The FinTech industry has swiftly transformed the financial landscape, introducing groundbreaking solutions and services that disrupt traditional banking models. To effectively convey complex FinTech topics, video producers can utilize the Message House framework to create captivating and educational content.
The FinTech industry has rapidly transformed the financial landscape, introducing innovative solutions and services that challenge traditional banking models. However, with this innovation comes complexity, making it crucial for video producers to create content that is both engaging and informative. A Message House framework becomes an invaluable tool in this context, simplifying complex FinTech topics into clear and concise messages. This article serves as a comprehensive guide for video producers in the FinTech industry, ensuring that their video campaigns are not just captivating but also educational and accessible.
Understanding the FinTech Landscape
The FinTech industry encompasses a wide array of services and products, from digital banking and blockchain to AI-driven financial advice. For the average consumer, and even for many professionals, the intricacies of these services can be overwhelming. Clear communication is key, and this is where the Message House framework comes into play. By breaking down complex topics into simple ideas, video producers can create content that makes FinTech accessible to a broader audience.
What is a Message House?
A Message House is a structured framework designed to help communicators deliver clear, consistent messages. It consists of three main components: the Roof, the Columns, and the Foundation. The Roof represents the overarching message, the Columns are the supporting key messages, and the Foundation includes the proof points and facts that back up your key messages. In the context of the FinTech market, a Message House is crucial for simplifying complex topics, ensuring that your audience can easily grasp and retain the information presented.
Marc Fest, a German-American communications expert, founded MessageHouse.org and ElevatorSpeechTraining.com. These platforms are used globally by companies, nonprofits, and governments to develop and sustain key messages. Marc has extensive experience as the Vice President of Communications for the John S. and James L. Knight Foundation and the New World Symphony. He has written books like “Elevator Speech Frameworks,” “The Message House Method,” and “Farm Stories.”
In a recent poll conducted in a LinkedIn group with over 50,000 communication professionals worldwide, it was found that 25% of respondents have used the Message House method. The poll also revealed that one-third of those surveyed were aware of this approach.
Creating a Message House for a FinTech Company
Key Parts of a Message House
A Message House is a framework used to create consistent and compelling messaging for an organization. It consists of several key parts:
1. ROOF
- The overarching message or main idea that you want to communicate. It should be concise, clear, and compelling, summarizing the core message of your campaign or communication strategy.
Insert an image here of a sample Message House that highlights the ROOF.
2. COLUMNS
- These are the supporting messages that uphold the main message. They provide more detail and depth, helping to convince and persuade your audience. Each column should focus on a specific aspect of your main message.
3. FOUNDATION
- The evidence, facts, or proof points that support your columns. This could include data, testimonials, case studies, or other forms of evidence that lend credibility to your messages.
Step-by-Step Guide
When creating a Message House for a FinTech company, it’s important to focus on the unique aspects of the industry and the specific goals of your company. Here’s a step-by-step guide to help you through the process:
1. Define Your Message or ROOF
- Focus on what sets your FinTech company apart from the competition.
- Consider your company’s unique value proposition or unique selling points (USPs) and how they solve problems for your customers.
Example Roof:
- “Revolutionizing financial management with innovative and secure digital solutions.”
2. Identify Your Supporting Messages or COLUMNS
- Break down your main message into specific areas that you want to highlight.
- For a FinTech company, this could include innovation, security, user experience, and customer support.
Example Columns:
- Innovation: “Leading the way in FinTech innovation, we provide cutting-edge solutions to meet the evolving needs of our customers.”
- Security: “Security is at the forefront of our operations, ensuring that our customers’ financial data is protected with the highest standards.”
- Customer Support: “We pride ourselves on our exceptional customer support, ready to assist our users at every step.”
3. Provide Evidence and Proof Points or FOUNDATION
- For each supporting message, provide concrete examples, data, or testimonials that back up your claims.
Example Foundations:
- Innovation: Showcase awards won for innovation in FinTech, or provide statistics on how your solutions have improved financial management for your users.
- Security: Share certifications or security standards that your company adheres to, and explain how these protect your users.
- Customer Support: Share customer satisfaction ratings or testimonials that demonstrate the effectiveness of your customer support team.
Implementing the Message House in Your Video Campaign
With your Message House in place, it’s time to translate it into an engaging video script. Utilize visuals and storytelling to enhance the clarity of your message, making complex FinTech topics relatable and easy to understand.
You may want to consider producing explainer videos for your FinTech brands. Take a look at this blog that tackles the effectiveness of this video format in the FinTech industry, “Explainer Videos: The Key Recipe Every E-Wallet App Needs.”
You may also want to look at successful FinTech video campaigns for inspiration. Note how they leverage the Message House framework to create impactful video content.
What’s Next?
Navigating the complexity of the FinTech market is no small feat, but with the Message House framework, video producers have a powerful tool at their disposal. By breaking down complex topics into clear, concise messages, you can ensure that your video campaigns are not just seen, but understood. Embrace the Message House framework and take your FinTech video content to the next level.
M2.0 Communications is a video production agency in the Philippines that offers brand videos, explainer videos, and animation videos to effectively tell your brand’s story. Visit our case studies to learn more about the brands we collaborate with.
