Fintech press releases often suffer from a similar problem: they’re informative, yes—but rarely engaging. Yet, a Cision report (2024) found that 68% of journalists rely on press releases to gather news and insights. On the investment side, a Harvard Business School study showed that 78% of venture capitalists actively work on boosting media coverage via press releases for their portfolio companies.
So, how do you write a press release that holds attention? You need a strategy and a keen understanding of what journalists, investors, and consumers are looking for. In this blog, we’ll dive into the 4 most common press releases in fintech and how to make sure they move the needle.
1. Product launch press release: Moving past the features
Most launches fall flat because they focus too heavily on features, like “Our new app has a new dashboard!” Instead, fintech press releases should reframe the conversation around solving real problems—not just adding features.
The future of fintech products won’t just be about speed, efficiency, or even security—they’ll be about financial autonomy for consumers. Products that empower users to take full control over their financial lives are where the next big shift lies.
How to write the press release:
- Start your release with a bold question that addresses a market pain point, like: “How can small businesses reduce transaction fees by 50% while maintaining full security?”
- Showcase how your solution answers this and redefines the way transactions are processed in the fintech ecosystem.
Example:
“Our platform reduces transaction fees by 50% by using decentralized blockchain technology, removing middlemen, and delivering higher transaction speeds without compromising security.”
- End with a clear CTA—like an early access signup that creates urgency. Highlight early results, such as: “In early testing, users saw a 25% reduction in fees and a 40% increase in processing speed.”
How to market this press release:
- Target fintech journalists who focus on product innovation and disruption in digital finance. Make sure your outreach is personalized, highlighting the problem-solving aspects of your launch.
- Use LinkedIn, Twitter, and even Instagram to create buzz about the launch. Share snippets from the release and encourage followers to sign up for early access or demos.
2. Mergers and acquisitions press release: Shaping the future of innovation
Mergers and acquisitions (M&A) have always been a key strategy for growth in the fintech sector, but their role is becoming even more critical with the growing demand for secure, scalable solutions in a digital-first world, where consumer trust and data protection are paramount.
For an M&A press release, you need to focus on the real, practical benefits of the deal—like better fraud protection, stronger encryption, or smoother user experiences.
How to write the press release:
- Lead with clarity on the deal’s impact, but frame it as an opportunity for innovation: “Today, [Company A] has acquired [Company B] in a $100M deal, bringing together top-tier fraud prevention technologies and blockchain-based transaction systems.”
- Explain the future vision: “This acquisition creates an integrated platform capable of offering businesses an end-to-end solution that’s faster, more secure, and more cost-efficient than any existing system.”
Investors will want to know how the deal is financed, but also how it impacts market positioning. Provide transparency on future growth plans and any product innovations coming from the acquisition.
How to market this press release:
- Get thought leaders in fintech to comment on the acquisition to provide context and credibility. This can increase trust and authority around the announcement.
- Host a webinar or virtual roundtable to discuss the strategic impact of the acquisition. This keeps the conversation alive and gives stakeholders direct access to key decision-makers.
Also Read: How to Build an Effective Fintech PR Strategy in 6 Steps
3. Industry award or corporate milestone press release: Positioning for growth
While receiving an award or hitting a major milestone is exciting, the focus too often remains on the accolade itself rather than how the achievement contributes to the company’s future trajectory. This is where fintech companies miss the opportunity to paint a bigger picture.
Take a look at Clover from Fiserv, for example. In March 2024, Clover was recognized as the “Best Overall Commerce Platform” in the 8th Annual FinTech Breakthrough Awards. The press release didn’t just celebrate the award—it highlighted how Clover’s innovative, secure payment solutions empower small and medium-sized businesses (SMBs) with features like enhanced fraud protection, mobile payments, and e-commerce tools.
How to write the press release:
- Start with the specifics of the award or milestone but immediately pivot to its broader implications. “For the second year running, [Company Name] has been awarded ‘Best in Digital Payments Innovation,’ reinforcing our commitment to shaping the future of financial services.”
- Discuss how this win connects to your future goals: “Looking ahead, this achievement will allow us to expand into new global markets and build on our AI-powered payment solutions—transforming the way consumers experience financial transactions worldwide.”
Encourage media and potential partners to engage with your innovation by attending an upcoming event, demo, or downloading a whitepaper on your latest technology advancements.
How to market this press release:
- Share the award across your company’s social channels and craft a message that emphasizes the long-term impact. Tag journalists and industry influencers to increase visibility.
- Use this milestone as an opportunity to showcase the growth of your product or service through a detailed case study that demonstrates how your success will reshape the industry.
Also Read:7 PR Strategies Every Fintech Brand Needs to Know
4. Thought leadership press release: Shaping the future of fintech
Thought leadership press releases are an excellent way for fintech companies to highlight their innovations while creating a dialogue around the issues that matter most to the industry.
For example, one of the biggest challenges fintech faces today is earning consumer trust—particularly when it comes to the use of AI and machine learning in digital finance solutions. These technologies have the potential to transform the industry, but they also raise valid concerns about data privacy, security, and transparency.
How to write the press release:
- Open with a provocative statement or question: “Can AI be the solution to building consumer trust in fintech, or will it deepen the divide between tech companies and consumers?”
- Follow this with a unique perspective that challenges the status quo: “Many fintech companies are using AI to drive innovation, but few are addressing the ethical considerations of AI. At [Company Name], we believe that true innovation in AI will not only drive performance but prioritize transparency and fairness.”
- Include proprietary research, such as: “Our recent survey found that 72% of consumers are more likely to trust fintech firms that implement ethical AI practices, reinforcing the need for secure, transparent decision-making in AI-driven financial services.”
- End with a forward-thinking prediction or solution: “To build consumer trust, fintech companies must prioritize ethical AI and transparency in their algorithms. Only then will we see mass adoption of AI-driven financial products.”
How to market this press release:
- Thought leadership is best distributed via trade media and fintech-focused newsletters that engage with high-level industry analysis and future trends.
- Have the author of the release share the core insights on LinkedIn or host a webinar diving deeper into the ethical implications of AI. This can enhance visibility and generate direct conversation.
The fintech industry moves fast, and the companies that get noticed are the ones that turn press releases into more than just announcements. Whether launching a product, announcing an acquisition, marking a milestone, or sharing industry insights, the focus should be on storytelling, problem-solving, and strategic distribution.
M2.0 Communications is a Public Relations Firm that specializes in business, technology, and lifestyle communication. We offer a range of PR services including corporate communications, media relations, social media marketing, influencer marketing, and video production. Learn more about our work on our case studies page.
