From mouthwatering recipes, chic fashion and make-up tips, and feel-good moments that capture what it means to be merry, these influencers are the perfect partners to celebrate this festive, heartwarming season.
With a culture deeply rooted in traditions, family gatherings, and one-of-a-kind celebrations, Filipinos look to influencers for personalized recommendations and genuine stories that resonate with the holiday spirit.
Whether your campaign focuses on enticing recipes that elevate Noche Buena, beauty tips for the best holiday looks, or uplifting content that brings joy to Christmas gatherings, this guide will help you discover the personalities that are shaping this merry season.
1. Esnyr
If you’re looking for someone who can bring youthful energy and humor to your Christmas campaign, Esnyr Ranollo is the perfect fit. Known for their comedic skits that depict everyday high school life, Esnyr’s content is inherently fun, light-hearted, and filled with relatable moments, from classroom antics to friend group dynamics.
Think about campaigns like “Exchange Gift Ideas That Isn’t a Mug or Towel” or “Get Ready with Krystal to be the IT girl of the Christmas Party”—Esnyr could create engaging skits that tie into the familiar theme of childhood and teenagehood all while injecting your brand into the conversation.
2. Davao Conyo
Philip Te Hernandez, famously known as Davao Conyo, brings a blend of humor and heart to his content, making him the perfect influencer for holiday campaigns that balance comedy with meaningful reflection.
With Phillip’s witty take on family gatherings, he could feature your brand in content that pokes fun at the ups and downs of Christmas reunions—whether it’s dealing with nosy titas or navigating the chaos of Noche Buena preparations. Your brand could be the hero of the story, making the holidays less stressful. His strong ties to Davao culture also make him an ideal partner for a campaign that showcases local holiday traditions, from Davao food specialties to unique decorations.
- Facebook: Davao Conyo
- Instagram: @davaoconyo
- Tiktok: @davaoconyo
3. Charuth
Charlize Ruth, widely recognized as Charuth, is known for her skits that tap into universally relatable experiences, be it dealing with strict teachers or the awkwardness of welcoming your siblings’ unexpected visitors.
Picture a campaign for Christmas parties where Charuth can recreate nostalgic moments of family gatherings and “exchange gifts”, showcasing traditional Filipino dishes or the quirks of holiday shopping at local markets. This would resonate with both younger audiences who enjoy her viral humor and older generations who appreciate the cultural nuances in her skits.
- Facebook: Charuth
- Instagram: @charlizeruth
- Tiktok: @charlizeruth
4. Abi Marquez
Abi Marquez, known as the “Lumpia Queen”, has made a name for herself in the culinary world with her fun, modern, and unique take on traditional Filipino dishes. One of her early viral hits was the making of marshmallow lumpia, which led to a series of unique lumpia creations as she took on her followers’ recommendations and requests.
Although Abi’s content celebrates Filipino cuisine, she has a growing international following, thanks to her ability to bridge cultures while staying true to her roots. This, along with her interactive approach to content, makes her a great fit for brands looking to connect with both local and global audiences through holiday food challenges and collaborations.
- Youtube: Abi Marquez
- Facebook: Abi Marquez
- Instagram: @abigailfmarquez
- Tiktok: @abigailfmarquez
5. Ninong Ry
Changing the trajectory of food influencing, Ninong Ry is a content creator who shines with his unserious persona. From cracking jokes in the middle of whipping up delectable Bacon Sisig to sharing heartfelt moments about his culinary journey with relatable humor, he made complex cooking techniques accessible to everyday cooks.
Ninong Ry’s collaborative style–often involving giveaways, fan shout-outs, and interaction with his audience–makes him a perfect candidate for campaigns involving food giveaways, recipe sharing, or even partnerships that emphasize the spirit of giving.
ALSO READ: How to Market Your Food Business on TikTok
6. Kryz Uy
With over a decade of experience, Kryz Uy has grown her audience by sharing not only the glamorous side of her career but also the candid, raw moments of motherhood, married life, and raising her children alongside her husband, Slater Young.
Kryz often shares family holiday traditions, including setting up their Christmas tree with her son and decorating their home, the Filipino-Chinese style. These activities tie directly into the nostalgic, warm feeling of Christmas, making her content aligned with family-friendly brands such as gifts for the kids, holiday getaways with the hubs, or self-care ideas for moms during the busy season.
7. Mikael Daez
As an actor, vlogger, and influencer, Mikael Daez’s raw and down-to-earth approach allowed him to reach an audience looking for content that screams “family time”. His mix of humble and relatable takes on growth, insecurities, and relationships alongside his wife, Megan Young allowed him to connect with his audience on a deeper level.
Mikael’s focus on self-care is a great fit for campaigns that emphasize well-being, love, and collaboration during the holidays. From travel brands that focus on relaxation and creating memorable experiences to household products that encourage togetherness, his content resonates with audiences seeking balance and harmony during this season.
- Facebook: Mikael Daez
- Instagram: @mikaeldaez
- Tiktok: @mikaeldaez
8. Pekto
Mike Nacua, better known as Pekto, is a Filipino actor, comedian, and television host who has now embraced his role as a “dadfluencer” on TikTok. His content focuses on fun, family-friendly videos, often featuring playful skits and Gen Z-inspired dance challenges with his equally quirky daughter.
Pekto’s blend of dad humor and his iconic run as part of the ’90s comedy show Bubble Gang makes him a relatable figure for both younger and older audiences. He’s a great fit for campaigns for family-friendly gifts, exciting activities, or even holiday experiences that bring back the Y2K nostalgia.
- Tiktok: pektosanna
9. Ariella Janelle Diaz
Focusing on body positivity and fashion, Ariella Janelle Diaz is a darling of the plus-size community with her try-on hauls, styling tips, and empowering messages that redefine the perception of beauty, making her an aspirational figure for her audience.
During a season often filled with varying beauty ideals, Ariella’s strong connection with her audience combined with her feminine style and openness to beauty and fashion trends positions her well to resonate with brands looking to highlight inclusivity and empowerment. From cozy holiday dresses, demure make-up looks, and seasonal decor, she knows how to make her content trendy, shareable, and interactive.
- Instagram: @ariellejanelle
- Tiktok: @ariellejanelle
10. Perey Lierge
Perey Lierge is a rising beauty, fashion, and lifestyle influencer who has made a name for herself through makeup tutorials, product reviews, and fashion tips. Known for her clean girl aesthetic and soft glam looks, Perey focuses on creating content that normalizes skin textures by avoiding beauty filters.
With a fresh take on beauty trends and fashion, Perey is ideal for brands looking to align with holiday glamor while keeping things real and relatable. From showcasing the latest makeup palettes to putting together stylish yet comfortable OOTDs, she ensures products resonate with an audience craving both authenticity and self-expression.
- Instagram: @pereylierge
- Tiktok: @pereylierge
Ushering into the busiest and most festive time for social media, influencer marketing will bring in that authenticity, creativity, and relatability needed to spread the holiday cheer to niche audiences. From culinary delights to family moments, beauty transformations to heartfelt stories, each of these personalities offers a fresh way to connect with your audience.
M2.0 is a communications agency and PR company helping brands stand out and engage their target audience through data-driven narratives. We specialize in PR advisory, influencer management, stakeholder communication, reputation management, and media training.
Learn more about our work by visiting our case studies page.
