When it comes to influencers, “beauty” is probably the first thing that comes to mind. They’ve got the standout personalities and great vibes that we all look for in our content, which is why they’ve always been popular.
In 2024, their popularity has just been growing. Beauty influencers are the ones to watch this year, as they’re the ones that keep driving the local beauty industry forward, pushing all Filipinos towards better aesthetics.
If you want to find what makes them stand out, keep reading.
1. Kai Javier
Kai is the face of up-and-coming beauty influencers right now. She’s funny, she’s witty, and she’s straightforward.
Plus, her content is great for anyone trying to find new brands. It ranges from anything between in-depth brand reviews, to suggestions for a simple morning routine that her followers can adopt.
All in all, she’s a must-follow for anyone that wants to learn about new brands, and get into make-up in general.
- Youtube: Kai Javier
- Instagram: @_kaijavier
- Tiktok: @kaijavier
2. Belle Rodolfo
If you’re looking for someone who takes her job in beauty seriously but still somehow manages to keep it fun and lighthearted, you need to be following Belle.
Through her videos, you’ll find that she seriously knows her stuff. Her content is thorough, in-depth, and sometimes technical. You’ll often find her making very targeted content, like finding out whether a certain product is “morena-friendly”, or revealing whether a brand is telling the truth when they say they can make your lashes bigger.
She’s a great follow for anyone who wants to get into the nitty gritty of make-up and beauty.
- Instagram: @bellerodolfo
- Tiktok: @bellerodolfo
3. Kylie Celebre
She’s got energy, and she’s got style. Kylie is a beauty influencer here in the Philippines that’s got a unique and shameless approach to make-up.
As a trans woman, she understands what it’s like to want to get into make-up while struggling to understand or access it. It’s that background that gives her reviews more depth, and helps her cater to people who are just starting out.
She’s an all-around great addition to any feed, since her videos are so high energy. If you’re wanting to learn more, consider giving her a follow.
- Youtube: Kylie Celebre
- Facebook: Kylie Celebre
- Instagram: @thekyliecelebre
- Tiktok: @thekyliecelebre
4. Kenny Manalad
His bio on TikTok helpfully states “I talk about make-up and perfumes a lot.” Just like he says, a single visit to his profile will show you dozens of videos on just that: make-up and perfumes.
Keeping with that straightforwardness, much of Kenny’s content follows the same tone. His videos are straight to the point recommendations. He has products to share for those wanting affordable lip liners, for instance, or anyone that wants to smell like coffee.
If you don’t want any frills, then Kenny is the beauty influencer for you.
- Youtube: Kenny Manalad
- Instagram: @kennymanalad
- Tiktok: @kennymanalad
5. Myrrh Picache
If you want to go along the ride with a professional as she does her make-up, then Myrrh is the one for you.
She makes “Get Ready With Me” videos, and other content that focuses on her doing a full face of make-up. Along with this, she mostly uses affordable brands, and she has a series on make-up for beginners.
It’s easy to see how she’s committed to making make-up easy. She’s a must-follow for anyone just starting out!
- Youtube: Myrrh Picache
- Facebook: Myrrh Picache
- Instagram: @myrrhpicache
- Tiktok: @myrrhpicache
6. Marj Maroket
Marj is friendly, sweet, and will easily draw you in. While other beauty content might be easy to scroll past, hers is always an easy watch thanks to her set-up and general warm vibe.
There’s always a lot to say about each product, and Marj is able to tell it all without losing her followers’ attention. Her reviews are easy to understand while still being in-depth, and she even makes tutorials for beginners.
Watching her videos feels a bit like taking a workshop on how to use make-up. The difference and best part is that you can learn from her for free.
- Youtube: Marj Maroket
- Facebook: Marj Maroket
- Instagram: @marjmaroket
- Tiktok: @marjmaroket
7. Teree Daisuke
Many beauty influencers do reviews and tutorials, but no one’s doing them like Teree is. That is: Straight to the point, hilarious, and will have you scrolling through his feed for more. Learning about make-up has never been more fun.
While he has a series for beginners and general tricks for people just starting out, some of his more standout videos come from his “Uncut Beauty” line of content. In this, he tackles specific pain points in putting together a make-up look, and how to fix and avoid them.
Viewers can easily see the genuine passion that shines through in his videos. That’s what makes each one so effective.
- Youtube: Teree Daisuke
- Facebook: Teree Daisuke
- Instagram: @tereedaisuke
- Tiktok: @tereedaisuke
8. Nate Javier
His bio simply reads “superstar”, and true enough, that’s exactly what he is. Nate is flashy, unafraid, and real–all qualities that a great superstar should have.
Along with showing off his fit checks and favorite new make-up releases, he also puts a focus on skincare. He has videos on the best kinds of moisturizes for certain skin types, and even talks about full-body (not just facial) care.
If you’re looking for tips with skin and body maintenance, he’s the content creator for you.
- Youtube: Nate Javier
- Facebook: Nate Javier
- Instagram: @natejavier__
- Tiktok: @natejavier__
9. Krisha Bala
In her content, Krisha is very open and honest about encountering challenges in finding the right skincare products for her. Not all products are catered towards people with textured skin, which is why her content helps out those that are like her.
She’s honest and practical, and given her experiences, you can be sure that her reviews are trustworthy. There’s no doubt that she knows what she’s talking about.
- Instagram: @krishasbala
- Tiktok: @krishabala
10. Beatrice Marie
She’s someone that’s very upfront about her own skin type (oily), all for the sake of helping other girls with a similar skin type find the right products for them.
Beatrice does reviews, swatches, and Get Ready With Me videos, making her profile have a wide span of content. What’s so special about it is that she puts importance on local brands, oftentimes putting together whole looks with only local products.
For those that are looking for local brands good for oily skin types, she’s the right creator for you.
- Instagram: @bea.bltx
- Tiktok: @beatricemre
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M2.0 Communications is an influencer management agency in the Philippines that helps brands tell meaningful, data-driven stories. Visit our case studies page to learn more about the brands we collaborate with.
