This is a trial page
This is a trial page
With China's top running app, Joyrun, we orchestrated an immersive brand activity for Petgugu, a new pet product in Shanghai. Using automatic feeding stations, we guided runners along pre-established routes to feed stray cats in Shanghai. Demonstrating product benefits in a fun and original way, Petgugu left a pawprint on hearts and minds.
THE CHALLENGE
The Brazilian Embassy faced a unique challenge in their mission to promote Brazilian brands through their Facebook page. This initiative was part of a broader effort to boost the visibility and appeal of Brazilian products internationally. The challenge gained momentum when BRF Global, a major player in the food industry, decided to collaborate with the Embassy for this project. BRF Global's products, predominantly sold to large corporations rather than retail consumers, were not available in grocery stores in the Philippines. This presented a significant obstacle in reaching the wider public. The lack of retail presence meant that BRF needed a creative approach to build brand awareness and showcase the quality of its products. To develop and implement an effective brand awareness campaign for enhancing their market presence, BRF Global sought the support of M2.0 Communications.
