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Content Ideation and Creation for TOPPS Sarap Campaign

TOPPS Sarap: Coming Out On Top

Challenge

TOPPS Sarap needed to think of ways to relay that they are a snack that TOPPS the pandemic—the snack that helps motivate kids and gets the family together during the lockdown period.
Its Facebook page would be a great platform where Moms can share their experiences, and become a channel where they can get useful tips and inspiration for raising and bonding with their child. Both sustaining and improving engagement were important for the brand.

Approach

M2.0 Communications’ approach to crafting edu-tainment content combined learning with fun. The content emphasized the significance of family bonding, offering practical tips and relatable examples for households to embrace.
On Facebook, the ToppsSquad Characters were introduced. Each character showcased unique talents, ranging from art and athletics to academics, music, and culinary skills. Every character also represented a distinct TOPPS Sarap flavor.
Who doesn’t enjoy a bit of friendly competition?
Enter the ToppStar Best Sa Bahay Contest – an initiative to keep the community engaged and active amid the pandemic. Children showcased their talents in acting, singing, dancing, and other activities. M2.0 Communications also tapped Melai Cantiveros, a renowned Filipino actress, influencer, and mother, to drive participation to the contest.

Results

Moms and kids engaged actively, sharing their outputs and participating in the comment sections. M2.0 Communications successfully grew the community to 199,623 after already hitting the 197k milestone in the middle of 2021. Since the start of the campaign, the TOPPS Sarap Facebook page has garnered over 70,957,230 engagements. Social media posts reached 25,160,739 users.
With page visits reaching 83,827 and an average of 92 entries per challenge in the contest, TOPPS Sarap stays on top with no signs of dropping anytime soon.
author avatar
Marjorie Castil