In the dynamic landscape of the digital age, terms like “search engine optimization” or SEO are more than just buzzwords. Their associated ideas are fundamental pillars that support a successful online presence. The term may seem complicated at first glance, but in essence, it’s all about enhancing your website’s visibility to attract more visitors.
However, SEO goes beyond just generating traffic—it has to be the right kind of traffic. The focus is on potential customers who are actively seeking the products or services your business offers. In other words, it’s a precision tool that brings your business to the attention of those who need it the most.
Embracing SEO as a key part of your digital marketing strategy is a game-changer. When used effectively, it can substantially improve your online visibility and drive quality leads directly to you. But how can you master this powerful tool, especially if you don’t have a background in digital technology?
Thankfully, many experts in the field have gotten SEO down to a precise science and have put together a couple of resources to help you understand the basics.
1. SEO in 5 Minutes
This short video from Simplilearn breaks down the fundamentals of SEO to help you get a good grasp of the basics before getting into the technical stuff. It’s the best kind of video to watch if you need a primer.
Some of the topics discussed include what SEO is, how it works, and two types: on-page SEO and off-page SEO.
How the video divides each of its points further makes it easy for any newbie to follow and understand the discussion–overall a great place to start your SEO journey.
2. SEO For Beginners: Rank #1 in Google
As a more comprehensive guide to SEO, this video takes you from the basics to the nitty gritty while still being engaging and easy to follow.
This video guide also takes you to a deeper dive into optimization and how to optimize content. Some important topics covered include content optimization as well as content quality–an aspect of SEO that’s often overlooked. Here’s how the video description reads:
“I’ll show you how to create epic content around each of the keywords that you just found. In the old days of SEO, as long as your on-page SEO was in place, you could rank. Not anymore. To rank on the first page of Google today, your content needs to be LEGIT.”
This video is a great watch for anyone who wants to take their SEO strategy seriously.
3. 13 SEO Tips That Actually Work
If you’re tired of seeing the same SEO tips, this video is worth the watch. It runs for less than 20 minutes and takes you immediately through the more specific and technical aspects of SEO so you gain a deeper, more grounded understanding of how it works.
This video essay cuts right into the heart of the matter, opening strong.
“Google SEO is continuously evolving. With numerous algorithmic updates, things might seem confusing. But the one thing that hasn’t changed is that Google tries to serve the best search results to their users for any given query.”
4. Master SEO Content with ChatGPT: Learn Best Hacks in 10 Minutes
Taking a slightly different angle, this video provides SEO tips but from the lens of generative AI. SEO should be a marriage between quality and efficiency. This is where ChatGPT comes in. By knowing what prompts to use, you can leverage the power of ChatGPT to generate good-quality content with great efficiency. This video takes you through the step-by-step process of AI-generated SEO content with tips on what to do next once you have your output.
5. SEO Keyword Research | SEO Tutorial For Beginners
This video is an all-around guide to keyword research. Keywords and keyword phrases form a fundamental aspect of SEO especially when it comes to content optimization. To rank effectively, you will need to know how to wield your keywords correctly
This 21-minute video explains what keywords are, how search engines use them, why they’re so important, and how you will be able to use them yourself.
“After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns.”
Overall, it’s a great video to cap off your first dip into SEO.
While there are many moving parts to optimizing your page, the whole journey is worth it. At the end of the day, it’s less about getting views and more about wanting to help people find the answers they need.
M2.0 Communications is a digital marketing agency that offers a variety of public relations and digital marketing services to drive your business forward and boost brand awareness among your target audience. Visit our work to learn more about the brands we collaborate with.
