upload up to