So here’s the thing—you’ve got your client’s tech announcement all polished and ready to go, but now comes the tricky part: figuring out exactly where to pitch it. With the Philippines’ digital economy set to hit $25 billion this year, landing your story on the right platform isn’t just about checking a box. It’s about making sure people actually see it.
Let’s be real, tech media in the Philippines is incredibly diverse. Some blogs can turn your product launch into something people can’t stop talking about, while others might help position your client as a serious industry voice. Knowing which platform fits your specific needs can save you from those painful moments when you’re explaining to clients why that press release you slaved over is collecting digital dust.
Ready to cut through the noise? Let’s talk about the ten tech blogs and websites in the Philippines that every PR specialist should have on speed dial, what makes each one special, and how to get them to actually pay attention to your pitch.
Top 10 Philippine Tech Blogs:
- YugaTech
- Unbox PH
- TechPinas
- Pinoy Techno Guide
- GIZGUIDE
- NoypiGeeks
- Tech in Asia Philippines
- e27 Philippines
- Newsbytes.PH
- Back End News
1. YugaTech
Tech Reviews That Drive Real Decisions
Since 2002, YugaTech has been the go-to source for Filipinos researching their next tech purchase. Whether it’s “Which smartphone should I buy?” or “Best fiber internet plans,” their content ranks at the top—thanks to their SEO dominance in a market where Google owns 95.2% of searches. A mention here isn’t just news; it’s long-term visibility.
They specialize in hardware reviews that influence buying decisions, practical tech guides, and price comparisons that shoppers actually use. If you’re pitching, skip the cookie-cutter press release and focus on how your client’s product makes life better for Filipinos. Is it more affordable? Does it solve a uniquely local problem? Does it still work when the internet is acting up? That’s what their audience cares about.
Most of their readers browse on smartphones, so make sure any images, spec sheets, and videos you provide are optimized for small screens. If it’s easy to digest and directly useful, you’ll have a better chance of standing out.
2. Unbox PH
Tech That’s Fun, Not Just Functional
While some tech blogs get caught up in specs and numbers, Unbox PH focuses on what really matters—how tech fits into everyday life. They blend entertainment with expertise, making even the most complex products feel accessible through humor and relatable comparisons.
In a country where almost everyone watches online videos weekly, their approach ensures multiple ways for your story to connect. They’re known for engaging video unboxings, reviews with personality (“Galaxy S25 Killer”), and content that mixes tech details with real-world experiences. If your product looks great on camera or offers a fun, unique user experience, this is the platform to showcase it.
Instead of leading with jargon, focus on memorable experiences and everyday solutions Filipinos can relate to. Their audience includes both tech enthusiasts and casual buyers, so clarity and relatability are key. Plus, their natural mix of Tagalog and English resonates strongly with younger Filipinos—so if your pitch can match that tone without feeling forced, you’ll have a better shot at catching their attention.
3. TechPinas
Bringing Tech Closer to Every Juan
Unlike sites that just chase the latest gadgets, TechPinas sees technology as a driver of national progress. Founded by Mark Milan Macanas, they’ve made it their mission to make complex tech topics easy to understand—especially for Filipinos outside Manila.
Their impact goes beyond consumer tech. When they covered privacy issues in e-wallets, it sparked discussions in government, proving their influence reaches policymakers, not just everyday users. They focus on digital literacy, educational content, and how tech affects communities across different regions.
To get their attention, go beyond the product—show how it makes technology more accessible to more Filipinos. Does it help people join the digital economy, improve education, or expand financial access? Does it solve issues in underserved areas, like working with unstable internet? If your client’s product tackles region-specific tech challenges, this is the platform to highlight it. TechPinas responds best to stories that align with their mission of building a more tech-savvy Philippines.
