B. Braun, one of the leading healthcare companies in the country, wanted to connect with its customer base through digital channels. Facebook, being the top platform in the country, was the perfect avenue for touching base with B. Braun’s consumers.
However, the brand had one problem: people with health concerns didn’t really come to Facebook to look for solutions. It reached out to M2.0 Communications, a PR and social media agency in the Philippines, to figure out how the brand would connect to clients in a natural, unforced way.
Approach
The social media agency understood that healthcare solutions didn’t always have to be presented in a serious manner. By adopting a casual and relatable approach, B. Braun could become that trustworthy friend on Facebook whom users turn to for advice. Instead of solely discussing healthcare, the team initiated conversations about fascinating everyday topics.
A Friend in B. Braun.
To kickstart the strategy, M2.0 Communications adjusted their tone to better resonate with the community. They shared specialized content centered around health and wellness, delving into subjects such as healthy eating, exercise, and dieting. The social media team made sure to establish connections between B. Braun’s products and the everyday medical concerns of people, offering practical tips and guidance.
To maximize effectiveness, the team carefully aligned their content calendar with seasonal celebrations, synchronizing it with the Department of Health’s calendar to ensure posts were timely and relevant.
Results
