PR

The PR landscape has transformed dramatically, with 69% of professionals now leveraging AI and data-driven strategies. Gone are the days […]

When communications leaders evaluate their PR strategy, two critical questions consistently surface: Do we have the budget to outsource specialized

This 25-point checklist helps you evaluate a strategic communications agency by examining how it develops messaging, structures campaigns, manages media

PR professionals face a completely different world than they did just ten years ago. Phone calls to newsroom editors are

Selecting the right influencer can make or break your marketing campaign. With influencer marketing continuing to grow as a significant

You’ve probably heard it before: “Tell your brand’s story.” But between managing daily operations, customer service, and trying to hit

You wrap up a campaign and the numbers look solid. Impressions, mentions, reach—everything your report needs. But sitting there, you

Here’s the thing – Filipino audiences are spending over 4 hours daily on social media, and they remember 95% of