4. Pinoy Techno Guide
Making Complicated Tech Feel Easy
Ranked third in Nucamp’s 2024 survey of influential tech platforms, Pinoy Techno Guide has built a loyal following by solving real-world tech problems Filipinos actually face. Their viral tutorials on “GCash scam prevention” and “Facebook jail bypass” prove just how much their audience craves practical, easy-to-follow advice.
They specialize in step-by-step guides, cybersecurity tips tailored to Filipino internet habits, and content that helps users get more value from the tech they already own. When pitching, don’t just list features—position your client’s product as a clear solution to a specific, everyday tech challenge.
Their interactive forums and calculator tools offer natural ways to integrate useful products into their content. And with nearly all Filipinos accessing the web via mobile, anything you provide—screenshots, demos, graphics—must be mobile-friendly. Want to stand out? Vertical video demonstrations work best for their audience, making tech solutions feel even more accessible.
5. GIZGUIDE
The Visual Storytelling Experts
GIZGUIDE proves that in today’s media landscape, how a product looks is just as important as how it performs. Their picture-packed reviews of foldable smartphones, complete with 360-degree photography, showcase design details you just can’t capture in words.
They specialize in visually striking reviews, covering everything from design-forward gadgets to eco-friendly tech and innovations that evoke emotion beyond just specs and features. If a product has standout aesthetics or a unique design, this is the place to get it noticed.
Their audience connects with the visual story of technology—how it fits into everyday life, complements personal style, and enhances Filipino spaces. With their recent focus on sustainability, including collaborations with Solar Philippines, there’s a growing demand for green tech storytelling as well.
When pitching to GIZGUIDE, standard press images won’t cut it. Invest in high-quality visuals—lifestyle shots showing the product in real Filipino settings, 360-degree views, or short video clips highlighting unique design elements. If it’s visually compelling, it has a place here.
6. NoypiGeeks
The DIY Community Builder
While mainstream tech coverage highlights the latest gadgets, NoypiGeeks caters to those who want to build, modify, and personalize their tech. Their workshop on turning old Samsung phones into IoT controllers drew thousands of participants, proving the strong demand for sustainable tech and DIY solutions in the Philippines.
They specialize in open-source hardware guides, Arduino projects, and hands-on tutorials that empower users to repurpose technology instead of just consuming it. Developer tools, customizable products, and components that fuel creativity will find an engaged audience here. Brands looking to connect should consider offering demo units specifically for modification or unconventional applications.
Their readers care more about real hands-on experiences than marketing claims, so let them test, tinker, and push the limits of what your client’s product can do. The DIY mindset aligns perfectly with the Filipino value of “diskarte” (resourcefulness)—so if your product helps people do more with limited resources or enables creative problem-solving, make that the heart of your pitch.
7. Tech in Asia Philippines
Where Philippine Startups Get Noticed
Though based in Singapore, Tech in Asia’s Manila division has become a go-to source for anyone tracking the Philippine startup scene. Their “Startup Radar” newsletter reaches tens of thousands of Filipino subscribers with funding alerts and industry opportunities, making them a key player in the local tech ecosystem.
When they covered PayMaya’s IPO, they didn’t just report the news—they placed it within the broader Southeast Asian tech landscape, offering insights other outlets missed. Their focus is on funding rounds, market expansions, fintech developments, and digital economy trends that connect the Philippines to regional tech movements.
This isn’t the place for consumer product launches or gadget reviews. Tech in Asia Philippines prioritizes stories with business impact, like major funding, strategic partnerships, or scalable innovations. To get their attention, frame your pitch within the Southeast Asian context—how does your client’s move fit into the region’s bigger tech picture?
They also value forward-looking insights, so don’t just share what’s happening now—explain why it matters for the future of the industry. This aligns with their mission to go beyond reporting news and provide strategic, big-picture analysis for their readers.
8. e27 Philippines
Startup News, Backed by Real Data
What sets e27 apart is their commitment to original research and data-driven insights. By partnering with local universities, they produce reports with findings you won’t see elsewhere—like their analysis of Filipino SaaS adoption, which revealed that startups in Cagayan Valley use cloud services 23% more than the Luzon average.
