Scrolling through TikTok and seeing creators with millions of followers? Filipino creators know something about TikTok content you don’t. With over 62 million users in the Philippines, the competition is huge. Take Niana Guerrero. She has 45.3 million followers from dancing in her bedroom.
List of TikTok Content Types
- Dance and Choreography Content
- Comedy and Entertainment Content
- Educational and Healthcare Content
- Food Content (FoodTok Philippines)
- Make-up and Beauty Conten
- Fitness and Lifestyle Content
- Gaming Content
- Music and DJ Content
- FAQ
Filipino TikTokers succeed because they stay real. They share their lives in ways people connect with. Here’s what they do that works.
Dance and Choreography Content
Dance works on TikTok. You don’t need words. When someone enjoys dancing, you feel it too. Filipino creators get this. They know that good energy travels through the screen and makes people want to watch more.
Niana Guerrero (@nianaguerrero) – 46.1 million followers and 1.2 billion likes
@nianaguerrero i think we just might 🙂↕️⭐️ @LISA ♬ FXCK UP THE WORLD (Vixi Solo Version) – LISA
- What she does: Self-choreographed dance covers and trending sound challenges
- Viral Success: Her dance to Tate McRae’s “Greedy” garnered 4.9 million likes in just over a month
- Success tips: Clean execution, trendy music selection, and consistent posting schedule
Yanyan De Jesus (@yanyandejesus1) – 23.1 million followers and 879.7 million likes
@yanyandejesus1 Late submission po mam
♬ original sound – Scarletnsofia
- Former G-Force Dance Center member who combines hip-hop choreography with anime cosplay
- Unique Angle: Matches dance performances with character costumes from popular anime like Haikyuu and My Hero Academia
Comedy and Entertainment Content
Filipino comedy creators take normal life and make it funny. They act out school stories and family drama. People watch because they see their own lives. The best comedy feels real, not fake or forced.
Charuth (@charlizeruth) – 3.4 million followers and 190.2 million likes
@charlizeruth #charuth ♬ original sound – charuth
- What she does: POV (Point of View) skits featuring relatable Filipino school and life scenarios, particularly portraying “masungit” (stern) teachers and everyday Filipino experiences.
- Signature Content: Terror teacher personas, student-teacher interactions, and Filipino family dynamics with authentic characterizations.
- Success factor: Natural acting, creating multiple characters that embody real Filipino experiences
- Key tips: Real costumes, good props, shows Filipino culture well
Esnyr Ranollo (@esnyrrr) – 10.4 million followers and 286.1 million likes
@esnyrrr EKSENA NG MGA CRUSH MO SA SCHOOL BE LIKE
♬ original sound – shio – shyo
- Focus: School-life comedy skits depicting typical Filipino high school experiences during the pandemic era
- Special characters: Created the “Esnyr Cinematic Universe (ECU)” with recurring characters like Andrei, Precious, and Bogart.
- Work style: Single-handedly shoots, acts, and edits all content, spending 3-5 hours per video with character costume changes.
Educational and Healthcare Content
During COVID, people needed to learn fast. TikTok became the place for quick lessons. Filipino teachers make hard topics easy by talking like friends. They break down complex ideas into simple parts anyone can understand.
Arshie Larga (@arshielife) – 4.3 million followers and 155.7 million likes
@arshielife Work-Tok💊 Hihingi pa sana si Sir ng discount kaso…
♬ Hyehwadong (or Sangmundong) – Park Boram
- Background: Licensed pharmacist who got famous during COVID.
- What he does: Health myth debunking, medicine education, and community service.
- Awards: Winner of TikTok Creator of the Year award and Popular Creator of the Year 2022.
- Impact: Helps people understand health information
ALSO READ: 5 Content Ideas for Your Next #HealthTok Video
Raymor Cuevas (@raymorcuevas) – 2.7 million followers and 97.9 million likes
@raymorcuevas Replying to @zup.vince SKL Video Episode 605: How Small is this Anglerfish? 🤔 #LetMeExplainSomething #EduWow #LearnItOnTiktok #TiktokU ♬ original sound – RM
- Background: Science autodidact and Food Technology student at University of the Philippines, creator of “Let Me Explain Something” educational series
- Content Strategy: Science and astronomy education, breaking down complex scientific concepts into digestible short-form videos.
- Recognition: TikTok Philippines Top Education Creator Award 2022 and Gandingan Award 2025 for Most Development-Oriented Short-Form Online Series
- Professional Impact: UNDP Climate Fellow and Earth Journalism Network Fellow, selected as one of 8 creators from over 100 applicants for climate resilience education program.
Food Content (FoodTok Philippines)
Filipino food content works because it’s more than recipes. When creators show how to make adobo, they share family stories. People watch for food but stay for memories. Food becomes a way to connect with home and culture.
