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PR Strategy for Shell Eco-Marathon Asia

Driving Event Excellence: Revving Up Success for Shell Eco-Marathon Pocket Events

Fueling Alternative Energy with Strategic Manpower Assignments

Challenge

To share and shape its vision of the future, Royal Dutch Shell organizes the Shell Eco-marathon where teams of students demonstrate new fuel-efficient automobiles. Split into several geographies, the Asia Marathon changed its circuit from Malaysia to the Philippines, just in time for Shell’s 100th year in the country.

At M2.0 Communications, we understand the magnitude of managing an event as massive as the Eco-marathon. Shell, in need of a reliable events team, reached out to us to handle the intricate logistics involved in this nationwide and global initiative. With multiple locations spread across central Manila, including Luneta, Quirino Grandstand, and the Manila Ocean Park, it was crucial to strategically manage each station.

Approach

Drawing from our extensive experience in event management and strategic planning, we embarked on a meticulous process of selecting the right individuals for the job.
Through audience mapping and rigorous screening, we assembled a team of 371 highly qualified personnel. We knew that only the best would suffice for an event of this scale and significance. They all had the capabilities to achieve Shell’s goals of explaining the benefits of alternative energy sources in a sincere, engaging way.
 

Results

The Shell Eco-marathon Asia witnessed an incredible turnout, with 15,000 enthusiastic participants immersing themselves in three days of fun and excitement. Our hosts and exhibit facilitators worked tirelessly to ensure a seamless experience for everyone involved.

Thanks to the dedication and expertise of our event personnel, participants were motivated to engage with the kinetic dance floor, generating over one million kilojoules of power—an unprecedented achievement in the event’s history. The impact went beyond mere numbers. The marathon played a pivotal role in raising awareness about alternative energy, not just within the country but throughout Asia.

15,000

Participants

371

Event contributors