Their focus is on tech adoption, SaaS market trends, and evidence-based insights about the Philippine startup scene. If your announcement includes original data, market research, or deep industry insights, e27 is the right platform to reach founders and investors who value substance over marketing fluff.
To stand out here, consider offering exclusive data or collaborating on research that provides real context for your client’s market position. Their academic partnerships show a growing demand for serious, research-backed coverage—meaning PR teams that bring data, not just product news, will find more opportunities to engage with their audience.
9. Newsbytes.PH
The Policy Watchdog
As the only tech blog registered with the Philippine SEC, Newsbytes.PH brings a journalistic edge to tech reporting. Their investigative work, like uncovering delays in the national ID syste, has even pressured government agencies into action, proving their influence on policy conversations.
They focus on ICT policies, government tech initiatives, and holding institutions accountable for digital commitments. If your client’s offering involves government partnerships, compliance solutions, or tech that supports national development, this is the right platform to tell that story.
Unlike promotional outlets, Newsbytes.PH values transparency; expect them to ask about challenges and limitations, not just successes. Their coverage signals that an announcement matters beyond consumer interest, with real implications for digital policy and governance. While they’re not influencers, their reporting often gets cited by policy experts and government officials, making them a valuable channel for reaching decision-makers—not just the public.
10. Back End News
Keeping IT Pros in the Know
While most tech coverage leans toward consumer gadgets, Back End News focuses on the backbone of Philippine businesses—enterprise systems, cybersecurity, and infrastructure. Their deep dives into topics like AWS vs. Alibaba Cloud costs for SMEs have become go-to references for IT teams making big investment decisions.
This is the place for brands offering enterprise solutions, B2B tech, and business infrastructure to reach IT decision-makers who need to justify spending to business leaders. Instead of just listing technical specs, announcements should highlight cost efficiency, compliance benefits, and competitive advantages—the factors that truly matter in a B2B setting.
With data localization requirements tightening in the Philippines, Back End News is particularly interested in solutions that address sovereignty concerns without driving up costs. If your client’s offering helps businesses navigate these challenges, this is the platform to get that message across.
Building Your PR Strategy: Platform-Specific Approaches
In today’s Philippine tech media landscape, customizing your approach to each platform isn’t just good practice—it’s essential. Here’s how to match your story to the right audience:
| Platform | Best For | Avoid | Ideal Format |
| YugaTech | Mass-market tech with clear value for Filipinos | Highly technical infrastructure solutions | Comparative reviews with local pricing |
| Unbox PH | Visually appealing products with experience-focused features | Technical announcements without visual appeal | Video-first content with personality and Taglish elements |
| TechPinas | Technologies with social impact beyond Manila | Pure specification updates | Educational content showing broader implications for Filipinos |
| Pinoy Techno Guide | Problem-solving tools and security solutions | Luxury positioning | Mobile-friendly how-to guides showing practical uses |
| GIZGUIDE | Design-forward hardware with environmental angles | Backend infrastructure without visual component | Visual stories showing lifestyle integration |
| NoypiGeeks | Customizable tech and open-source solutions | Closed ecosystems that limit tinkering | DIY guides showing modification possibilities |
| Tech in Asia | Funding news and expansion strategies | Consumer gadgets without business angle | Data-supported market analysis with regional context |
| e27 | Enterprise solutions with research backing | Consumer lifestyle tech | Original research and market insights |
| Newsbytes.PH | Tech with policy or governance implications | Pure entertainment products | Policy impact analysis with balanced reporting |
| Back End News | Enterprise infrastructure and security solutions | Consumer lifestyle tech | Technical deep dives with business outcomes |
What’s Coming: Trends in Philippine Tech Media for 2025
As you plan your PR strategy, keep these emerging trends in mind:
1. AI-Driven Personalization Takes Off Platforms like YugaTech are playing with AI tools to create personalized content (like customized PC build recommendations). This opens doors for PR specialists to provide assets that can be easily tailored for different audience segments.