Juju Mao (@jujumaoo) – 3.4 million followers and 78.2 million likes
@jujumaoo 🇵🇭 Arroz Caldo | Soups So Good It Can Cure Any Sickness Ep. 11 INGREDIENTS: Arroz Caldo: – 1kg bone-in chicken thighs – 1 cup glutinous rice (malagkit) – 1 cup regular white rice – 1 onion, chopped – 10-12 garlic cloves, minced – 1 whole ginger, julienned – Chicken oil (optional) – 6-8 cups chicken stock (or until pot is filled) – 2 tbsp fish sauce (or to taste) – Salt and pepper, to taste – 1 tbsp of kasubha Toppings: – Hard-boiled eggs – Fried garlic bits – Spring onions INSTRUCTIONS: – Start by searing your chicken thighs in neutral oil (or in this case we used chicken oil) for about 3-5 minutes on each side. Remove chicken and place on a wire rack. Set aside for later. – In the same pan or pot add your chopped onions, garlic and ginger and saute using the excess oil until softened and fragrant. – Add your rice and chicken stock and mix. Add back your chicken thighs and season with fish sauce, kasubha, and pepper. Cover your pot which should be on a gentle simmer for about 25-35 minutes or until the rice is cooked. – Serve with spring onions, eggs, and crispy garlic bits and enjoy! #asmr #ASMRCooking #Soups ♬ original sound – Juju
- Content Strategy: Quick-cut cooking videos featuring Filipino favorites with accessible ingredients.
- Production Style: Minimal narration, appealing visuals, and coherent editing optimized for short-form content.
- Success Factor: Combines traditional Filipino recipes with modern presentation techniques.
Erwan Heussaff (@erwan) – 1.2 million followers and 17 million likes
@erwan Pancit Canton with Cheese?
♬ original sound – Erwan Heussaff
- Content Focus: Elevated versions of traditional Filipino dishes like Pinoy-style fried chicken and Tausug tiyula itum
- Additional Content: Travel snippets and food crawls showcasing Filipino cuisine globally.
Make-up and Beauty Content
Beauty content on TikTok shows big changes. Filipino beauty creators teach real skills while making fun videos. People learn while they watch. The transformation keeps viewers interested from start to finish.
Teree Daisuke (@tereedaisuke) – 1.9 million followers and 57.1 million likes
@tereedaisuke Glowy and clear skin routine with @Pond's Philippines bright miracle niasorcinol serum!!! ✨✨ Comment if want niyo rin maging glowy! Oh nakinig ba kayo? #PondsPH #MiraclesHappen #PondsPhilippines #niasorcinol #fyp #skincare #beauty ♬ original sound – Teree Daisuke
- Background: Former media company producer and community manager who left corporate life in December 2022 to pursue content creation full-time
- Content Strategy: Makeup tutorials, product reviews, and beauty education with entertaining twists like reviewing makeup while eating and mukbang content
- Signature Content: “Gandang bata! Sino’ng mama mo?” catchphrase that became instantly recognizable in the Filipino beauty community
- Recognition: TikTok Beauty Creator of the Year 2023 and brand ambassador for Fresh KBeautyLab
- Unique Approach: Documents his journey as a “beauty beginner” making makeup accessible to newcomers while combining beauty content with lifestyle elements like OOTDs and food content
Marj Maroket (@marjmaroket) – 528.6 thousand followers and 25.8 million likes.
@marjmaroket a concealer that’s also.. a skin tint?? #beautytok #serumconcealerduo ♬ Elevator Music9552 – AndyWarner
- Background: Former corporate professional at Lazada who transitioned to full-time content creation, representing Filipino beauty internationally.
- Content Focus: Comprehensive product reviews, try-on videos, and beauty travel content showcasing global beauty trends.
- Recognition: Named one of TikTok’s “Spectacular Six” beauty creators in the Philippines with significant international brand trip invitations.
Fitness and Lifestyle Content
Fitness content works when it feels doable. Filipino fitness creators share workouts that don’t make you feel bad. They motivate through support, not fear. This approach builds loyal followers who actually try the workouts.
Enver Paraiso Florendo (@enverparaisoflorendo) – 548.3 thousand followers and 21.4 million likes.
@enverparaisoflorendo 90% of you guys are doing it all WRONG when trying to lose fat and get fit! 👀 #weightloss #fatloss #gymtok #fitnesstips #weightlosstips #diet #fyp #fitnesscoach #onlinecoach ♬ original sound – SMARTFit
- Background: Filipino fitness coach known as “Bing” who transformed from content creation to becoming a respected voice in Philippine fitness education.
- Content Strategy: Evidence-based fitness education and workout tutorials with nutrition guidance, focusing on sustainable lifestyle changes rather than quick fixes
- Special Content:
- Protein intake tutorials featuring accessible Filipino food options like bangus, chicken adobo, and local protein sources
- Myth-busting videos addressing common fitness misconceptions in Filipino culture
- “90 Day Challenge” transformation series showcasing real client results and progress
- Carbohydrate education specifically tailored to Filipino eating habits and rice-centered meals
- Unique Approach: Combines scientific backing with Filipino cultural context, making fitness accessible without extreme measures or restrictive dieting.
