Don’t chase the headlines, craft the narrative that shapes them.
Your brand has a story worth sharing. Whether it’s a major announcement, a milestone, or industry-shaping insights, we connect you with the right journalists, editors, and broadcasters to ensure your message reaches the right audience at the right time. With our deep-rooted media relationships, we don’t just pitch stories—we seed them, positioning your brand as a trusted authority in your industry.
Our approach
Setting your objectives and audience
Every media relations campaign begins by identifying your goals: is it to build awareness, drive conversion, or manage the narrative during a crisis? We work with you to determine why your story matters, who your target audience is, and which media channels will best achieve your objectives.
Strategizing media outreach
Next, we create a tailored media list, focusing on journalists, editors, and influencers who align with your brand’s story. Every outreach is intentional—timed to hit the peak of trends, equipped with compelling materials that make your story easy to share, and supported by follow-ups to maintain momentum.
Creating newsworthy narratives
With the right targets locked in, we craft press releases, pitch decks, and event invitations that tie your story to big trends, deliver exclusive insights, and position your brand as a go-to source. Every material is designed to grab attention, answer questions, and make it effortless for journalists to spotlight your story.
Engaging with the media
Once your story or event invitations are dispatched, we guide you through every step—coordinating schedules, prepping spokespeople, and refining delivery to make your message clear, polished, and ready to make an impact.
Monitoring results across platforms
As your story goes live, we keep a watchful eye on every placement, tracking its reach, audience engagement, and the ripple effects it creates across different mediums. Every media coverage success can become a stepping stone, unlocking fresh possibilities and ensuring your brand’s narrative continues to captivate and inspire.
Brands we’ve helped connect to wider audiences:
FAQs
We start by researching media outlets that align with your industry and audience and identifying journalists, editors, and producers who cover relevant topics. By analyzing their past coverage, audience demographics, and engagement patterns, we ensure your message lands in front of those who can amplify it with the greatest impact.
The timeline depends on the campaign type and media strategy. For proactive outreach, such as seeding a press release to 10 media outlets, initial pickups typically happen within 3 to 7 days, with broader traction building over 2 to 6 weeks. Thought leadership placements and feature stories may take 4 to 8 weeks, as they often involve journalist coordination and editorial schedules. In crisis communications, responses are immediate—media coverage can surface within hours as news outlets react to unfolding events.
We measure success through concrete metrics: media impressions, share of voice, audience reach, and engagement. Beyond numbers, we assess the impact of each placement—tracking coverage in top-tier publications, monitoring audience reactions, and analyzing web traffic driven by media exposure.