2. Sustainability Is No Longer Optional Following recent global climate agreements, Philippine tech blogs are giving more space to eco-friendly innovations. GIZGUIDE’s work with Solar Philippines reviewing sustainable tech shows this isn’t just a passing trend. Frame relevant client offerings with clear sustainability stories.
3. Video Isn’t Just King—It’s the Whole Kingdom With virtually all Filipino internet users watching online videos weekly, even platforms that once focused on written content are shifting to video. Make sure your press materials include video assets or opportunities for video creation.
4. Looking Beyond Manila Platforms like TechPinas are increasingly interested in how technology functions in provincial areas. Consider how your client’s offerings address regional needs and infrastructure differences for more targeted pitching.
5. Community Conversations Matter More The success of forums like Reddit’s r/TechPH demonstrates the growing importance of community discussion alongside traditional publishing. Look for ways to engage in these spaces authentically.
Key Takeaways for PR Specialists
- Match Your Message to the Medium: The days of sending identical press releases to every outlet are over. Each platform in the Philippine tech ecosystem has its own content preferences, audience, and editorial approach.
- Speak to Filipino Realities: Content that acknowledges local infrastructure challenges, price sensitivities, and cultural contexts consistently outperforms generic global announcements.
- Think Mobile-First, Always: With almost all Filipinos accessing the web on smartphones, ensure all your assets—from press images to demonstration videos—look great on mobile.
- Visual Storytelling Is Essential: The success of platforms like GIZGUIDE and Unbox PH proves that visual content drives engagement. Invest in quality images and video assets that tell your story even without the accompanying text.
Also read: Why Data Visualization is a Powerful Storytelling Tool
- Look Beyond Manila: The most effective PR campaigns recognize regional differences in technology usage and needs. Consider how your client’s offerings solve problems across different areas of the Philippines.
FAQ for PR Specialists Working with Philippine Tech Media
What are the typical lead times for Philippine tech blogs?
Lead times vary by platform and content type:
- Hardware Reviews: Send products at least 2-3 weeks before you want coverage
- News Announcements: 2-3 days for straightforward news, 5-7 days for stories needing research
- Feature Articles: 2-4 weeks for in-depth coverage or thought leadership pieces
- Event Coverage: Send invitations at least 10-14 days in advance
How should press releases be formatted for Philippine tech media?
The most effective press releases for Philippine tech media:
- Start with local relevance in the first paragraph
- Include peso pricing whenever possible (not just US dollars)
- Provide high-resolution images without watermarks
- Include quotes from local representatives, not just global executives
- Address Philippine-specific use cases or applications
Do Philippine tech blogs accept sponsored content?
Most major platforms have some form of sponsored content program, but disclosure practices vary:
- YugaTech, Unbox PH, and GIZGUIDE clearly label sponsored content
- Tech in Asia and e27 offer branded content opportunities with stronger editorial oversight
- Newsbytes.PH generally does not accept sponsored content due to journalistic standards
- Almost all platforms distinguish between sponsored content and standard editorial reviews
How do Philippine tech blogs handle review units?
Standard practices include:
- Most major platforms like YugaTech and Unbox PH have formal review policies
- Expect review periods of 1-3 weeks depending on product complexity
- Some platforms (especially YugaTech) conduct standardized benchmark testing
- Return arrangements should be clearly communicated upfront
- Consider providing local support contacts for technical questions during testing
The Philippine tech media landscape offers rich opportunities for PR specialists who understand each platform’s unique position. By matching your client’s announcements to the right platform’s content specialty, you’ll maximize coverage impact and build relationships that benefit your campaigns for years to come.
M2.0 Communications is a Public Relations Firm that specializes in business, technology, and lifestyle communication. We offer a range of PR services including crisis communications, media relations, stakeholder management, influencer marketing, and video production. Learn more about our work on our case studies page.