ALSO READ: Top 10 Fitness Influencers in the Philippines in 2024
Gaming Content
Gaming content works when creators focus on fun, not just skill. Filipino gaming creators share real reactions – wins and fails. People watch for personality, not just games. The human moments make gaming content relatable to everyone.
Archer Perez (@archerperezz) – 294.9 thousand followers and 5.9 million likes
@archerperezz HERE ARE THINGS THAT YOU SHOULD NOT MISS OUT AT HoYo FEST 2025! #HoYoFEST #HoYoFEST2025 #HoYoFESTPH #GenshinImpact
♬ original sound – Archerperezz – ARCHERPEREZ
- Background: Professional gaming content creator and Red Bull Philippines content partner with 40M+ views for Web3 gaming content on TikTok.
- Career Achievement: Winner of TikTok Awards PH 2023 Gaming Creator of the Year.
- Content Strategy: Focuses on Web3 gaming content, serves as Ronin Network Ambassador bridging traditional gaming with blockchain gaming trends.
- Success Factor: Positions himself at the front of gaming innovation while keeping content entertaining and accessible to regular gamers.
Kristine Santamena (@_kristinesantamena_) – 1.9 million followers and 20.3 million likes.
@_kristinesantamena_ Bane Strategy Laughtrip🤣 #fyp #mobilelegends #gamed #ml ♬ original sound – Kristine Santamena
- Focus: Funny videos from Valorant and Mobile Legends
- Content mix: Gaming plus cosplay and comedy
- Success factor: Entertaining beyond just gaming skills
Music and DJ Content
Music creators have an edge. They make sounds other creators use. When a Filipino music creator makes a good remix, it can be in thousands of videos. This gives them much wider reach than regular content creators.
Kuya Magik (@kuyamagik) – 11.9 million followers and 223.8 million likes
@kuyamagik Shake it to the max x Done with your ex
♬ original sound 🪄 – Kuya Magik
- Background: British DJ based in Philippines
- What he does: Makes remixes of trending songs
- Big impact: His remix was used by over 1 million TikTok creators
- Success factor: Makes sounds other creators can use
Karaokeysph (@karaokeysph) – 586.1 thousand followers and 10.8 million likes
@karaokeysph Let it be female key duet this
♬ original sound – KaraoKeysPH
- Content Strategy: Creates karaoke videos for other users to duet with.
- Special format: Posts backing tracks of popular Filipino and international songs.
- Engagement style:
- Original karaoke tracks with lyrics on screen
- Split-screen duets where viewers perform with the creator
- Challenges that get followers to show their singing skills
- Community impact: Brings Filipino karaoke culture to TikTok
- Success factor: Uses TikTok’s duet feature to create collaborative music content.
FAQs: Top TikTok Content Types
What are the best TikTok content types for beginners?
Dance and comedy work best for beginners. Dance needs no special skills – just good energy. Comedy uses everyday life situations. Both content types are easy to start and don’t need equipment.
Which TikTok content type gets the most followers?
Dance content gets the most followers. Niana Guerrero has 45.8 million followers from dance videos. Kuya Magik has 11.9 million from music. Comedy creators like Charuth reach 3.2 million by acting out school stories.
How do Filipino TikTok creators make their content so relatable?
They use real-life situations everyone knows. School stories, family drama, and daily struggles. They talk like friends, not teachers. This makes viewers feel connected and see their own lives in the content.
What type of TikTok content makes the most engagement?
Educational and beauty content get high engagement through comments and shares. Food creators get people trying recipes. Music creators get their sounds used by millions. Drag and fitness content build strong communities.
Do I need professional equipment for TikTok content?
No. Most successful Filipino creators started with phones. Good lighting helps – use windows or ring lights. Phone stands work fine. Apps on your phone can edit videos. Upgrade equipment after you grow.
Which TikTok content works best in the Philippines?
Comedy about Filipino school life works very well. Educational content in Filipino language gets good response. Food content showing traditional recipes connects with culture. All these work locally and reach global audiences too.
How often should I post TikTok content?
Daily posting works best. Most successful Filipino creators post every day or multiple times daily. The algorithm likes consistency. But focus on quality over quantity – one good video beats many bad ones.
What makes TikTok educational content successful?
Keep it simple and friendly. Talk like you’re helping a friend, not giving a lecture. Use examples people know. Break hard topics into small parts. Answer real questions people ask. Arshie Larga does this well with health topics.
Can gaming content work if I’m not a pro gamer?
Yes. Kristine Santamena succeeds by being funny, not just skilled. Show your real reactions. Share fails and wins equally. People watch for personality, not perfect gameplay. Add comedy or other interests to stand out.
How do music creators get their sounds used by others?
Make catchy, short clips perfect for videos. Create remixes of trending songs. Post regularly so people find your music. When creators use your sound, you get exposure to their followers too. Kuya Magik’s remix was used by over 1 million creators.
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