The Philippine VOD streaming landscape experienced unprecedented cross-platform visibility, with Netflix commanding 48% traditional media share and achieving over 1 billion social media reach.
Key industry narratives centered around Netflix’s VAT-driven price increases and strategic partnerships like the GMA-CreaZion-Viu collaboration for new series development. Content updates and artist stories dominated coverage (75% neutral, 23% positive), while Twitter emerged as the primary social engagement channel. Viu Philippines maintained strong second position across both traditional and social platforms, though significantly trailing Netflix’s social dominance.
This comprehensive analysis reveals critical insights into pricing sensitivity, content partnership impacts, and platform-specific engagement patterns essential for streaming executives and content strategists navigating the competitive Philippine market.
